12/02/2025
Started in 2012, Giving Tuesday, which takes place on the Tuesday after Thanksgiving, is a day which aims to encourage people to do good. Described as "a global generosity movement unleashing the power of radical generosity", the goal of Giving Tuesday is to encourage people to donate time or money or to use their voice for a good cause.
While generosity may seem like a complicated concept to quantify, for over a decade now, the Charities Aid Foundation has been providing an overview of generosity around the world with its World Giving Index. This international study examines populations in more than 100 countries according to three main aspects of generosity: charitable donations, volunteering and willingness to help strangers.
As in previous years, the most generous country is not one of the richest in the world. In 2024 Indonesia again tops the ranking, with a score of 74. The volunteer rate in the country (65 percent) is nearly three times higher than the global average (24 percent), and nine out of ten Indonesians made charitable donations in 2023 (year the data was collected). In second place among the most generous countries is Kenya, with a score of 63, while Singapore and the Gambia both obtained a score of 61.
This ranking, whose top 20 remains fairly similar from one year to the next, reflects certain religious and cultural characteristics. Notable examples include the influence of Islamic charity in certain Muslim countries such as Indonesia (with zakât, or ‘legal alms’), and that of Theravada Buddhism in Thailand (ranked 14th) and Myanmar (ranked 19th), an ancient branch of Buddhism that values offerings and charitable donations. Anglo-Saxon and Protestant countries, with their long tradition of philanthropy, are also well represented.