10/24/2025
𝐖𝐡𝐞𝐫𝐞 𝐃𝐢𝐝 𝐭𝐡𝐞 𝐅𝐢𝐫𝐞 𝐆𝐨?
When I walked across the stage and received my Chiropractic degree, I was on fire. Not just a little excited, but burning with a singular mission: to reach every man, woman, and child with the power of Chiropractic. That passion consumed me, and with laser focus, I built a group of successful practices in Cincinnati. Later, in Rhode Island, I poured that same intensity into building one of the highest-volume solo practices in the United States.
I can still remember the stories that fueled my drive, the child in the hospital who woke from a coma after an adjustment, the countless miracles that happened when subluxations were corrected, and the feeling that I was exactly where God had called me to be. Back then, nothing could stop me.
But life has a way of testing the strongest fires.
Injuries weakened me physically and chipped away at the relentless energy I once had. A five-year federal lawsuit with BCBS drained me emotionally and spiritually. Then came COVID and the government mandates that stole the dream practice I had poured my life into. Each blow took more than just time and money. It took pieces of my passion.
At 54, I started again, from scratch, in New Hampshire. And by God’s grace, I built a practice where I now see about 50 patients a day, enough to make a good living, to be comfortable, to serve faithfully. But deep down, I wrestle with the same question many of us do after years of fighting battles: Where did the fire go?
I ask myself: Is it okay to just be comfortable? To serve 200 patients a week instead of 200 patients a day? Is this the season of my life where God is asking me to rest in contentment, like Paul wrote about, being satisfied in all circumstances? Or is there still a legendary practice left inside me, waiting to be reborn?
Dynamic Essentials was where my fire first ignited. And yet, even here, I find myself searching for the spark. The truth is, passion doesn’t always show up with a bang. Sometimes it’s a whisper. Sometimes it has to be deliberately rebuilt, like a campfire that’s gone to embers but still hides heat under the ashes.
𝙎𝙤, 𝙩𝙝𝙚 𝙧𝙚𝙖𝙡 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣 𝙞𝙨 𝙣𝙤𝙩 “𝙒𝙝𝙚𝙧𝙚 𝙙𝙞𝙙 𝙩𝙝𝙚 𝙛𝙞𝙧𝙚 𝙜𝙤?” 𝙗𝙪𝙩 “𝘼𝙢 𝙄 𝙬𝙞𝙡𝙡𝙞𝙣𝙜 𝙩𝙤 𝙨𝙩𝙞𝙧 𝙞𝙩 𝙗𝙖𝙘𝙠 𝙩𝙤 𝙡𝙞𝙛𝙚?”
Are you asking yourself how to Rekindle the Fire and Build Another Legendary Practice?
If you find yourself in the same place, comfortable but not on fire, here are steps I believe will rebuild not only a practice but the passion that fuels it:
1. Return to Your “Why”
The fire isn’t in the numbers. It’s not in hitting 1,000 visits a week. It’s in the mission. Go back to the stories of lives changed. Write them down. Relive them. Remember that you don’t just adjust spines, you wake up nervous systems, you restore hope, you let God’s healing power flow through you. That’s where passion is born again.
2. Create a New Vision That Scares You a Little
Complacency is the enemy of growth. If you want a legendary practice again, set a target that makes your stomach turn. Maybe it’s serving 600 a week. Maybe it’s mentoring 100 other chiropractors to build cash practices. Vision is gasoline to passion. Without it, the fire smolders.
3. Change the Environment
Sometimes the spark is in the soil, not the seed. Surround yourself with on-fire chiropractors. Immerse yourself in stories, seminars, and people who are still burning bright. Iron sharpens iron, and fire spreads from flame to flame.
4. Simplify and Delegate
At this stage, you don’t have to carry the same burdens you did 5 years ago, 20 years ago or 35 years ago (in my case). Build systems. Hire Chiropractic assistants who take the weight of non-essential tasks. Focus your time and energy only on the thing you were called to do: adjust and inspire.
5. Treat It as a Ministry, Not Just a Practice
When you shift your thinking from “building a business” to “serving a mission field,” every adjustment becomes a divine appointment. That mindset alone can restore joy and rekindle passion.
6. Invest in Yourself Again
Your injuries, your stress, your exhaustion, they dimmed the fire. Rebuild your health. Fast, pray, train, heal. As your physical and spiritual vitality grows, so will your capacity to lead a legendary practice.
7. Pray Bold Prayers
Don’t ask God just to keep you comfortable. Ask Him to pour out vision, fire, and people in numbers greater than you’ve ever seen before. If He did it once for an average and ordinary guy like me, He can do it again for me and He can do it for YOU.
Final Thought
I may not be the young man I was in Cincinnati anymore, full of p**s and vinegar, refusing to accept anything less than being the best, opening 7 offices with a burning desire to open 10 more. But I’m still here. I may not be the guy in Rhode Island adjusting 271 people in a day or nearly 800 a week. But I’m still standing. Still serving. And maybe that’s exactly what God needed to remind me of: the fire is not gone. It’s waiting.
The question is, will you and I choose to stir the embers, or settle for comfort?
For me, and for anyone reading this, the answer is simple: if you want a legendary practice, if you want to burn with passion again, stop waiting for the fire to show up on its own. Pick up the matches. Strike them. Feed the flame.
Because Chiropractic needs you.
Because God isn’t finished with you yet.
In Health and Faith,
Dr. Jay