01/26/2026
Social media tips regarding growing a community & “gaining followers”.
Now.. after doing a couple of these building community posts for you guys I noticed some things with some profiles and I want to provide guidance on how to go about moving forward. What I have noticed over time is people don’t throw out the follow button as frequently as they used to, specifically on TT and IG. Could that just be a me thing? Maybe so.. Do I need to make a shift? Maybe so.. but being that FB is working the best for me right now I’m continuing as I’m doing.
I know for me personally I need people to give me a reason to follow them whether that be due to education or entertainment. After I watch a video I like I’ll either hit follow immediately or go to their page to see what they’re about before I commit to following. Think about your consumer habits.. So, I essentially advise you to treat your page like a portfolio or resume - who do I want to be known as and what do I want to be known for? When building I think it’s important to stick to a theme, or niche, but what I’ve also come to learn is that once you have established your community it’s ok to branch out on other topics. You just need to tell the algorithm who you want to feed your content to off the bat while you’re in the growth stage.
Building pages around my horses stemmed for the want of a digital diary and as time has gone on I have lightly begun to branch out to other aspects of me. Also, mainly because the high paying brands I work with are not horse or western brands but because I have a built a solid community, they want to work with me.
My biggest tip of advice is to upload high quality content. It doesn’t have to be a full blown master piece, it just needs to be a clear.. well lit video so make it a habit to wipe off your lense before every time you hit record. Also get a tripod and selfie light. Both are like 30 bucks & mine have lasted years!!
Content creation should be fun, so make it fun & remember the videos you put the least effort into always do the best. So don’t over think it and just hit post. Oh… and keep this in the back of your mind - how can I add value with this post?
Xo Taylor
