The Yinova Center

The Yinova Center The Yinova Center is a leading acupuncture and Chinese medicine practice dedicated to providing integrative care with meaningful results.

Our patients tell us that because of our kind staff, our warm spa-like setting, Jill's books, our blog, and out regular support groups and events, they feel as if they are a part of a healing community. We love to hear this because The YinOva Center was designed to support you. Our YinOva Team is skilled and empathetic. They are experts in their field - acupuncture, Chinese herbs, massage, and structural integration. Patients often tell us how much they appreciate the warmth and wisdom of our practitioners. We have been featured on Dr. Oz, CNN, the Early Show, Good Morning America, ABC News and in New York Magazine, the New York Times, the New York Daily News, the Wall Street Journal, W, More, Martha Stewart Living, Harpers Bazaar, Elle and Town and Country, YinOva is known for compassionate care and sensible health advice. To schedule an appointment http://yinovacenter.com/contact-us/appointments/

To read more about what the media say about YinOva http://yinovacenter.com/about/press

To check out our up-to-date blog http://www.yinovacenter.com/blog/

01/13/2026

Long hours at a desk can leave the body feeling tight
and heavy.

and share how simple movements, gentle stretches, and mindful breaks help you stay open and supported through your day.

Small shifts in your routine can make a big difference.
🧘‍♂️

01/09/2026

discusses how cupping helps release tension, improve circulation, and support your body’s natural healing.

If you’ve been feeling tight, stressed, or stagnant, this traditional therapy can bring real relief🩷

01/02/2026

Your practitioner listens to your symptoms, your
patterns, and how your body feels today.

We create a treatment that supports balance, ease,
and deeper healing.✨

12/29/2025

Spending the day leaning into your screen can make your body work harder than you think.

Acupuncture helps soften tight areas, open the chest, and support better posture.🌻

Wrapping up the year with intention and care. Remember to use your FSA funds before they’re gone🤍
12/26/2025

Wrapping up the year with intention and care. Remember to use your FSA funds before they’re gone🤍

Self care makes the best present ✨Swipe to see our curated gift guides for this holiday season!
12/19/2025

Self care makes the best present ✨

Swipe to see our curated gift guides for this holiday season!

12/16/2025

and know that there is no one schedule for healing. Your treatment frequency shifts with your goals, your body, and what you hope to feel🩷

12/12/2025

Those round marks may look intense, but they’re harmless. They appear when the cups bring fresh blood to the surface and help move stagnation.

It’s the body’s gentle way of clearing what it no longer
needs.

11/28/2025

Survived the holiday? Now it’s time to take care of YOU ✨ Book your post holiday reset and let us help you unwind from all that chaos.

11/25/2025

Healing looks different for everyone. At Yinova, we listen closely and create treatments that reflect your body’s unique needs. Book a consultation to begin your own path to healing🌻

11/19/2025

Our shop is filled with clinic-approved herbs and wellness tools. Carefully chosen to support your health and healing.✨

Address

37 W 17th Street Suite 300
New York, NY
10011

Opening Hours

Monday 7am - 8pm
Tuesday 8am - 8pm
Wednesday 7am - 8pm
Thursday 8am - 8pm
Friday 8am - 8pm
Saturday 9am - 5pm
Sunday 10am - 5pm

Telephone

+12125332255

Website

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Our Story

The Yinova Center is a complementary medical center in New York City, known for its experienced team, warm atmosphere and effective care.

At the Yinova Center, we believe that good medicine combines the best that Eastern and Western medicine has to offer, and our practice is rooted in the wisdom of traditional Chinese medicine, adapted to the needs of modern New Yorkers. We’ve been practicing this way since 1999 and we call what we do the Yinova Method.

The center is home to some of Manhattan’s best acupuncturists and health practitioners, led by husband-and-wife team Jill Blakeway and Noah Rubinstein. The New York Times named Jill and Noah as two of New York’s best acupuncturists and the work of the whole Yinova team has been featured widely on TV and radio and in newspapers and magazines.

We are proud to provide acupuncture and Chinese herbs from an experienced team of practitioners of Chinese medicine. We also offer many forms of bodywork from massage to Rolfingto nutritional advice, and support groups in a spa-like setting, that is a tranquil retreat from the hustle and bustle of downtown Manhattan.