What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

TURA INC.

Global leader in eyewear design and distribution. For over 80 years, Tura has been a leading provider of eyeglass frames and sunglasses to the U.S. and Canada

01/09/2026

DESIGNED TO CAPTIVATE
We do not do basic; we’re expressive and always raise the bar, challenging our factories to bring bold ideas to life in new ways. Our collections feature one-of-a-kind materials, bespoke design, and experimental metal treatments that spark emotion. We pioneered sustainability long before it was standard, proving that responsibility, innovation, and beauty can coexist. Across our portfolio, Tura continues to deliver designs that wow.

Frames Featured: VGOM009 TOR, VGOM008 CRY, & TLM007 BLK

01/08/2026

THE ART OF EYEWEAR has arrived.
Where eyewear becomes art, and design tells a deeper story. We’re excited to unveil Tura’s new company campaign, now live on Tura.com, where our homepage comes to life through mesmerizing kaleidoscopes created entirely from our frames. Each visual is a bold expression of color, craftsmanship, and perspective… unexpected, expressive, and designed to captivate, just like the collections behind them. We can’t wait to hear what captivates you most.

01/08/2026

CURATED TO ELEVATE
Every patient is different, and Tura meets every need. From fashion names like L.A.M.B., Ted Baker, and O’Neill, to performance collections like Titanflex and Caterpillar® Safety, to managed-care-friendly options such as Buffalo David Bitton and Caterpillar Optical, our portfolio delivers purposeful solutions for every practice.

Frames Featured: BW047 BLK, VGO047 BON, & LAUF156 BLK

12/31/2025

Unleash your unique style with L.A.M.B. eyewear, where luxury meets distinctly rocker chic vibes.

Frame Featured: LA142 MUL

12/30/2025

Buffalo David Bitton frames showcase bold, sexy styles that break boundaries effortlessly, just like you.

Frame Featured: BW043 TEA

12/29/2025

Trust in Cat® eyewear's legacy of quality, where every frame is built as tough as the equipment that inspired it.

Frame Featured: CTO-DORMER 106

12/26/2025

Experience modern elegance with Geoffrey Beene eyewear, featuring understated lines and classic sophistication.

Frame Featured: G545 GRY

12/25/2025

Happy holidays from all of us at Tura! As we wrap up another incredible year, we're filled with gratitude for our partners, customers, and the amazing team that makes it all possible. Wishing you joy, relaxation, and plenty of time with loved ones this season.

12/24/2025

Each pair of GLEMAUD x Tura sunglasses makes a statement of sophisticated design and bold glamour.

Frame Featured: VGO041 BON

12/23/2025

Premium materials and tailored fits define these luxury frames from GLEMAUD x Tura.

Frame Featured: VGOM003 GLD

12/22/2025

Make a statement that's as bold as you are—gx by Gwen Stefani eyewear combines street edge with high fashion.

Frame Featured: GX119 BRN

12/19/2025

Express your edgy spirit with L.A.M.B. eyewear, where sophisticated design meets urban attitude.

Frame Featured: LA143 BLK

Address

10 W 37th Street
New York, NY
10018

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+15705469583

Website

http://www.tura.com/

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