07/04/2021
It is pretty clear why glyphosate has been targeted. It came into the crosshairs of the organic food lobby, in order to boost their own brand. Their strategy is to fearmonger about the competition. Glyphosate had a double-whammy. It is a popular, safe, and effective herbicide. That’s not good for the organic narrative, so they did everything they could to convince the public it was secretly a horrible toxin. But also, glyphosate was developed by Monsanto, and demonizing that company is the cornerstone of their anti-GMO campaign. So the narrative all fit nicely together for them. Monsanto is evil, conventional farming is destroying the world, glyphosate is a hidden killer, but look – organic farming is a shining city on the hill, a safe harbor from all these toxins. This is all abject nonsense, but the marketing campaign worked. People are much easier to scare than to reassure with dry data. This is also a classic marketing ploy: manufacture a fear and then sell the solution.
Glyphosate is a w**d killer widely used by the agricultural industry and also available for consumer use in products like Roundup. Likely because of its widespread use, it has become a political target. It has also become the focus of high profile lawsuits. This means it is essential that we have ob
