The Virtue Center

The Virtue Center The Virtue Center is a place of help & hope for people facing addiction and mental health challenges. H.N. No on is refused service based on inability to pay.

Norman Alcohol Information Center (NAIC) dba The Virtue Center is a United Way of Norman Partner Agency, was founded in September 1972 by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted NAIC for funding. In 1975, NAIC became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In October of 2017, to honor our founder, Richard Virtue, our name was changed to The Virtue Center. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services.

Read more about NPS & The Virtue Center’s partnership and initiatives in this article by The Norman Transcript!
11/04/2025

Read more about NPS & The Virtue Center’s partnership and initiatives in this article by The Norman Transcript!

Although Norman Public Schools’ Healthy Choices Week has come and gone, the school district has adopted several year-round preventative educational programs that will build off that momentum, district officials say.

If you’ve been affected by recent SNAP benefit changes, you’re not alone.Access to food is essential to health and recov...
10/31/2025

If you’ve been affected by recent SNAP benefit changes, you’re not alone.

Access to food is essential to health and recovery, and there are resources in our community ready to help.

Swipe through for local food pantries and community programs serving Cleveland, McClain, and Garvin counties — including Norman, Noble, Purcell, and Pauls Valley.

If you need more resources or help connecting with support, please reach out to our team at The Virtue Center. We’re here to help. 💚

📞 405-321-0022

Our very own, Amber Prewitt! We are so proud of her and the work she does for our organization!🎉
10/27/2025

Our very own, Amber Prewitt! We are so proud of her and the work she does for our organization!🎉

🎉 The celebration continues for our NEXT Under 40 Winners! 🎉

Today, we're thrilled to introduce 5 more outstanding winners who are making a significant impact in Norman.

Join us in recognizing their incredible accomplishments at the NEXT Under 40 Awards Ceremony taking place on October 16, 2025 at 6:00 PM at NOUN Hotel, Norman, a Tribute Portfolio Hotel.

This is a night you won't want to miss as we honor the future leaders of our community!

Be part of this unforgettable evening. If you haven't secured your ticket yet, now is the time!

🎟️ Get your tickets at the link below:
https://norman-next.springly.org/collect/description/598998-n-next-under-40-awards

We’re so grateful for everyone who joined us at our recent Breakfast with Friends in partnership with Norman Public Scho...
10/27/2025

We’re so grateful for everyone who joined us at our recent Breakfast with Friends in partnership with Norman Public Schools. Meaningful conversations like these remind us what’s possible when schools and community organizations work together to support student well-being.

A special thank-you to Kitrena Hime, Director of Guidance & Counseling for NPS, for sharing how our partnership continues to make a difference for students and families in our community.

Together, we’re building stronger, healthier futures.

It’s National Health Education Week! At The Virtue Center, education is a huge part of what we do, because understanding...
10/22/2025

It’s National Health Education Week!

At The Virtue Center, education is a huge part of what we do, because understanding your options is the first step toward healing.

This week, we’re highlighting three services you may not know we offer:

1️⃣ Medication Assisted Treatment (MAT) Clinic combines medication and counseling to support recovery from opioid or alcohol use.

2️⃣ ADSAC is a state-certified education program that promotes awareness and responsible decision making.

3️⃣ Gambling Therapy & Support provides counseling and tools to help individuals rebuild control and restore balance.

Education creates change, and we’re here to help our community learn, grow, and recover together.

Learn more about these services and more at thevirtuecenter.org/services

10/21/2025

We are so grateful for partnerships like these!

Join us tomorrow for FREE yoga at The Virtue Center🧘‍♀️Beginner friendly — no need to bring a mat, we’ll provide one for...
10/20/2025

Join us tomorrow for FREE yoga at The Virtue Center🧘‍♀️

Beginner friendly — no need to bring a mat, we’ll provide one for you!

We hope to see you there tomorrow!🌿

Ashley Nouri, LMSW, one of our incredible therapists, recently visited the University of Oklahoma to speak with Sociolog...
10/15/2025

Ashley Nouri, LMSW, one of our incredible therapists, recently visited the University of Oklahoma to speak with Sociology students about the biology of addiction and the science behind effective treatment and recovery.

We’re always grateful for opportunities to educate and connect with future leaders in the field!

See you Friday!
10/15/2025

See you Friday!

You’re invited!☕️🧇

Join us for Breakfast with Friends, a morning of connection, conversation, and community hosted by The Virtue Center.

This month, we’re excited to welcome Kitrena Hime, Director of Guidance & Counseling for Norman Public Schools, who will share how NPS and The Virtue Center partner to support student wellness.

🗓 Friday, October 17
⏰ 8:00–9:00 AM
📍 The Virtue Center
2457 Wilcox Drive, Norman, OK
🔗RSVP: https://www.eventbrite.com/e/breakfast-with-friends-october-17th-tickets-1716272831239?aff=oddtdtcreator
☕️ Light breakfast provided

Today is WORLD MENTAL HEALTH DAY!🌎🧠This year’s theme reminds us that mental health is a universal human right.Everyone d...
10/10/2025

Today is WORLD MENTAL HEALTH DAY!🌎🧠

This year’s theme reminds us that mental health is a universal human right.

Everyone deserves access to care, understanding, and support — no matter who they are or where they come from.

At The Virtue Center, we’re committed to making that right a reality here in our community through compassionate counseling, recovery programs, and education.

If you’re struggling or know someone who is, help and hope are always within reach.

Visit thevirtuecenter.org to learn more about how we can help.

❤️

It’s Mental Illness Awareness Week💙Mental health affects all of us — our families, our friends, our coworkers, and our c...
10/07/2025

It’s Mental Illness Awareness Week💙

Mental health affects all of us — our families, our friends, our coworkers, and our community.

Talking about it helps break stigma and reminds people they’re not alone.

At The Virtue Center, we see every day how connection, understanding, and support can change lives.

Whether you’re reaching out for yourself or someone you care about, help and hope are here.

Learn more about our counseling and recovery services at thevirtuecenter.org.

Address

2457 Wilcox Drive
Norman, OK
73069

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 12pm

Telephone

+14053210022

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Our Story

The Virtue Center is a United Way of Norman Partner Agency, was founded in 1972 as Norman Alcohol Information Center (NAIC) by the Reverend Richard "Dick" Virtue through an initial grant provided by the National Episcopal Churchwomen and matching gifts from Norman civic leaders. Father Dick served as founding executive director for 30 years before retiring in 2002. H.N. "Sonny" Scott served as our leader for 6 years before our current executive director, Teresa Collado, took the reins in 2008. In 1973, United Way of Norman accepted The Virtue Center for funding. In 1975, The Virtue Center became the first agency in the state with whom the Oklahoma Department of Mental Health and Substance Abuse Services contracted to provide substance abuse treatment. In 1996,we relocated to our current spacious building from a small house next to St. John's Episcopal Church. The purchase of this building was made possible through grants from the Sarkeys, Kerr, Mabee, and McCasland foundations. In October of 2017, the board decided to change the name of the organization to The Virtue Center in celebration of its 45th anniversary and to honor its founder. Today The Virtue Center provides a full spectrum of services from prevention to aftercare for clients of all ages. The Virtue Center is certified for outpatient treatment services for substance abuse and gambling by the Oklahoma Department of Mental Health and Substance Abuse Services. The Virtue Center is supported through the United Way of Norman, Oklahoma Department of Mental Health and Substance Abuse Services, grants, foundations, individual gifts, and memorial contributions. The Virtue Center also accepts Medicaid, insurances and sliding scale fees for services. No on is refused service based on inability to pay.