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Pro to Pro Pro to Pro is 20/20 Magazine’s new education and training center.

Pro to Pro blends the Opticianry Study Center and the Opticians Handbook to provide access to education in one single platform. Pro to Pro is the leading provider of ABO/NCLEapproved Continuing Education in the optical industry.

Snack or Stew?By Linda Conlin, Pro to Pro Managing EditorEarly research found that when our eyes are open, vision accoun...
06/09/2025

Snack or Stew?
By Linda Conlin, Pro to Pro Managing Editor

Early research found that when our eyes are open, vision accounts for two-thirds of the electrical activity of the brain, 2 billion of the 3 billion firings per second, and estimates are that 90% of the information transmitted to the brain is visual.
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Linda Conlin, Pro to Pro Managing Editor May 2025 Resources Snack or Stew? By Linda Conlin, Pro to Pro Managing Editor Early research found that when our eyes are open, vision accounts for two-thirds of the electrical activity of the brain, 2 billion of the 3 billion firings per second, and estimate...

IOT Free-Form Insights Part 53Gaze Efficiency and Its Importance in Progressive Lens DesignThe dedicated scientists and ...
06/08/2025

IOT Free-Form Insights Part 53

Gaze Efficiency and Its Importance in Progressive Lens Design

The dedicated scientists and optical engineers at IOT have once again made strides in enhancing the visual quality for those who wear progressive lenses. They achieved this by establishing that task specific progressive power lens (PPL) designs enhance gaze efficiency. In the study referenced below, their findings suggest that task-specific lens designs, like PPL-Distance and PPL-Near, are more effective for their respective visual tasks, optimizing gaze metrics for comfortable and efficient viewing.

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Sponsored by: IOT

Deborah Kotob, ABOM May 2025 Resources IOT Free-Form Insights Part 53 Gaze Efficiency and Its Importance in Progressive Lens Design Sponsored by IOTBy Deborah Kotob, ABOM The dedicated scientists and optical engineers at IOT have once again made strides in enhancing the visual quality for those who....

More About Horseshoe Crab EyesBy Linda Conlin, Pro to Pro Managing EditorWhere I live, it’s time again for the annual sp...
06/03/2025

More About Horseshoe Crab Eyes
By Linda Conlin, Pro to Pro Managing Editor

Where I live, it’s time again for the annual spawning migration of horseshoe crabs. With ten eyes, they continue to be a source of fascination for this optician and vision researchers.
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Linda Conlin, Pro to Pro Managing Editor May 2025 Resources More About Horseshoe Crab Eyes By Linda Conlin, Pro to Pro Managing Editor Where I live, it’s time again for the annual spawning migration of horseshoe crabs. With ten eyes, they continue to be a source of fascination for this optician an...

May 2025Resources3 Tips for Presenting SunwearThree things that patients want in sunwear are protection, function and fa...
05/20/2025

May 2025
Resources
3 Tips for Presenting Sunwear

Three things that patients want in sunwear are protection, function and fashion. Let’s take a look at each of those and how to address them with patients.

Linda Conlin, ABOC, NCLEC May 2025 Resources 3 Tips for Presenting Sunwear By Linda Conlin, ABOC, NCLEC Three things that patients want in sunwear are protection, function and fashion. Let’s take a look at each of those and how to address them with patients. Most American adults understand the rol...

A New Color from OzBy Linda Conlin, Pro to Pro Managing EditorScientists at the University of California, Berkeley, beli...
05/09/2025

A New Color from Oz
By Linda Conlin, Pro to Pro Managing Editor

Scientists at the University of California, Berkeley, believe they have found a new color outside the realm of natural color vision. By stimulating individual cone cells in the retina using a laser, they claim to have pushed subjects’ color perception beyond its natural limits.
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Linda Conlin, Pro to Pro Managing Editor May 2025 Resources A New Color from Oz By Linda Conlin, Pro to Pro Managing Editor Scientists at the University of California, Berkeley, believe they have found a new color outside the realm of natural color vision. By stimulating individual cone cells in the...

Color Vision Deficiency and CamouflageBy Linda Conlin, Pro to Pro Managing EditorThere is anecdotal evidence that the Am...
05/07/2025

Color Vision Deficiency and Camouflage
By Linda Conlin, Pro to Pro Managing Editor

There is anecdotal evidence that the American and British militaries targeted individuals with color vision deficiency (CVD) to help with camouflage-spotting in the Second World War, the Vietnam War, and the Rhodesian War.
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Linda Conlin, Pro to Pro Managing Editor April 2025 Resources Color Vision Deficiency and Camouflage By Linda Conlin, Pro to Pro Managing Editor There is anecdotal evidence that the American and British militaries targeted individuals with color vision deficiency (CVD) to help with camouflage-spotti...

Nature as the Ultimate MuseSome of the most iconic fashion designs draw deep inspiration from nature. Artists, designers...
05/07/2025

Nature as the Ultimate Muse

Some of the most iconic fashion designs draw deep inspiration from nature. Artists, designers and craftsmen have long looked to nature’s vast color palette, patterns and organic textures to create classic styles.

As sustainability becomes a growing priority across industries, the optical world is no exception. Eyecare and eyewear professionals are not just here to provide quality products and services, we’re also shaping the future of what eyewear represents—that means curating dispensary spaces and eyewear collections to reflect today’s evolving standards, including a strong commitment to sustainability.

Marisol Rodriguez, ABO-AC, NCLEC April 2025 Resources Nature as the Ultimate Muse Sponsored by Kenmark Eyewear By Marisol Rodriguez, ABO-AC, NCLEC Some of the most iconic fashion designs draw deep inspiration from nature. Artists, designers and craftsmen have long looked to nature’s vast color pal...

Pupil Size and BreathingBy Linda Conlin, Pro to Pro Managing EditorWe know that pupil size influences visual perception,...
05/01/2025

Pupil Size and Breathing
By Linda Conlin, Pro to Pro Managing Editor

We know that pupil size influences visual perception, and for some time it has been suggested that respiration shapes pupil size, with pupil dilatation during inhale and pupil constriction during exhale.
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Linda Conlin, Pro to Pro Managing Editor March 2025 Resources Pupil Size and Breathing By Linda Conlin, Pro to Pro Managing Editor We know that pupil size influences visual perception, and for some time it has been suggested that respiration shapes pupil size, with pupil dilatation during inhale and...

Designing Your Optical Space for Brand Image, Patient Experience, and the FutureInvest in Your Future Success with Exper...
04/29/2025

Designing Your Optical Space for Brand Image, Patient Experience, and the Future
Invest in Your Future Success with Expert Design Services

Having previously owned optical retail locations, I empathize with those looking to open their first location. While an exciting time filled with hopeful anticipation, the task is complex and frankly overwhelming, with ample opportunity to get it wrong! If I had it to do over again, I would not hesitate to seek professional design services to help plan and execute the build-out. In this course, you will learn why optical practice design is best left to the experts. You will learn about the changing demographics of today’s consumer and their preference for making purchases at brick-and-mortar stores versus online. Finally, you will see the 11-step plan that goes beyond the design and installation of the physical space. In this course, you will learn from optical practice design experts and course sponsor, Eye Designs Group.

Designing Your Optical Space for Brand Image, Patient Experience and the Future Invest in Your Future Success with Expert Design Services Course Objectives: Upon completion participants will be able to: Explain the reasons that optical practice design is best left to the experts. Describe the changi...

Wild Stories in OphthalmologyBy Linda Conlin, Pro to Pro Managing EditorLast month, you may have seen a press release fr...
04/22/2025

Wild Stories in Ophthalmology
By Linda Conlin, Pro to Pro Managing Editor

Last month, you may have seen a press release from the Truhlsen-Marmor Museum of the Eye in Pro to Pro. The museum, located at the American Academy of Ophthalmology in San Francisco, introduced a tactile exhibit to improve accessibility and inclusion for those who are blind and visually impaired.
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Linda Conlin, Pro to Pro Managing Editor April 2025 Resources Wild Stories in Ophthalmology By Linda Conlin, Pro to Pro Managing Editor Last month, you may have seen a press release from the Truhlsen-Marmor Museum of the Eye in Pro to Pro. The museum, located at the American Academy of Ophthalmology...

Robot Guide DogBy Linda Conlin, Pro to Pro Managing EditorWhat has four legs, looks like a dog from outer space, can nav...
04/18/2025

Robot Guide Dog
By Linda Conlin, Pro to Pro Managing Editor

What has four legs, looks like a dog from outer space, can navigate indoor spaces, and talks? It’s RoboGuide, an AI-powered four-legged robot that aims to help visually impaired people move more independently through museums, shopping centers, hospitals and other public places in the future.
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Linda Conlin, Pro to Pro Managing Editor February 2025 Resources Robot Guide Dog By Linda Conlin, Pro to Pro Managing Editor What has four legs, looks like a dog from outer space, can navigate indoor spaces, and talks? It’s RoboGuide, an AI-powered four-legged robot that aims to help visually impa...

Astronauts’ EyesBy Linda Conlin, Pro to Pro Managing EditorOn Wednesday, March 12, astronauts Suni Williams and Butch Wi...
04/14/2025

Astronauts’ Eyes
By Linda Conlin, Pro to Pro Managing Editor

On Wednesday, March 12, astronauts Suni Williams and Butch Wilmore finally will leave the International Space Station (ISS), after having spent about 250 consecutive days in orbit.
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Linda Conlin, Pro to Pro Managing Editor March 2025 Resources Astronauts’ Eyes By Linda Conlin, Pro to Pro Managing Editor On Wednesday, March 12, astronauts Suni Williams and Butch Wilmore finally will leave the International Space Station (ISS), after having spent about 250 consecutive days in o...

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