02/19/2026
The fitness industry does not have a saturation problem.
It has a sameness problem.
There are over 340,000 personal trainers in the US right now.
Most of them offer the same thing:
A program. A check-in. A macro split.
And clients can feel it.
When every coach sounds identical, the only differentiator left is price.
And racing to the bottom on price is not a business strategy. It is a slow exit.
The coaches who are building differentiated, premium practices in 2026 are not working harder than everyone else.
They are working with different information.
They are reading data that their clients are already generating and building programming around what the biology is actually doing, instead of what it should theoretically do.
That is the shift.
Not harder. Not louder.
More precise.
Swipe to see exactly what differentiates a coach right now.
BioFit Certification early-bird pricing closes on February 28th. If you are a fitness professional who wants to coach with data, not just effort, applications are open. Comment DATA for the link.
