07/24/2023
Oy vey. A recent article by a waxing company has us on full cringe! Our sugaring company Sugar Streak had the following response and yes, we ARE your Sugar Expert. Since 2003 we’ve been removing the toughest hair on the most sensitive skin. Come see the sweeter side of smooth.
Dear Waxing Company,
Regarding your recent article stating "The cons of sugaring revolve around the effectiveness of the type of hair removal. Since sugaring removes hair in the direction of hair growth, instead of against it as waxing does, it can often leave hairs behind to fail to fail to extract the entire hair from the root. Especially for those with thicker or more coarse hair, sugaring's gentler process can often not bring the level of power people need from their hair removal method.
Additionally, since sugaring isn't as powerful as regular waxing, it has a larger chance of hair breakage and the development of ingrown if it fails to extract the entire hair." let us just say WRONG.
While we appreciate the point of the article was to promote your new specialty formula for sensitive skin, we'd like to take this opportunity to let you know that you are misinformed.
Hair removal doesn't require a powerful methodology to be effective, because the effectiveness has everything to do with far more than technique. It requires understanding the client's hair to skin relationship. It requires understanding what might be locking hair in place like dry or dehydrated skin or products that occlude the pores making extraction difficult or even impossible.
Which is why we train our professionals on far more than technique. Who are then educating their clients on the true benefits of sugaring including the ones you listed as well as
😎 refining and diminishing hair
🤩 the ability to extract shorter hairs
🥳 completely water-soluble making it MUCH safer for the skin
🥸 LESS ingrown hairs because we're removing WITH the direction of hair growth, not against
and more.
Sugaring is the most skin-friendly option for hair removal on the market today. Most of us sugaring companies who manufacture and train professionals also build products designed to maximize home care that aligns with professional sugaring for the maximum results in any sugaring service. Leftover hair isn't because sugaring doesn't work.
Finally, there are definitely differences between sugar and wax. Once you know the real reasons why, well you know what they say...
Once you go sugar, you never go wax.
Sincerely,
Every Sugar Specialist Everywhere