The Yinova Center

The Yinova Center The Yinova Center is a leading acupuncture and Chinese medicine practice dedicated to providing integrative care with meaningful results.
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Our patients tell us that because of our kind staff, our warm spa-like setting, Jill's books, our blog, and out regular support groups and events, they feel as if they are a part of a healing community. We love to hear this because The YinOva Center was designed to support you. Our YinOva Team is skilled and empathetic. They are experts in their field - acupuncture, Chinese herbs, massage, and str

uctural integration. Patients often tell us how much they appreciate the warmth and wisdom of our practitioners. We have been featured on Dr. Oz, CNN, the Early Show, Good Morning America, ABC News and in New York Magazine, the New York Times, the New York Daily News, the Wall Street Journal, W, More, Martha Stewart Living, Harpers Bazaar, Elle and Town and Country, YinOva is known for compassionate care and sensible health advice. To schedule an appointment http://yinovacenter.com/contact-us/appointments/

To read more about what the media say about YinOva http://yinovacenter.com/about/press

To check out our up-to-date blog http://www.yinovacenter.com/blog/

04/23/2026

The Kidney system governs our bones, our hearing, and our reproductive health. When your Kidney energy is flourishing, you feel strong, stable, and grounded. When it’s depleted, you might feel fearful or physically exhausted.

04/17/2026

Your Training Ground for a Better Menopause 🌿

Think of perimenopause not as a hurdle, but as a practice run! While symptoms like mood swings, weight changes, and irregular cycles can be a shock, they’re also a call to action.

The work you put into managing your perimenopause now - through acupuncture, herbs, and lifestyle shifts - sets the stage for a smoother, more balanced menopause later.

We’re here to help you regulate your cycle and reclaim your comfort. Click the link in our bio to book a consultation.

Yin and Yang are the two different aspects of Qi, our life-force. Yin refers the functions of the body that are nourishi...
04/09/2026

Yin and Yang are the two different aspects of Qi, our life-force. Yin refers the functions of the body that are nourishing and cooling and yang refers to the ones that are activating and warming. They are constantly in dynamic balance as our internal landscape changes and we are at our happiest and healthiest when our Yin + Yang are working together harmoniously.

04/07/2026

Imagine you are on a beach watching two pebbles rolling in unison as they are buffeted by waves. If you didn’t understand the role of the ocean in making them move, you would be forgiven for thinking that one pebble was communicating with the other.

The ocean, in this case, would be the zero point field (ZPF), the invisible field generated by the exchange of energy between subatomic particles. The ZPF reminds me of the Tao, which is said to be so boundless it defies description and is the natural order of the universe and the container for all of our experiences as human beings.

03/31/2026

Shen Men: the Spirit Gate. ✨

A powerful point to calm the mind, regulate the nervous system, and guide the body back to rest and repair. 👂🪡💤

03/28/2026

Herbal oil helps the cups glide smoothly across the skin, releasing pressure without irritation while opening the chest and supporting deeper breathing. 🌬️🌿🫶

03/25/2026

Did you know that cold and windy weather can settle into the body as pain and tension? 🌬️

Cupping warms the channels, boosts circulation, and releases deep-held aches so you can move freely again. 🔥

03/23/2026

Feeling glitchy or stuck during perimenopause? 🌸

A personalized acupuncture point prescription helps regulate hormones, improve sleep, and ease the transition naturally. 🪡

03/20/2026

Your healing starts the moment you walk in. 🤍

Nourish your mind, rest your body, and let us bring you back into balance. 💆‍♀️

03/18/2026

From arrival to exhale. 🌿

A calm, seamless journey into care. Where every detail is designed to help you slow down, settle in, and be supported. 🕯️✨

We use acupuncture and Chinese medicine to support fertility and treat fertility-related problems such as PCOS, endometr...
03/04/2026

We use acupuncture and Chinese medicine to support fertility and treat fertility-related problems such as PCOS, endometriosis, luteal phase defect, irregular cycles, and amenorrhea. How does it work? The acupuncture increases blood flow to the ovaries and the uterus to support a healthy ovarian follicle and uterine lining. It also decreases inflammation and corrects subtle hormone imbalances. The Chinese herbs are used to support your natural rhythms and to address complex disorders. We’re talking about all things fertility and Chinese medicine on our site - link in bio!

Meridians are the pathways that our Qi/energy flows along; they run through our body and form a network that actually lo...
02/21/2026

Meridians are the pathways that our Qi/energy flows along; they run through our body and form a network that actually looks a lot like the New York City Subway map!

Like the subway, the various pathways overlap and are all critical to the network as a whole. Traditional Chinese medicine believes that there is a deep interconnectedness between all aspects of our being—both internally and externally.

Address

37 W 17th Street Suite 300
New York, NY
10011

Opening Hours

Monday 7am - 8pm
Tuesday 8am - 8pm
Wednesday 7am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

+12125332255

Website

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Our Story

The Yinova Center is a complementary medical center in New York City, known for its experienced team, warm atmosphere and effective care.

At the Yinova Center, we believe that good medicine combines the best that Eastern and Western medicine has to offer, and our practice is rooted in the wisdom of traditional Chinese medicine, adapted to the needs of modern New Yorkers. We’ve been practicing this way since 1999 and we call what we do the Yinova Method.

The center is home to some of Manhattan’s best acupuncturists and health practitioners, led by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole Yinova team has been featured widely on TV and radio and in newspapers and magazines.

We are proud to provide acupuncture and Chinese herbs from an experienced team of practitioners of Chinese medicine. We also offer many forms of bodywork from massage to Rolfingto nutritional advice, and support groups in a spa-like setting, that is a tranquil retreat from the hustle and bustle of downtown Manhattan.