Gray Matters

Gray Matters One of a kind women's shoes offering style and character to independent women. Designed in NYC, Made in Italy.

Beige meets Rose: the new neutralTuti in Clara pumps dusty rose 💕
01/15/2026

Beige meets Rose: the new neutral
Tuti in Clara pumps dusty rose 💕

Gold (Oro) and Rose Gold (Oro Rosa) ⭐️
01/11/2026

Gold (Oro) and Rose Gold (Oro Rosa) ⭐️

01/04/2026

The Sammy Loafers in Cacao, chuncky with a twist

Memories with straight hair and my favorite Mary Janes 💕
01/03/2026

Memories with straight hair and my favorite Mary Janes 💕

Yes and yes ♥️
12/29/2025

Yes and yes ♥️

12/27/2025

A SHOPPING DAY

To celebrate our first retail experience, we decided to shoot a story at our store in New York City.

From meeting women from all walks of life, to helping you find the perfect fit, we experienced a whirlwind of memorable events.

We hosted shopping parties, you found new friends, we understood more and more about what you are looking for in our brand and our product.

As we always say, “shoe lovers” are a very specific breed! We look forward to meeting and engaging with more of you at a new location in 2026.

CREDITS

Silvia Avanzi: creative direction
Roger D**g: photography
Tuti Noor: talent
Abigail Welch: talent
Axelle Cornaille: styling
Tomomi Gonzalez: hair and make up
Maria Perez : dp and editing
Jordan Adams, Kaylee Johnson, Leila Tarighi: studio assistants

12/26/2025

Happy feelings unwrapping and Khruangbin in the background 💗

Full bodied, yet balanced. 1. Gemma Pumps in Vino, back detail shot2. Matthew Van Lisseum, Untitled 35, 2024. 3. Gemma P...
12/26/2025

Full bodied, yet balanced.
1. Gemma Pumps in Vino, back detail shot
2. Matthew Van Lisseum, Untitled 35, 2024.
3. Gemma Pumps in Vino, top detail shot
4. Matthew Van Lisseum, Untitled 35, 2024. Close up detail

12/19/2025

Starting the holidays like…💕

12/13/2025

The Myla Mary Jane in Ebano
Sculpture on Sculpture

References: Lynn Chadwick, Hypercycle, Chapter II: Archetype (1963-1977)
12/11/2025

References: Lynn Chadwick, Hypercycle, Chapter II: Archetype (1963-1977)

Wait for It ☄️The hidden skills of the Sammy Loafer
12/10/2025

Wait for It ☄️
The hidden skills of the Sammy Loafer

Address

New York, NY

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+19292950303

Website

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