Therapy Practice Accelerator

Therapy Practice Accelerator We believe therapists make the world a better place. TPA takes the guesswork out of getting private pay
clients so you can grow your practice and do more good.

A therapist told me her dream is to own a group practice for "passive income." I had to stop her right there.Kelly was s...
09/16/2025

A therapist told me her dream is to own a group practice for "passive income."

I had to stop her right there.

Kelly was seeing 25+ clients a week through insurance, making barely enough to cover her expenses. She figured hiring other therapists would solve her problems.

"I'll hire a few people, take a percentage of their fees, and finally have some passive income," she said.

Here's what Kelly didn't know:

Group practice isn't passive.

At all.

You're hiring people. Training them. Managing their caseloads. Handling their problems. Covering when they call in sick. Addressing any issues that arise in the course of care.

You're marketing to fill multiple therapists' schedules, not just your own. You're dealing with different personalities, work styles, and professional standards.

Then someone inevitably leaves. Taking their clients. Leaving you scrambling to cover rent.

Does that sound passive to you?

Don't get me wrong.

Group practice CAN be incredibly rewarding.

But it's not a shortcut to easy money.

The best group practice owners aren't in it for passive income.

They're in it for amplified impact. Creating jobs. Providing excellent care through a team approach.

If you're building a group practice for the right reasons, it can be amazing.

But if you think it's going to be passive income while you sit back and collect checks, you're in for a rude awakening.

Before you hire your first therapist, make sure you understand what you're really signing up for.

When your Psychology Today profile speaks directly to your ideal clients, they'll know you're the right fit.This is what...
09/12/2025

When your Psychology Today profile speaks directly to your ideal clients, they'll know you're the right fit.

This is what happens when you stop trying to appeal to everyone and start talking to the people you're meant to help.

Your profile becomes a magnet for the clients who truly value your approach.

No more wondering if potential clients will be a good fit.

No more consultations that feel like you're trying to convince someone who isn't ready.

Just the right people finding you at the right time.

"I feel guilty charging people when insurance won't cover it." Maria has been practicing for two years. She takes insura...
09/11/2025

"I feel guilty charging people when insurance won't cover it."

Maria has been practicing for two years. She takes insurance because she wants to help people who can't afford therapy.

Noble goal.

But here's what's happening:

She's seeing 30 clients a week to make $50,000 a year.

She's exhausted. She's rushing through sessions. She's not doing her best work.

And the people she's trying to help?

They're getting a burned-out version of her.

"But I want therapy to be accessible."

Accessibility isn't just about price. It's about availability.

When therapists burn out and leave the field, that's not accessible. When sessions are rushed because rates are too low, that's not quality care.

You can't pour from an empty cup.

By building a sustainable practice with appropriate fees, you're actually serving your mission better.

You can see fewer clients and give them your best work. You can offer some sliding scale spots without compromising your financial stability. You can stay in the field long-term instead of burning out.

If you're struggling with the ethics of private pay, you're asking the wrong question.

The question isn't whether you deserve to be paid well.

It's whether your clients deserve the best version of you.

When someone calls your program a "game-changer," that means everything shifted for them.Not just small improvements.Fun...
09/10/2025

When someone calls your program a "game-changer," that means everything shifted for them.

Not just small improvements.

Fundamental transformation.

Robin was able to build the practice she actually wanted.

That's what happens when you stop trying to figure it out alone and get the right support.

The whole trajectory of your practice can change.

Sometimes the difference between struggling and thriving is just having someone show you the path that actually works.

The system is broken when therapists spend more time on paperwork than helping people.Two-thirds report that admin work ...
09/10/2025

The system is broken when therapists spend more time on paperwork than helping people.

Two-thirds report that admin work is stealing time from actual therapy.

This isn't just frustrating, it's why so many therapists burn out.

You didn't train for years to become a data entry clerk.

Practices that prioritize streamlined systems and private pay aren't just more profitable. Their therapists actually get to do therapy.

Jasmine is seeing the "biggest shift in her practice so far" after updating her Psychology Today profile.At least 2 new ...
09/05/2025

Jasmine is seeing the "biggest shift in her practice so far" after updating her Psychology Today profile.

At least 2 new referrals every week from PT.
Growth in private pay clients.
Getting closer to dropping her last insurance panel.

This is what happens when you optimize Psychology Today properly instead of just hoping it works.

Most therapists create a profile once and never touch it again.

But Jasmine learned the specific strategies that make a profile generate consistent leads - and she's using the boost feature strategically.

The result?

Psychology Today has gone from crickets to her most reliable lead source.

When you know how to make these platforms work for you, they become predictable sources of ideal clients instead of expensive experiments.

Mental health care is critically scarce across America, with rural communities hit hardest. Over 98% of Texas counties a...
09/04/2025

Mental health care is critically scarce across America, with rural communities hit hardest.

Over 98% of Texas counties alone are designated as mental health professional shortage areas.

The demand for therapists, counselors, and psychologists far exceeds supply.

But telehealth has changed this equation completely. A therapist in any city can now serve these underserved communities.

You don't have to move to make a difference.

The technology exists to solve this crisis.

We just need therapists willing to think beyond their local area.

Heather just got her first Psychology Today client in two years.Two years without a single lead from her Psychology Toda...
09/03/2025

Heather just got her first Psychology Today client in two years.

Two years without a single lead from her Psychology Today profile.

That's not uncommon.

Most therapists put up a profile and hope for the best, but without the right messaging and strategy, it just sits there.

Heather changed her approach and started seeing results within a month.

The difference between a Psychology Today profile that gets calls and one that doesn't? Knowing how to speak directly to your ideal clients' needs instead of listing generic credentials.

When you get the messaging right, platforms that weren't working suddenly start generating the clients you want to see.

Lots of people talk about work-life balance for therapists. But here's what they're not telling you:Traditional work-lif...
09/02/2025

Lots of people talk about work-life balance for therapists.

But here's what they're not telling you:

Traditional work-life balance advice doesn't work for therapists.

"Just leave work at work," they say.

But how do you leave work at work when work involves absorbing other people's trauma?

"Set boundaries," they suggest.

But what boundaries work when someone calls in crisis at 7 PM?

Last month, I talked to Amanda, a therapist who was burning out fast. She'd tried everything. Meditation apps. Time blocking. Saying “no” more often.

Nothing worked.

That's when I told her something that changed her perspective: maybe the problem isn't your boundaries. Maybe it's your business model.

Amanda was seeing 25 clients a week at low rates. She was exhausted, broke, and resentful.

Six months later, she's seeing 15 clients at higher rates. She's making more money, working less, feeling more energized, and actually enjoying her work again.

The secret wasn't better work-life balance. It was building a practice that didn't require her to sacrifice herself to succeed.

When you're working with ideal clients at appropriate rates with proper systems, work doesn't feel like something you need to escape from.

If you're tired of band-aid solutions to therapist burnout, maybe it's time to look at the root cause: how your practice is structured.

Jennifer came back from vacation to 10 leads waiting for her - a nice surprise from multiple sources!4 from Google Ads....
08/29/2025

Jennifer came back from vacation to 10 leads waiting for her - a nice surprise from multiple sources!

4 from Google Ads.
2 from organic marketing.
3 from Psychology Today.
And 1 she's not even sure where it came from (a good sign actually!)

This is what diversified lead generation looks like.

Jennifer isn't dependent on one source for her clients. She has multiple systems working for her, even when she's completely unplugged with a good book on the beach.

The fact that she can identify most of her lead sources shows she has good tracking in place.

And having leads come from unknown sources? That's often a sign your reputation and referrals are growing organically.

When you have reliable lead sources across different channels, you can take time off knowing your practice will keep growing.

36% of young adults in the US experience mental health challenges, among the highest rates globally.American young adult...
08/28/2025

36% of young adults in the US experience mental health challenges, among the highest rates globally.

American young adults are struggling at unprecedented rates.

Over one in three 18-29 year olds experience mental health issues, representing some of the highest rates among developed nations.

This generation grew up with social media, pandemic isolation, and economic uncertainty.

They need specialized approaches, not traditional therapy models designed for different challenges.

Therapists who understand and serve this demographic aren't just filling a need... They're building the future of mental healthcare.

Dr. Jean went from expecting $7k in August to projecting at least $20k this month.That's nearly triple her original goal...
08/27/2025

Dr. Jean went from expecting $7k in August to projecting at least $20k this month.

That's nearly triple her original goal in just one month.

This kind of rapid growth happens when you have the right systems working together. Dr. Jean didn't just get lucky - she implemented proven strategies that created predictable results.

Notice she's "projecting" $20k. That means she can see her growth coming. She has visibility into her pipeline and knows what to expect.

When you have reliable systems bringing in consistent clients, you stop guessing about your income and start planing for it.

Dr. Jean's transformation shows what's possible when you move beyond hope-based marketing and build a practice on solid foundations.

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