05/18/2026
How many times have you rolled out a benefit you were SO excited about… only for employees to barely use it? 👀
It's not that companies don't care. It's not that HR isn't trying.
It's that benefits have become too complex to just *offer*. You have to market them, explain them, and guide people to the right one at the right moment — otherwise the best plan in the world just sits there as a PDF nobody opens.
Which is exactly why we're fired up that our Head of Marketing, Omer Maman, is taking the DisruptHR stage to unpack it:
🎤 The Benefits Black Box: HR has become a marketing team — most just don't realize it yet.
In under 5 minutes, Omer will cover:
→ Why employees don't need more PDFs, they need pathways
→ How AI can reduce confusion (without replacing humans)
→ Why communication is becoming part of the benefits infrastructure itself
→ What happens when benefits are designed like real product experiences
If you've ever wondered why your engagement numbers don't match your benefits budget this one's for you.