10/08/2025
In 1988, J.R. Morris — a former to***co executive — bought Kraft. That wasn’t a coincidence. It was a business move. He used the same playbook that sold ci******es to engineer ultraprocessed foods: hyper-palatable, habit-forming, cheap, and addictive.
These weren’t designed for nutrition. They were designed for repeat consumption.
Today, 73% of the U.S. food supply is ultraprocessed.
And we now live in a world where:
🔁 Hunger hormones are broken
🔁 Brains crave fake food
🔁 Obesity is rising faster than ever
It’s not about willpower. It’s about how our food was designed. We weren’t overeating. We were out-engineered.
📖 Full breakdown of the science of food addiction (and how to break the cycle) in The Ozempic Revolution.
