10/10/2025
10/10 — SUF turns 18.
Started 10/10/07. It’s been one hell of a ride. Grateful for every opportunity, every client, every win — and even the failures. Failure taught me more about success than success ever did.
This year hits different. It reminded me how lucky I am to have SUF — and how much it’s shaped my life. SUF was always a one-man operation. That freedom to create, execute, and learn built everything I’ve become.
Lately, I’ve stepped into arenas where that same control doesn’t exist. It’s uncomfortable. Trying to sell a vision to people who don’t have one of their own is draining. I’m a creator — I see things before they exist — and dealing with people who can’t keep up gets exhausting.
This isn’t aimed at one person or project, but yeah — this year had its share of disappointments. People say one thing and do another. Promise the world, deliver a Lego set. Act like friends, then undermine you out of insecurity. We’re not the same.
Still, I’m grateful. Every letdown showed me faster who’s worth my time and who never was. Every failure brought clarity.
With SUF, I was once vulnerable. I knew what I could become — I just had to execute. Team SUF wasn’t on the radar… until it was. From newcomer to one of the best in the natural bodybuilding game, I remembered everything. Every lie. Every betrayal. Every person who used my vulnerability against me.
Once I rose above it, I crushed anything in my way. History doesn’t repeat itself, but it often rhymes — and this isn’t a prediction, it’s a spoiler. Some see my positions outside SUF as vulnerable or unproven. That’s fine. SUF taught me — I’m inevitable. I’ve been here before. I always come out on top.
Special thanks to my wife Shauna, my son Axel, my mother and grandmother (RIP), my close friends, and my clients — the people who believed in me and trusted me through it all.
