Moskowitz Eye Care

03/30/2026

This story be a little esoteric for most people, but it's too interesting not to share...

Last Summer, one of our TikToks inexplicably went viral. We usually received 1,000-2,000 views for most of our educational LASIK/ASA videos, but this one skyrocketed to 2 MILLION within just a couple weeks (it now has 3.1 million views).

How and why this happened taught us a lot about social media virality and tracking, and reaffirmed even more about the dialogue happening across the social web about laser vision correction.

Hope you find it interesting! https://moskowitz-eye.com/blog/going-viral-lasik-tiktok

Reflecting about the time we got three million views and what it revealed about tracking and virality on the social web By Craig Moskowitz, MD

03/23/2026

So it turns out the may not be the future of digital connection after all...

From an eye care perspective, it's probably a good thing this $80B 💸 investment didn't quite pan out!

Here's a blog from the archives (February 2022).

Call it what you want – the rise of The Metaverse , Virtual Reality , Phygital Experiences, or Web 3.0 will pose major problems to your eyes in real life. By Dr. Craig Moskowitz

02/06/2026

Watching the big game Sunday 🏈📺??? Keep an 👁️ out for eye drop commercials...

The makers of Miebo and Xdemvy have spent millions on national campaigns advertising their products. And they're memorable spots, too! Chances are we’ll see one of these during the Super Bowl.

disease and have become increasingly prevalent and diagnosed problems.

So how do Miebo and Xdemvy compare to our new in-office OptiLIGHT™ treatment? I explain in this new blog:

By Craig Moskowitz, MD

01/20/2026

Dry eye care has evolved, and so have we! 👀👀

We now offer and , two state-of-the-art dry eye treatments that address the root causes of dryness and drooping.

These gentle 💫 in-office procedures use intense pulsed light and dynamic muscle stimulation to effectively relieve inflammation, blocked oil glands, and aging eyelids WITHOUT surgery or downtime. They offer meaningful cosmetic improvements without the invasiveness of surgery and super high cost of other aesthetic procedures.

If your eyes often feel dry, irritated, or tired even after trying drops, give this a read!

Press Release // Syndicated on January 20, 2026

01/20/2026

09/26/2025

The only appropriate way of celebrating getting out of glasses 👓 is by breaking them in half, right?!? 🤣

Congratulations, Ashley! Thanks for the video!

09/26/2025

Can you use HSA/FSA funds to help pay for your Advanced Surface Ablation / procedure? Definitely! Here's how:

Here’s how to make laser surface vision correction more affordable with pre-tax healthcare savings By Craig Moskowitz, MD

07/17/2025

What is ASA vision correction 🧐 and is it really a safer, superior alternative to LASIK? Here's my latest and greatest video overview if you're considering laser eye surgery in New York City 🍎 (and beyond).

Learn more here 👉 https://moskowitz-eye.com/safest-lasik-alternativeDid you know that most people considering LASIK don’t realize it involves cutting into t...

06/03/2025

Laser Vision Correction isn’t cheap. But neither is 20+ years of contacts, glasses, exams, and replacements...

Check out how these long-term costs stack up in my latest blog!

Doing the math to compare the costs of PRK/ASA with glasses and contacts By Craig Moskowitz, MD

05/21/2025

👀 Have you noticed how the industry has turned trolling professional referees into a full-blown marketing strategy?

These seemingly spontaneous “viral moments” are a calculated pivot to recapture public trust and get LASIK back into a positive media spotlight.

Watch how they're doing it here:

LASIK keeps going viral – and getting good publicity – by mocking officials. By Craig Moskowitz, MD

05/20/2025

Recognizing the limitations of glasses and contacts in the field, Ornithologist 👨‍🔬🦤 Jordan Boersma, Ph.D. decided to undergo Advanced Surface Ablation earlier this year.

For Dr. Boersma, the decision to get ASA was more than just about convenience – it was about enhancing his ability to conduct important conservation research.

Jordan's field work probably looks very different from your work environment – but his decision to get resonates with anyone wanting to remove unnecessary dependencies from their life (whether that's the hassle of packing extra contacts for a weekend trip, the frustration of losing glasses at the worst moment, or the need to be prepared for any situation life throws your way).

Watch the video or click here to learn more about his research and decision to get ASA instead : https://moskowitz-eye.com/blog/vision-correction-off-grid

12/26/2024

Let’s be real for a second: if you’ve ever done the math on your monthly contact lens expenses, you’ve probably had that “wait, I’m literally paying to see” moment. 😅 And yeah, it’s kinda wild when you think about it. But here’s the kicker—what if all that money you’ve spent on lenses could’ve been invested in something that actually fixes your vision for good?

That’s where ASA (Advanced Surface Ablation) comes in. And no, we’re not talking about just any laser eye surgery—we’re talking about the game-changing kind. ASA is a surface-level procedure that doesn’t create a flap in your cornea (yep, no cutting involved). Instead, it works by gently removing the outer layer of your cornea and reshaping it with a laser to correct your vision. In simple terms? We’re not cutting into your eye—we’re just zapping it with precision lasers to solve your nearsightedness once and for all. 🔫👀

So, let me ask you this: after adding up how much you’re spending just to see every year (and for the rest of your life), doesn’t it make sense to invest in a solution that could actually save you money in the long run?

I’ll just leave that thought here for you to mull over… After all, the choice is yours. 😉