
03/14/2025
I never thought I’d be writing this, but here we are. After 12+ years in this industry and six years of Bloom, I’ve decided to step away and close Bloom. And what’s even crazier? I feel completely sure, confident, and at peace with it.
Bloom has given me a beautiful life, deep connections, and opportunities I never imagined. But more than anything, it’s given me you—the clients who trusted me with your skin, supported me, and made this more than just a business. Every facial, every conversation, every connection—it has meant everything. You are what made Bloom.
For so long, my identity was wrapped in being a business owner, solo entrepreneur, and working mom. These things built my confidence, self-worth, and ego. They defined me. And for the first time, I don’t want to be defined by anything. I want to relearn my worth outside of work, success, and the doing.
I’ve never not worked before. Ever. And yet, stepping into this next chapter—where I’m not constantly building, creating, pushing—feels just as exhilarating as it does vulnerable. Being a stay-at-home mom is absolutely work—deep, important, full-on work. But it’s a different kind of work, one that asks me to be fully present in a way I’ve never allowed myself to be. I’m embracing that while staying open to wherever I feel guided next. And for the first time, that feels really good.
I’ll be seeing clients until April 30th, so if you want one last facial, now’s the time to book. I’m also doing a farewell sale—my website will stay open until everything sells out. And because I want you to feel empowered in your skin even after Bloom closes, I’m hosting a Zoom class in June to teach you how to give yourself the kind of facial I’d do for you—details coming soon.
I don’t know exactly what’s next, and for the first time, I’m okay with that. I’ll be sharing more of this journey on my podcast Beyond the Skin (Spotify + Apple), so if you’re here for it, come listen.
This isn’t a forever goodbye—it’s just a shift. Bloom may be closing, but my love, gratitude, and connection to all of you will never change. I’m still here. Always.
So much love and a few tears,
Nichole