10/17/2025
Advil’s current marketing strategy is “if there’s no pain, there’s more gain.”
Let’s be clear.  Science has proven that taking anti-inflammatories to combat post workout soreness actually somewhat negates the progress that you make in the gym. We are supposed to feel the pain. We are supposed to be sore. Negating that actually negates the gains. Don’t take pain medicine from gym soreness. Feel it, and grow.