Our founder, Victor Earl Irons, was a 1919 Yale Graduate and nationally renowned nutritionist and health freedom fighter. Irons became interested in health, he was diagnosed with an "incurable" arthritic disease that causes bending of the spine. Using natural methods of fasting, cleansing, and eating raw food, he was able to remove every symptom of this "incurable disease." Irons the benefit in following Nature´s principles. Before starting our company, he took personal interest in lecturing to community organizations on the subject of natural nutrition and health. was founded based on his belief that a person´s health is comprised of a healthy body, mind, and spirit. He produced "live" whole food supplements because he knew first-hand that to achieve truly great health, our bloodstream needs to be clean and nourished with live foods. Today, the Irons family continues his legacy, and upholds the values and reputation established by V.E. Irons over a half century ago.