Jose L Aleman, Personal Coach

Jose L Aleman, Personal Coach Coaching for people tired of bracing, overthinking, and losing themselves in relationships.

I help you build confidence, boundaries, and clarity so you can respond instead of react. I provide empathic, effective and thought-provoking individual and couples therapy to adolescents and adults.

Black History Month gave us a reason to look directly at something many of us were taught not to name.Over the last thre...
02/23/2026

Black History Month gave us a reason to look directly at something many of us were taught not to name.

Over the last three weeks, we’ve talked about colorism as safety training.
We’ve talked about how whiteness became orientation and access.
We’ve talked about how Blackness inside Latinidad gets minimized, softened, or erased.

This month wasn’t just about naming anti-Blackness.
It was about expanding awareness, increasing our range, strengthening discernment, and practicing aligned response.

Because these patterns don’t just live in history.
They live in our bodies, our families, and our ideas of who feels safe, respectable, or “normal.”

This week, we shift.

If who we center shapes who feels normal, then centering differently recalibrates what feels familiar.

And familiar isn’t always accurate.

We’re not doing inspiration posts.
We’re retraining perception.

Stay with me this week.

I’m Coach Jose. I help people respond to life instead of react.

02/22/2026

Featuring - Afro-Colombian artist

Goyo’s presence carries rhythm, power, and joy.

She has consistently spoken about the visibility and dignity of Afro-descendant communities in Latin America. Communities that have shaped culture while often being sidelined within it.

Reclaiming and celebrating Afro-identity is not cosmetic.
It’s heritage.
It’s resistance.
It’s continuity.

Blackness has never been peripheral to Latinidad.
It has shaped it.

When we expand the story, we don’t add something new.
We recognize what has always been here.

This is how the story expands.

I’m Coach Jose. I help people respond to life instead of react.

02/21/2026

This week was practice.

Practice noticing old narratives.
Practice staying with discomfort.
Practice interrupting automatic language.
Practice choosing differently.

That’s how range expands.

Awareness opens the door.
Discernment helps you see clearly.
Response replaces reaction.
Alignment turns insight into action.

None of that happens by accident.

It’s built.
Line by line.
Choice by choice.

Review the week.
Notice where you felt resistance.
Keep practicing expansion.

I’m Coach Jose. I help people respond to life instead of react.

02/21/2026

Knowing better doesn’t change the story.
Practicing differently does.

Distance is reinforced socially.
Through language.
Through what gets centered.
Through what gets left at the margins.

If we want the narrative to expand, it takes intention.

Interrupt distancing language.
Name heritage fully.
Update the internal story.

These aren’t dramatic gestures.
They’re small shifts.

But small shifts, repeated over time, reshape collective narratives.

Making space isn’t automatic.
It’s intentional.

Not reactive.
Not performative.

Practiced.

If awareness was the first step,
practice is what expands it.

I’m Coach Jose. I help people respond to life instead of react.

02/19/2026

Narratives don’t expand because we decide they should.

They expand through repetition.

What gets named consistently becomes normal.
What becomes normal starts to feel central.
What feels central shapes belonging.

If Blackness has been positioned at the margins, it doesn’t move by accident. It moves through practice.

Three ways to practice:

Interrupt distancing language.
When something is described as “over there,” bring it back into the center.

Change how you name heritage.
Say it fully. Indigenous. Black. Spanish.
Order shapes importance.

Update your internal story.
Remind yourself of the fuller truth about where you come from.

This isn’t about guilt.
It’s about accuracy.

Inclusion isn’t a slogan. It’s a practice.

And practice, repeated over time, reshapes identity.

I’m Coach Jose. I help people respond to life instead of react.

02/18/2026

“Over there” sounds neutral.

But over time, distance becomes identity.

When parts of our heritage are always positioned somewhere else,
they stop feeling central.
They stop feeling like us.

Across Latin America and in our diasporic families,
Blackness has often been treated as peripheral.
Not denied loudly.
Just described as separate.

Language matters.

What we repeat becomes normal.
What feels normal becomes belonging.

Expanding language is how narratives expand.

Including Blackness in our everyday stories,
not as an exception,
not as a footnote,
but as part of us,
reshapes the whole.

This isn’t about nationalism.
It’s about accuracy.

It’s about refusing to position part of our lineage “over there.”

Belonging grows when the story gets fuller.

I’m Coach Jose. I help people respond to life instead of react.

02/17/2026

This is an experiment.

Say each phrase out loud.
Not in your head. Out loud.

Then pause.

Notice your breath.
Your chest.
Your jaw.
Your urge to laugh, dismiss, agree, resist, explain.

Some parts of identity move easily through us.
Some feel heavier.

Across Latin America, African ancestry is deeply woven into history, whether named openly or not.

This isn’t about proving lineage or assigning identity.
It’s about noticing your body’s response to the word.

That difference has history.

This week we’re exploring denial, erasure, and alignment in Latinidad.

I’m Coach Jose. I help people respond to life instead of react.

In Latino conversations about heritage, we proudly say we’re mixed.Indigenous. Spanish. European. Sometimes everything a...
02/16/2026

In Latino conversations about heritage, we proudly say we’re mixed.

Indigenous. Spanish. European. Sometimes everything at once.

But Black often gets quieter.

That quiet isn’t random. It’s inherited.

For generations, Blackness has been treated as something to soften, distance from, or leave implied. Not always loudly. Not always intentionally. But consistently.

And when parts of our lineage go unnamed, belonging fractures.

We split ourselves.
We split our families.
We pass down confusion instead of clarity.

This isn’t about shame. It’s about accuracy.

If we can’t say the full truth of where we come from, we carry tension in our identity that never fully settles.

I’m Coach Jose. I help people respond to life instead of react.

Notice what gets named. Notice what gets quiet.

02/15/2026

Garífuna culture carries African and Indigenous roots across Honduras, Belize, Guatemala, and Nicaragua.

Blackness has always been part of Latinidad.

If this week was about noticing how many of us were trained to orient toward Whiteness, today is about widening what we orient toward.

There are parts of our story that were never erased, just rarely centered.

The map is bigger than we were taught.

Next week, we’ll look at why.

Footage sourced from:
• Robert Busch – DM4AO (Creative Commons)
• Diario de Centro América (Creative Commons)
• silvan Fagan (Creative Commons)

02/14/2026

Awareness shows you the pattern.

Grief shows you the cost.

Alignment is where you decide what continues and what ends with you.

Choice doesn’t have to be loud.
It has to be intentional.

Responding instead of reacting means pausing long enough to ask:
Does this align with my values?

Small decisions, repeated consistently, shift culture.

02/14/2026

Awareness doesn’t just bring clarity.

Sometimes it brings emotion.

When you really see the conditioning, how you adapted, what you absorbed, what it cost, it can stir anger, sadness, defensiveness, and even grief.

Grief isn’t weakness.

It’s what happens when truth lands in the body.

If we rush past it, we stay reactive.
If we sit with it, something shifts.

Breath.
Hand on chest.
Writing.
Silence.
Conversation.

Ritual slows the nervous system enough to let acceptance grow.

And acceptance makes change possible.

Not forced change.
Not performative change.

Aligned change.

Tomorrow we talk about what alignment looks like in real choices.

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Oakland, CA
94611

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