NYF Advertising Awards

08/14/2025

Meet the master minds behind the 2025 NYF Health Executive Juries for Health & Wellness and Pharma. This is an incredible group defined by their relentless commitment and who share one thing in common: a healthy obsession with excellence.

This year’s Executive Jury brings together 20 dedicated creatives from 17 agencies representing some of the most influential brands in health and pharma, along with two executives from top health brands. These are the people who push for better, ask the tough questions, and recognize work that is more than good—it’s exceptional.

Allison Ceraso, CCO at Digitas Health, will lead the Health & Wellness Jury with her passion for bold, human-centered ideas. Kathleen Nanda, CCO at FCB Health New York | An IPG Health Company, will head the Pharma Jury, bringing her precision, insight, and commitment to work that makes an impact.

If your work is bold, impactful, and yes, a little obsessive in the best way, this is your chance to have it seen and celebrated.

Early entry deadline: September 15

08/07/2025

What happens when fearless creativity collides with the world of health advertising? Find out in this compelling episode of In The Chair, hosted by Aleisia Gibson Wright, President of GW Health PR, in collaboration with New York Festivals.

She’s joined by Kathleen Nanda, Chief Creative Officer at FCB Health New York | An IPG Health Company and the newly appointed 2025 NYF Health Executive Jury Chair for Pharma. Together, they dive into why health campaigns deserve the same bold, instinct-driven approach as consumer work and how diversity of thought shapes breakthrough ideas.

If you’re curious about what fuels meaningful health creativity, this conversation is one you won’t want to miss. https://youtu.be/6o2WZRLHLp0

07/30/2025

Here’s a behind-the-scenes look at the creation of CYLNDR Studios’ Gold-winning short film for the Duke Lemur Center at NYFAi, launched in partnership with Lightricks’ LTX Studio.

This global competition pushed the boundaries of storytelling by blending human creativity with the power of AI. CYLNDR Studios used the generative AI capabilities of LTX Studio to craft a powerful narrative that highlighted the Duke Lemur Center’s mission without disturbing endangered lemurs, showcasing how ethical storytelling and technology can work together.

The film stands as a testament to the innovative collaboration between human creativity and AI, making a meaningful impact in both conservation and storytelling.

07/29/2025

Join host Aleisia Gibson Wright, President of GW Health PR, on behalf of New York Festivals, for a thoughtful and engaging episode of In The Chair, filmed at the Publicis offices in Lower Manhattan.

In this episode, Aleisia sits down with Allison Ceraso, Chief Creative Officer at Digitas Healthand newly appointed 2025 NYF Health Executive Jury Chair for the Health & Wellness Jury. View the full interview:
https://youtu.be/EKk_qmlDEEA

07/25/2025

Obsessed with Great Work? So Are They.

We're thrilled to introduce the Executive Jury Chairs for the 2025 NYF Health Awards: Allison Ceraso, leading the Health & Wellness Jury, and Kathleen Nanda, heading up our Pharma Jury.

Both bring a deep passion for creativity in healthcare, and just the right dose of healthy obsession. With their sharp insight, they'll help elevate the boldest, most impactful, and yes, even the most obsessive ideas when meeting with their Executive Juries this fall. Be sure you get your work in front of these juries if you're ready to be recognized, and rewarded, for your own healthy obsession.

07/24/2025

We’re celebrating health and wellness creatives who go all in, anytime and anywhere. Even mid-turbulance.

Our 2025 competition is officially open for entries! www.nyfhealth.com

07/21/2025

This week, Jordan Melaragno of McKinney Health reflects on why health ads might work a little too well. From catchy jingles to the classic formula of struggle and relief, along with that long list of side effects, he breaks down what he believes makes pharma ads stick. He says the creative challenge is to win the audience quickly and make them feel seen. For Jordan, great healthcare advertising starts with empathy and ends with access.

07/15/2025

Andrea Bistany and Amy Fortunato of Klick Health reflect on their Grand Prize win in the Film Craft category at the New York Festivals 2025 for their film 47, created for the brand Café Joyeux.

In this conversation with James McPherson, Chief Production Officer at Grey, they discuss the creative process behind 47, the emotional resonance of the story, and what it means to be recognized for purpose-driven storytelling at the highest level.

Awarded: Grand – Film Craft
Company: Klick Health
Brand: Café Joyeux
Film: 47
Production Company: Zombie Studios
Host: James McPherson, Chief Production Officer, Grey

Talent Credits:
Rich Levy – Chief Creative Officer
Bernardo Romero – Executive Creative Director
Amy Fortunato – VP, Group Creative Director
Andrea Bistany – VP, Group Creative Director
Laura Denham – SVP, Executive Creative Producer
Anna Lopez – Senior Director, Broadcast Creative Production
Tamika Knight – VP, Business Affairs
Ryan Olohan – EVP, Partnerships
Adrian Morris – Senior Video Editor, Motion Designer
Nathaniel Davidson – Specialist, Video Editor and Motion Designer
Sujeet Desai – Independent Musician
José Omar Davila – Independent Musician
Canja Audio Culture – Music Company

Andrea Bistany and Amy Fortunato of Klick Health reflect on their Grand Prize win in the Film Craft category at the New York Festivals 2025 for their film 47...

07/11/2025

This week, Julianna Strong of McKinney shares why authenticity isn’t optional in healthcare advertising—it’s everything. She talks about the disconnect generic ads create, the power of real patient stories, and the credibility lost with stock models and actor portrayals. She highlights the importance of empathy and cultural awareness, sharing a powerful example of bias in pulse oximeters and how innovation is bridging the gap. For Julianna, the most effective health messaging lives at the intersection of life, truth, and trust