04/02/2026
When it was time to hang up the racing shoes, she picked up the drums. 🏃♀️🥁
In episode 134 of The Eat for Endurance Podcast, I’m joined by Jennifer Maxwell, co-founder of PowerBar and creator of JAMBAR, to talk about running, entrepreneurship, fueling a large, active family, and finding new passions later in life.
Jennifer and I discuss:
👉 How she ran her first marathon at the age of 13
👉 The story behind creating PowerBar with her husband in 1985 while still in college
👉 Balancing running a business, training, and raising 6 kids
👉 How her relationship with running changed after starting a family, especially after her husband died in 2004
👉 Why learning the drums later in life became such an important outlet
👉 What inspired her return to the bar business decades later with JAMBAR
This episode is such a great reminder that your identity is never fixed. How you move and fuel your body as well as how you spend your time is meant to evolve across different seasons of life.
🎧 Tune in wherever you get your podcasts to hear Jennifer’s full story.
Note: This episode is not sponsored by JAMBAR, but I did receive free samples of their products.
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