Chiropractic Cash Only Practice

08/10/2025

interesting...

08/09/2025

08/05/2025

𝑨𝒓𝒆 𝒀𝒐𝒖 𝑲𝒆𝒆𝒑𝒊𝒏𝒈 𝑼𝒑 𝑾𝒊𝒕𝒉 𝑻𝒉𝒆 𝑻𝒊𝒎𝒆𝒔? 𝑬𝒎𝒂𝒊𝒍 𝒗𝒔. 𝑻𝒆𝒙𝒕 𝑪𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔…

I happen to LOVE my EHR and practice management company, Jane App… AND I’M ABOUT TO LEAVE THEM.

Why? They have Awesome customer service and it’s an easy interface to use. They’re always innovating and improving their user experience.

BUT, they’ve failed in one MAJOR area… patient communication. They have no 2-way texting with patients and they are unable to send out a text blast to all the patients for marketing, updates or emergency closings. And, though they say they’ve been ‘working on it’ for the last 4 years I’ve been with them, they consistently fail at delivering this feature and thus the entire program has badly fallen behind the times.

That is a real shame!

Adding a texting service to go along with Jane (for our 2500 patient base) is roughly $300-500/month to send out a weekly text. Jane App admittingly does not integrate with ANY of those services even though several of those services will tell you, right to your face, that they do integrate with Jane App.

So, where does that leave us? Well, not with Jane App unless you want to miss out on the 87% of people that prefer a text to an email. Open rates for texts are 98% and an average of 25% for emails (and I’m sick and tired of spending hours writing a newsletter that doesn’t get read anymore). For patient communications, I equate emails to the Yellow Pages… stick a fork in them, they’re done.

So, it looks like it’s time to migrate the practice to ChiroTouch or another EHR/ Practice management software system that includes SMS and MMS texting integrated in one place. ChiroTouch has admittedly had some pretty serious customer service issues in the past but I’ve gotten some very good feedback from friends that use it about how that has changed in the last year or so.

In the meantime, check out the following facts that Perplexity AI gave me to consider. I hope this helps you stay ahead of the curve and stop spinning your wheels with email communications that are “SO YESTERDAY”.

In Health and Faith, Jay

The trend in communication from email to text messaging with patients and customers shows a rapidly increasing preference for digital, immediate, and mobile-first approaches—especially text messaging. Key findings and data points include:

Communication Trends
Text Messaging Growth:
Text messaging has become the primary or strongly preferred method for many consumers and patients, especially for short, timely, or interactive communication. In healthcare, 87% of patients cited convenience as a key reason for preferring texts over calls or emails, with text communications rising by 14% during the pandemic.

Shift in Customer Preferences:
For businesses in general, 81% of consumers have opted in for texts from a business or organization, and 92% of U.S. adults use text messaging—second only to phone calls.

Omnichannel Expectation:
Patients and customers do not want a one-size-fits-all solution; they appreciate the option to pick their preferred mode for different types of communication (e.g., texts for reminders, email for detailed information).

Effectiveness:
Text Messaging vs. Email
Text Messaging (SMS)...... Email
Open Rate 98%...... 20–39%
Response Rate 45%......~6%
Average Response Time 90 seconds….. 90 minutes

Action/Engagement:
Businesses using SMS report being over 217% more successful in communications and actions taken; up to 90% patient action rate in specific clinics. Email engagement is lower, emails may be ignored in crowded inboxes

ROI:
SMS marketing yields nearly 2x the ROI of email marketing: ~$71 per dollar spent vs. $36 for email campaigns.

Patient Specific:
In healthcare, around 85% of smartphone users prefer texts to emails or calls; 90% of patients in some clinics respond/take action after receiving a text.

Recommendation Based on Current Data:
For Maximizing Engagement and Results: Text messaging is the most effective channel for most timely, action-oriented, or appointment-related communications. The data shows SMS has a 98% open rate and up to 45% response rate, vastly outperforming email’s 20–39% open and 6% response rates.

The Best Approach:
Use text messaging as the primary channel for reminders, confirmations, time-sensitive promotions, and urgent updates. Employ email for more detailed, formal, or non-urgent content (newsletters, documentation, long-form updates).

Omnichannel Support:
Allow patients/customers to select their preferred method, as needs and preferences vary—especially for billing, complex details, or legal documents.

In summary:
Text messaging is currently the most effective communication method for both patients and customers, driving engagement rates that dramatically exceed those of email (98% vs. 20–39% open rates and 45% vs. 6% response rates). For best results, lead with SMS for immediacy and use email as a supplement for comprehensive or less urgent communication, always allowing user preference to guide the channel when possible.

Send a message to learn more

08/02/2025

𝗔 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝘁𝗼 𝗮 𝗙𝗲𝗹𝗹𝗼𝘄 𝗖𝗵𝗶𝗿𝗼𝗽𝗿𝗮𝗰𝘁𝗼𝗿 𝗪𝗵𝗼 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗧𝗵𝗶𝘀 𝗣𝗮𝗴𝗲 𝗚𝗼𝘁 𝗛𝗶𝗷𝗮𝗰𝗸𝗲𝗱

I recently had a Chiropractor reach out honestly and vulnerably that she was struggling in practice. “I started reading your page and found value in it at first,” she said. “But when it got into faith and religion, I assumed it had been hijacked and stopped following.”

That message hit like a punch to the gut, not because of the critique, but because of the assumption that faith was somehow off-topic in a conversation about success, leadership, and principled Chiropractic.

Let’s be clear:
This page was never hijacked. It was founded, led, and inspired by purpose grounded in both Chiropractic and biblical principles. And that purpose has always been to lead with the heart of Jesus.

I learned at DE that “Success leaves clues.”
If you're like the doc that reached out to me and you’re struggling in practice right now, there’s obviously a reason for it. If your belief system is that “faith has no place in business,” you're cutting off a power source bigger than any technique, script, or funnel.

What kind of power source am I speaking about? I’m talking about the source of all power. I’m talking about the God who gives me strength on Monday morning when the no-shows pile up, the bills come due, and my certainty is under attack. I’m going to guess that you might benefit from plugging into a power source like that too.

Jesus isn’t just a source of power, Jesus was the ultimate CEO. He led with clarity, courage, compassion, and conviction. He knew His mission, and He never let popularity pull Him off track. That’s how we should lead our practices. Not with fear, but with purpose. Jesus didn’t ask people to come for a transaction. He invited them into transformation. Isn’t that the heart of Chiropractic?

I know many leaders in our profession personally and on stage they may sound loud or flashy. But, the real successful ones are rooted in humility, vision, and truth. All the most powerful leaders applied principles into practice management that came straight from the Bible. This is why I bring Scripture into my practice strategy.

Once I began to really live out biblical principles in my life and in my office, I realized that bowing down before the altar of ‘health insurance’ was no longer acceptable for me. I believed there was a better way to practice without insurance companies holding me hostage, without compromising my values, and without mixing in anything that diluted the principle of the adjustment.

I didn’t need someone to convince me that going 100% Cash was a good idea. I needed someone to show me it was possible. I found several mentors who were wildly successful at it and they answered all my questions and encouraged me each step of the way. That’s why I freely continue to share my experiences on this page.

You’ve seen me take massive action in practice and business. I’ve shared my walks through the lowest valleys and successes on the highest mountain tops. You’ve seen me start all over again from scratch and build a successful and profitable business. You’ve seen me take chances and try new things to constantly and neverendingly improve. Now it’s your turn.

What’s the actual endgame of your practice? Is it money? Prestige? Recognition? Or is it impact, legacy, and alignment with your calling?

True success is principle-centered, not based on trends or convenience, but on timeless truths. The Bible is full of those truths that will help you in practice:

“A gentle answer turns away wrath”... That’s how I handle patient objections.

“Let your yes be yes”... That’s how I set fees and stick to them.

“The borrower is slave to the lender”... That’s why I run a debt-free practice.

“Do not conform to the pattern of this world”... That’s why I stay unmixed and unapologetically principled.

So, no, this page wasn’t hijacked. It was elevated. And, if you’re struggling, you don’t have to be religious to succeed in Chiropractic. But I’d argue this: if you start living by the principles that shaped Jesus’ leadership- vision, servant-heartedness, discipline, truth, humility and boldness, you’ll start seeing results.

Faith isn’t a detour from success. It’s the superhighway.
You don’t have to quote Scripture in your office. But if you let biblical truths shape how you speak, serve, lead, and love, you might just see your practice come alive in ways you never imagined.

You don’t have to carry a cross.
But you do have to carry a mission.
And if you’re willing to align that mission with eternal truths…
You will win.

In Health and FAITH,
Jay

Send a message to learn more

07/30/2025

Send a message to learn more

07/30/2025

BIG TRUTH HERE:

Send a message to learn more

07/30/2025

Bible Minute: Beginning Isn’t Half Done

I once heard the phrase, “Beginning is half done.” It sounds encouraging, but the more life I live, the more I realize that starting something, even with excitement and good intentions, isn’t the hard part. Finishing well, now that’s the challenge. Sticking with it when it’s no longer fun, pushing through when results are slow, and keeping your promise when no one’s watching, that’s where character is revealed.

Ecclesiastes 7:8 says, “The end of a matter is better than its beginning, and patience is better than pride.”
Galatians 6:9 adds, “Let us not grow weary in doing good, for at the proper time we will reap a harvest if we do not give up.”

God doesn’t just celebrate the spark at the start, He honors the perseverance through the storm and the faithfulness to the finish. Anyone can start. Few finish faithfully. But when we walk with God, He gives us the strength not just to begin the race, but to finish it well with purpose, perseverance, and peace. Remember, you don’t discover your strength when things are easy, you find it when quitting feels like the only option, and you choose to keep going anyway.

07/25/2025

𝑰 𝑮𝑬𝑻 𝑰𝑻! 𝑻𝒉𝒆 𝑻𝒆𝒎𝒑𝒕𝒂𝒕𝒊𝒐𝒏 𝑰𝒔 𝑹𝑬𝑨𝑳.

A Message to All Principled Chiropractors

I get it.

You spent years learning the science, art, and philosophy of Chiropractic. You studied the 33 Principles. You know that the body is a self-healing, self-regulating organism, and that the role of the Chiropractor is not to treat or cure disease but to detect and correct subluxations so the body can function as it was designed by our Creator. You’ve read, reread, and maybe even taught the Principle that the body doesn’t need help to heal, just no interference.

You stand strong in that truth. But let’s be honest… Some days, it’s tough.

You post an ad about helping people function better, feel more alive, live with greater clarity, and experience their God-given potential, and it gets two likes, one heart emoji, and maybe your Aunt Cindy saying “So proud of you!”

Then you scroll a little further and see another office, calling itself “Chiropractic”, running a promo ad offering shockwave therapy for pain relief. $49. Consultation and first treatment included. It’s the same price point, practically the same copy structure, and yet their post explodes with 80 comments. Forty of them ask, “Will this help with knee pain?” “Can this fix my plantar fasciitis?” “Will this help my husband’s ED?” And the office replies with a one-word answer that hits like a dagger to the principled heart: “Yes.” Followed by the prospective patient’s now all-too-familiar response: “Just paid to hold my spot!”

It’s disheartening.

Especially if your schedule isn’t full. Especially if your overhead is looming. Especially if inflation has you doing math in your head every time you fill your gas tank or walk through a grocery store aisle. Especially if you’re watching others seemingly win at the game while you're staying up at night wondering how long you can keep playing it straight.

The temptation creeps in… Maybe I should get a shockwave machine. Or a laser. Or a decompression table. Or just toss the word “pain relief” into my ad copy so the algorithm doesn’t eat me alive.

I’m not here to judge you. I’m here to tell you that I GET IT. And you’re not alone.

But here’s the truth: when we mix, we compromise. When we compromise, we confuse. And when we confuse, we lose the very identity that makes Chiropractic the beautiful, powerful, God-given profession it is.

We are not less than because we don’t treat symptoms. We are more than because we remove interference so the Innate Intelligence can do its job, the way it was divinely designed to.

If you give in to the temptation, yes, you might get more short-term engagement, more comments, more quick transactions… but at what cost?

You'll attract people who are chasing relief, not people who are committed to living fully alive. You'll end up managing complaints instead of unleashing potential. You'll trade your certainty for strategies, and your mission for marketing gimmicks.

I’m not saying it’s easy to stay principled. I’m saying it’s worth it.

The tide will turn. People are hungry for the truth. They’re tired of being managed. And they’re quietly watching, watching for someone who stands out because they stand firm.

So stand.

Stand for the Principle. Stand for the purity of the adjustment. Stand for the power of Innate. Stand when the world tempts you to bend, break and blend in. Because when you do, something incredible happens, you attract people who are ready for real healing. Not temporary fixes. Not gadgets and gizmos. But the sacred, simple power of a well-delivered adjustment.

If you’re struggling, reach out. To me. To your community. To your tribe of principled warriors. Don’t isolate yourself. Don’t compromise. And don’t ever forget that the greatest miracles happen when we’re aligned, not just in spine, but in spirit.

I get it.
The temptation is real.
But so is the reward.

Hold the line.
For yourself. For your practice. For your patients.
And for the Principle.

In Health and Faith,
Jay Korsen
Author of Chiropractic Cash Only Practice: The Final Textbook
“Trust the adjustment. Trust the Principle. Trust the One who designed it all.”

07/21/2025

https://open.substack.com/pub/giveloveserve/p/why-i-havent-watched-the-news-in?r=1uad6z&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

(and Why That’s a Form of Peacekeeping)