The Yinova Center

The Yinova Center The Yinova Center is a leading acupuncture and Chinese medicine practice dedicated to providing integrative care with meaningful results.

Our patients tell us that because of our kind staff, our warm spa-like setting, Jill's books, our blog, and out regular support groups and events, they feel as if they are a part of a healing community. We love to hear this because The YinOva Center was designed to support you. Our YinOva Team is skilled and empathetic. They are experts in their field - acupuncture, Chinese herbs, massage, and structural integration. Patients often tell us how much they appreciate the warmth and wisdom of our practitioners. We have been featured on Dr. Oz, CNN, the Early Show, Good Morning America, ABC News and in New York Magazine, the New York Times, the New York Daily News, the Wall Street Journal, W, More, Martha Stewart Living, Harpers Bazaar, Elle and Town and Country, YinOva is known for compassionate care and sensible health advice. To schedule an appointment http://yinovacenter.com/contact-us/appointments/

To read more about what the media say about YinOva http://yinovacenter.com/about/press

To check out our up-to-date blog http://www.yinovacenter.com/blog/

09/24/2025

Did you know? In Chinese medicine, chrysanthemum is valued for its cooling nature. It supports vision, eases redness, and soothes tired eyes.

Steeped as tea or applied warm, this flower brings gentle clarity and calm. 🌻

✨Last Chance to Save!✨Today’s your final day to get 10% off acupuncture session 3-packs. It’s the perfect time to invest...
09/17/2025

✨Last Chance to Save!✨

Today’s your final day to get 10% off acupuncture session 3-packs. It’s the perfect time to invest in your health, stay consistent with your care, and enjoy the lasting benefits of acupuncture at a lower price.

Reach out to our team today to grab your 3-pack and book your next session before this offer ends!

09/15/2025

Taking care of yourself isn’t a luxury — it’s a necessity. In Chinese medicine, health begins with balance: between rest and activity, nourishment and movement, body and mind.

At Yinova, we support that balance with personalized care — from acupuncture to herbal medicine — to help you reconnect, restore, and feel more like yourself.

09/10/2025

In Chinese medicine, the ear is a microsystem that reflects the entire body. Ear acupuncture can help regulate the nervous system, ease anxiety, improve sleep, support digestion, and reduce pain — all by accessing specific points on the ear.

Small needles, big impact.

09/08/2025

Cupping is more than just a trend — it's an ancient healing practice that promotes circulation, releases tension, and helps move stuck energy. At Yinova, we use cupping to ease muscle pain, reduce inflammation, and support your body’s natural detox process.

Gentle, effective, and deeply restorative.

✨Wellness, your way✨Save 10% on acupuncture 3-packs during our limited-time flash sale, now through September 17.Book yo...
09/03/2025

✨Wellness, your way✨

Save 10% on acupuncture 3-packs during our limited-time flash sale, now through September 17.

Book your sessions today and enjoy the benefits of consistency, balance, and lasting care — stop by the front desk or reach out to our team to purchase your pack!

09/02/2025

Slow, steady, and intentional.

Watch and relax as our practitioner Daryl eases into a bodywork session—creating space for the nervous system to settle, the breath to deepen, and the body to begin its own healing process.

08/29/2025

Not sure what to expect from your first acupuncture session? You're not alone.

At Yinova, we meet you where you are—with warmth, gentleness, and treatments tailored to your needs. From the first needle to the last breath of your session, our goal is to help you feel safe, seen, and supported.

There’s nothing to fear—just space to heal.

08/27/2025

Mood swings, anxiety, irritability, low motivation—Chinese medicine sees these not just as symptoms, but as signs of imbalance.

Through acupuncture, herbal formulas, and lifestyle guidance, we work to restore harmony within the body’s organ systems, regulate the nervous system, and support emotional well-being from the inside out.

You don’t have to feel this way forever.

08/25/2025

Known as the "point of longevity," Stomach 36 (Zusanli) is used to support energy, digestion, and immunity.

In Chinese medicine, it’s a go-to for grounding the body, regulating qi, and building strength from the inside out.

Follow along as Daryl shows us how to locate and activate it with gentle pressure.

08/22/2025

Feeling anxious?

Follow along as Jill demonstrates a calming acupressure point to help ground the body, ease the mind, and support the heart.

A simple practice to come back to whenever you need a moment of calm.

08/20/2025

Follow along as our practitioner Jeremy guides you in a tapping sequence to help regulate the nervous system and calm the body from the inside out.

Rooted in Chinese medicine, this simple practice supports Shen, soothes the Heart, and helps shift into rest-and-digest mode.

Address

37 W 17th Street Suite 300
New York, NY
10011

Opening Hours

Monday 7am - 8pm
Tuesday 8am - 8pm
Wednesday 7am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

+12125332255

Website

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Our Story

The Yinova Center is a complementary medical center in New York City, known for its experienced team, warm atmosphere and effective care.

At the Yinova Center, we believe that good medicine combines the best that Eastern and Western medicine has to offer, and our practice is rooted in the wisdom of traditional Chinese medicine, adapted to the needs of modern New Yorkers. We’ve been practicing this way since 1999 and we call what we do the Yinova Method.

The center is home to some of Manhattan’s best acupuncturists and health practitioners, led by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole Yinova team has been featured widely on TV and radio and in newspapers and magazines.

We are proud to provide acupuncture and Chinese herbs from an experienced team of practitioners of Chinese medicine. We also offer many forms of bodywork from massage to Rolfingto nutritional advice, and support groups in a spa-like setting, that is a tranquil retreat from the hustle and bustle of downtown Manhattan.