02/19/2026
Honoring a Legacy: Dr. William “Doc” Samson
As we continue the renovation of this building, we are constantly reminded that we are not the first to care for this community within these walls.
Long before us, Dr. William “Doc” Samson devoted decades of his life to the people of Onawa. Beginning in the 1950s — following in the footsteps of his father — Doc carried forward a family tradition of optometry and service. Together, the Samson family became the longest stewards of this building, shaping not only its purpose, but its place in the heart of our town.
Doc wasn’t simply an optometrist. He was a lifelong resident. A business leader. A past Chamber of Commerce president. A steady presence in local commerce and community life. He believed in Onawa — in building things up, in raising a family here, in investing time and care where it mattered most.
The photos of him in his exam room with his daughters speak volumes. A father, a mentor, a physician who allowed his family to be part of his work. And the image of him standing proudly beside his wife in front of this very storefront — the one we are now restoring — feels like a full circle moment.
As we remodel this space, we do so with deep respect for what came before us. Every wall opened, every floor leveled, every design choice made carries the quiet understanding that we are continuing a story — not starting one.
Doc Samson built more than a practice here.
He built trust.
He built relationships.
He built legacy.
We are honored to carry that forward.
With gratitude for the past, and hope for the future. 🤍