02/05/2026
Yesterday, February 4, was World Cancer Day, and we want to honor someone who embodies what real community care looks like: Bob Marrone.
Bob is a longtime Choice of New York board member, champion, and trusted advisor. While battling cancer and having openly navigated past mental health struggles with depression, he relates deeply to the realities many of our clients face. His empathy is enormous, his authenticity and honesty are unmatched, and he shows up selflessly because he is truly committed to the cause. Bob is a real one. Bob, we love you. You inspire us.
World Cancer Day is also a reminder that a diagnosis can impact every part of life, not just health. Treatment costs can be prohibitive, time away from work can disrupt income, and basics like transportation, meals, warm clothing, hygiene items, and stable housing can suddenly become harder to access.
That is why Choice is here. Our caseworkers are ready to help clients and families dealing with health challenges coordinate care and connect to resources, assist with benefits navigation and paperwork, and help obtain essential items during treatment and recovery. If you or someone you know is navigating cancer, serious illness, or housing insecurity, you do not have to do it alone. Reach out.