New Mother New Baby

New Mother New Baby New Mother New Baby is your one-stop-shop for everything related to breastfeeding and natural parenting! Check out our website www.newmothernewbaby.com

We are a breastfeeding store and so much more! We offer comprehensive breastfeeding support. We offer classes, rent and sell breastpumps and accessories, great selection of baby carriers as well as a fabulous selection of nursing bras and nursing tops.

11/22/2025

Did you know that in Japan, over 70% of infants and toddlers co-sleep with their parents?

It’s not controversial.
It’s not something they hide.
It’s a tradition called *soine*, a sleep arrangement where baby sleeps between mother and father, like the character for “river.”

It’s done to promote security.
Not independence. Not training.
Security.

And in Japan, “sleep training” doesn’t even exist as a concept.
Night waking isn’t treated as a problem, no matter how a baby is fed.

Their SIDS rate?
0.2 per 1,000 births.

Compare that to the U.S., where SIDS rates are more than 30 times higher.

Some research suggests Japan’s low SIDS rate is related to their high rates of co-sleeping.

Dr. James McKenna, the world’s leading infant sleep researcher, spent 30 years studying this.
His research shows,

Babies who sleep close to their mothers have more stable breathing.
They wake more easily, which helps protect against deep, risky sleep.
Their sleep cycles sync with their mother’s.
They regulate better.
It’s not broken sleep.
It’s biologically normal sleep.

But somewhere along the way, Western culture sold us a different story:
That babies should sleep alone.
In a crib.
Through the night.
By 6 months.

That story was built in the 1950s
based on formula-feeding, isolated sleep, and adult centered routines.
It wasn’t based on biology.
It wasn’t based on connection.
And it’s not working.

Most babies don’t sleep through the night by 6 months.
Most parents who try sleep training eventually stop, because it doesn’t feel right.

Maybe the problem isn’t your baby.
Maybe it’s the expectation that babies should sleep like adults.

Your baby isn’t broken.
They’re waking because that’s what human babies do.
They’re following instincts that have kept our species alive.

Waking. Reaching. Responding.
That’s how connection grows.
That’s how brains build.
That’s what safety feels like to a baby.

So if you’re contact napping, co-sleeping
if you’re tired, touched out, and wondering if you're doing it wrong...

This is your reminder
You’re not failing.
You’re doing what humans have always done.
And your baby is doing exactly what they’re meant to do 🖤

11/20/2025

Secrets to Successful Breastfeeding now 50% OFF through November 30, 2025! (Bonus Newborn Basics class included!)
Use code BABYLOVE50 at checkout.
Whether you're preparing for breastfeeding, trying to figure out which pump to get, learning newborn essentials, or trying to understand how to use your pump, fl**ge sizing , and all the breastfeeding tools — you can now get Gail’s trusted guidance for half the price.
✨ Choose Your Class:
🩷 The Secrets to Successful Breastfeeding (includes FREE Newborn Basics bonus!)

For 17 years, families have trusted New Mother New Baby to guide them through the earliest days of parenthood. Now you can access Gail’s expert care from anywhere.
https://gail-macklin-f01a.mykajabi.com/offers/oNSjDq2y?coupon_code=BABYLOVE50

11/24/2024

Our next new mom's group will start in February. Stay tuned for dates. We will post soon!

Momcozy is having a 20% off everything sale for Black Friday. Many of our moms come in and love this hands free pump and...
11/24/2024

Momcozy is having a 20% off everything sale for Black Friday. Many of our moms come in and love this hands free pump and we see great results. We do recommend for most moms that it is also important to have a workhorse pump as well as a hands free pump. The hands free pumps may not be adequate for maintaining your milk supply for exclusive pumpers or when you are back at work, but a lot depends on your individual supply. Use CODE BF2024 for 20% off their entire site! If you have questions about which pump is best for you, feel free to message us.
Here is our affiliate link for 20% off:
https://momcozy.sjv.io/c/5525269/1374776/16474?trafsrc=impact

# returntowork

Happy IBCLC Day! We are celebrating all our IBCLC'S at New Mother New Baby that work with mamas and babies everyday! We ...
08/02/2024

Happy IBCLC Day! We are celebrating all our IBCLC'S at New Mother New Baby that work with mamas and babies everyday! We have supported our Northbrook families and surrounding suburbs since 2009 and are busier than ever helping families with their newborns. IBCLC stands for International Board Certified Lactation Consultant. Fun fact...The first lactation consultants were certified in 1986. IBCLC's help with breast and bottle feeding as well as all things newborn! We have just launched our new website http://www.newmothernewbaby.com so take a look! Still tweaking a few things but we hope you will enjoy our updated content. Whether you need help with your newborn, help with your pump, want to take a class, need a nursing bra or need donor milk, our IBCLC's are here for you everyday.

05/02/2024
CALLING ALL BABIES born in November, December, January and February! Motherhood can be lonely and no need to go at it al...
03/06/2024

CALLING ALL BABIES born in November, December, January and February! Motherhood can be lonely and no need to go at it alone. Find some support and friendship in our new moms group "Starting out Right" Many topics discussed including infant massage, tummy troubles, sleep, starting solids, return to work and traveling with baby. Our next class starts this Saturday, March 9th. Here is the link to sign up so don't delay. This class fills up fast.

Starting out Right- New Mom Group

CALLING ALL BABIES born in November, December, January and February! Motherhood can be lonely and no need to go at it al...
02/03/2024

CALLING ALL BABIES born in November, December, January and February! Motherhood can be lonely and no need to go at it alone. Find some support and friendship in our new moms group "Starting out Right" Many topics discussed including infant massage, tummy troubles, sleep, starting solids, return to work and traveling with baby. Here is the link to sign up so don't delay. This class fills up fast. https://newmothernewbaby.com/new-moms-group/

Love this analogy!
09/02/2023

Love this analogy!

Address

649 Landwehr Road
Northbrook, IL
60062

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 4pm

Telephone

+18472721500

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Our Story

We are a breastfeeding store and so much more! We offer comprehensive breastfeeding support. Our highly experienced lactation consultants offer lactation consults 7 days a week in store and in home and most of the time it is 100% covered by insurance. Our owner, Gail is an RN IBCLC and is also an herbalist so people come from all over for advice about herbs to increase milk supply. We offer classes, rent and sell breastpumps and accessories, rent scales, offer a great selection of baby carriers as well as a fabulous selection of nursing bras and nursing tops. What are you waiting for? Come on in and you will feel supported the minute you walk through the door!