03/04/2026
Marketing for psychotherapy has become unrecognizable. First, there was an influx of new methods targeting clients and psychotherapists who feel the need to add another method to their practice so they can feel "good enough."
But it has gotten even worse. Now I see a barage of ads for therapists to "grow their practice," offered by other therapists (who...have free time to make these platforms, so is their practice thriving?). The target is shifting from clients, to clients and therapists, and now...therapists are marketing to other therapists.
I'm baffled as to what has happened to the dignity of psychotherapists and the intergrity of psychotherapy practice. What is happening to our intrinsic value as professionals?
Does anybody else feel this way?