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Holistic Narrative, Orlando, FL (2026)

11/22/2022

Yes, you read it right - how much of your business do you own? I often hear that I don't need a website; I have social media.

But what happens when content gets deleted? Or an algorithm change? Or ownership changes and it completely changes the platform?

I can empathize with how feeling like you have to do everything can become tiresome rapidly, but not just adding something else to the plate. Building a small business website will be the foundation of your long-term success.

We have all heard the saying if it's not online, it doesn't exist, and while so many people take that idea and make social media their sole focus, a true focus needs to be placed on websites, blogging and actual ownership of your content.

Social media sites can shut down anytime and don't need to tell you first. And they certainly do not need to notify you of any significant changes.

These changes or losing your account comes with frustration - all the time and effort you spent on your content and building a following. Not only is this frustrating for you as a business owner, but it's also frustrating for your customers who are now searching for you.

Of course, having a website is just a start; ensuring it is optimized for your target consumer and their needs are just as important as bringing in the right traffic. The good news is you're already writing content with your social media posts. So it's something you are accustomed to. Now you can focus on expanding those pieces of content and ensuring that user experience and search engine optimization are at the forefront.

Your website will give you longevity for your content and data points in the form of analytics.

And this is not a "diss" of social media. Social media is still a great way to reach people who might never find out about your business. But why limit yourself to just that?

11/17/2022

Aren’t you tired of struggling to make marketing into your busy schedule?

You are wearing many hats, staring down a long list of to-dos and you can’t possibly accomplish everything on your own.

It’s normal to struggle or feel that marketing is taking up your entire schedule. But it should take priority over some of the other items on your to-do list. After all, unless you’re marketing your business, no one will know about it.

Repeat after me: we make time for effective marketing that drives new leads and customers.

So how do we do it?

1. Create a strategy tailored to your business.
When making your plan, your strategy should be tailored to the company and align with your business’s overall sales objectives. And make sure you can measure it.

2. Set aside time in your calendar for marketing and turn it into a routine.
Only you know your schedule best, so determine when you should work on marketing your business. And then make it part of your weekly routine. Time blocking it will give you focused, deep work time. So schedule that no-meeting meeting with yourself!

3. Look for your pockets of time within your work schedule.
You may have some time you aren’t aware of; it just takes some creative thinking. Think of it as finding “pockets” in your schedule and then growing them into more significant chunks of time.

4. Don’t try to do it all at once.
There are so many different marketing levers today that trying to manage them all while also running the day-to-day operations of your business can be overwhelming.

Don’t try to be everything to everyone immediately and don’t feel like you have to be everywhere at once.

5. Outsource if and when you can.
Outsourcing is a privilege, but if you have the cash available and need help finding the time or bandwidth, consider outsourcing. Many great marketers can help you create your strategy and/or help execute it flawlessly.

6. Be consistent.
Remember that time block we created? Be consistent with it and use that time for marketing efforts.

7. Be realistic.
If you only have an hour, don’t set unrealistic goals for yourself! Set smaller ones and build up from there.

11/14/2022

Here’s why it’s okay that the marketing framework you purchased isn't working.

There is a difference between a framework you can evolve with and a purchased framework that acts like a step-by-step guide.

Since their customers are not your customers, you need to be able to pivot within the framework taught. There is not one way to market your business.

Still, marketing frameworks are essential; they guide marketing efforts. You can then outline your strategy and determine what tactics you want to include. It also allows you to be flexible and to iterate based on your specific business needs. Here are my favorites:

Buyer’s Journey

Awareness: Your buyer becomes aware of the need or problem they want to solve.

Consideration: Your buyer learns more about their options and starts to decide which is best for them.

Decision: They buy and experience the results in the decision stage.

Marketing Funnel

Top of Funnel: Attracting attention and generating interest in a product or service. You are making the customer aware that there is a solution to their problem.

Middle of the Funnel: As customers become engaged with your business through content that begins to solve their problems, you have captured their attention (and possibly their information). They can begin to consider you when they want to solve their problem.

Bottom of the Funnel: Customers are ready to make a decision and with the help you have provided them along the way, you are the first name they think of. Once they decide, you want to ensure that you delight them.

Flywheel Model

At the center, we still have three stages, but the focus is to make it as easy as possible for the customer.

Attract: Content and your potential customer being able to find you is the focus. Your content should be valuable, helpful and easy to find.

Engage: Create a meaningful relationship with your customers and potential customers. Let them learn about your products and services on their terms and provide them with ways to engage with you.

Delight: Continue to delight your customers’ past purchases. Examples of this are your customer support, rewards programs, nurturing campaigns or user-generated content.

11/12/2022

Are you over frameworks?!

Marketing frameworks are essential; they guide marketing efforts. But there is a difference between a framework you can evolve with and a framework that is supposed to act as a step-by-step guide.

Since their customers are not your customers, you need to be able to pivot within the framework being taught.

Here are my favorites.

Buyer’s Journey

Awareness: Your buyer becomes aware of the need or problem they want to solve.

Consideration: Your buyer learns more about their options and starts to decide which is best for them.

Decision: They purchase and experience the results in the decision stage.

Marketing Funnel

Top of Funnel: Attracting attention and generating interest in a product or service. You are making the customer aware that there is a solution to their problem. 
Middle of the Funnel: As customers become engaged with your business through content that begins to solve their problems, you have captured their attention (and possibly their information) and they can begin to consider you when they want to solve their problem. 
Bottom of the Funnel: Customers are ready to make a decision and hopefully, with the help you have provided them along the way, you are the first name they think of. Once they make their decision, you want to ensure that you delight them.

Flywheel Model 
At the center we still have three stages, but the focus is to make it as easy as possible for the customer.

Attract: Content and your potential customer being able to find you is the focus. Your content should be valuable, helpful and, more importantly, easy to find. 
Engage: Create a meaningful relationship with your customers and potential customers. Let them learn about your products and services on their terms and provide them with ways to engage with you. 
Delight: Continue to delight your customers’ past purchases, whether that is your customer support, rewards programs, nurturing campaigns or user-generated content. 
Using frameworks like this will allow you to outline your overall strategy and then determine what tactics you want to include, allowing you to be flexible and to iterate based on your specific business needs.

06/01/2022

Does your brand have a holistic narrative?

What's that? Consistent marketing.

Marketing that doesn't solely focus on the current trends, tactics or trying to go "viral."

A throughline in every piece your buyers and potential buyers touch – from your BRANDING, to your CONTENT, to your WEBSITE, to their EXPERIENCE.

Setting yourself and your business's marketing upon a solid foundation for LONG-TERM success.

12/05/2020

A reminder to be your own hype girl. The first Saturday of December is , at least for Bath and Body Works®, who has their best candle sale of the year, but we had to put a different spin on it.⁠
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Our founder, Kristine, has reviewed a brand that we have been enjoying the past couple of months and how they make the perfect Christmas or holiday present.⁠
⁠andco are handcrafted in Southern California, specializing in candles, wax melts and candle accessories with a mission to empower women and to advocate the importance of self-love and self-care.⁠
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See the full review on the blog to see the full list of scents (including some special holiday ones) and signature affirmations. ⁠
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Also, a special deal for our Holistic Narrative audience, use the code holisticnarrative for 10 percent off your holiday purchase. Happy shopping!

12/03/2020

🎄 🕯 It’s officially here: the most wonderful time of the year! ⁠
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And while this year’s holiday traditions may have to be modified, it makes a grateful for the things we hopefully do have: our family, friends, and health. ⁠
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I hope you can take in all of the holiday lights, the delicious family recipes and a Hallmark movie (or two!)⁠
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On the blog, download free desktop and phone backgrounds to celebrate the season.⁠ Link in bio.

09/29/2020

👉 SWIPE. This week, September 28 - October 2, 2020, is 's Weight Stigma Awareness Week .⁠
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If you have experienced weight stigma - I'm sincerely sorry. It was never your fault and the dehumanizing feelings that came along with it, you should have NEVER had to experience. ⁠
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I have linked in my bio weight stigma FAQs, which were released by , including the answers to questions, such as; "where are some examples of where weight stigma occurs," "I'm thin and have never been in a higher weight body. how does weight stigma affect me," and "how does the eating disorders community perpetuate weight stigma?" It is an excellent resource for those who want to learn more information on the week and how to talk to others about it.⁠
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Together, we can eliminate weight stigma and discrimination.⁠
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I am sharing my experience to help and spread the message that all bodies are worthy. I learned of Weight Stigma Awareness Week last year in the midst of reading Health at Every Size, and it was like it came together in a crescendo. ⁠
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Last year's campaign was , and it was perfect for the woman who was still reminding herself that I could take up space. Because I had previously never felt worthy of doing so.⁠ And it now felt like I was retraining myself to do so.⁠
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(𝘈𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘺𝘰𝘶 𝘢 𝘳𝘦𝘮𝘪𝘯𝘥𝘦𝘳 - 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘢𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘶𝘱 𝘴𝘱𝘢𝘤𝘦, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘢𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘶𝘱 𝘴𝘱𝘢𝘤𝘦, 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘢𝘭𝘭𝘰𝘸 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘶𝘱 𝘴𝘱𝘢𝘤𝘦.)⁠
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I made a promise that while I was still on my journey (and honestly, I always will be) and was learning (which I still am), I wanted to do everything in my power to add to the conversation so that we can all root our choices in self-love. I'm proud it has resulted in Holistic Narrative a year later.

09/20/2020

looks a little different today, but we were not put on this Earth to learn a finite amount of things and then die.⁠ 🙅‍♀️⁠
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What are you going to do to incorporate continuing education in your life?⁠
⁠
What are you currently doing that is allowing you to ⁠
continually educate yourself? To continually learn from experiences beyond your own?⁠ ⁠
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Furthermore, this body liberation we are pursuing? It is intrinsically linked with racism. There is no body liberation without anti-racism.⁠ ⁠
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And as Monique Melton () mentioned yesterday, 2020 did not happen in a vacuum, "there are generations of crimes against humanity that we’re experiencing the impacts of today. And the global crisis of COVID-19 has magnified and exacerbated the disparities that exist in every system and structure in our county and globally. From mass incarceration, housing insecurity, wage gaps, inequitable education, food apartheid, medical racism and so much more."⁠
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While some are just wishing 2020 to be over, it's naive to think things will change as the clock strikes midnight and 2021 is upon us. ⁠
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So for continuing education, I have done three things this week:⁠
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➤ Began The Missing Piece of Whole Body Healing training, taught by and , which focuses on body image.⁠
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➤ Registered for the Food + Wellness Equity Digital Summit, hosted by on October 15th, which is designed for content creators, health professionals and solo entrepreneurs who want to be a change agent for equity and anti-racism in the food and wellness industry.⁠
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➤ Joined the created by Monique Melton, anti-racism educator, author, international speaker and host of the Shine Brighter Together Podcast. The 21-day challenge officially starts on September 21st (so tomorrow!) and we will be focusing on doing the work to build a daily practice of anti-racism by pursuing Black liberation. The challenge is completely free and is designed in a way for you to take practical and sustainable anti-racism action every day. ⁠Will you join me in the challenge?⁠
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Black liberation is for everyone. Let's do this work together.

09/05/2020

𝗡𝗼, 𝗿𝗲𝗮𝗹𝗹𝘆, 𝗱𝗼 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗮𝗿𝗲?⁠
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These sound like a lot of my conversations these days as I do more research on the topics surrounding Holistic Narrative. 🤣 I'm sorry, friends.⁠
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PS: (Shhh, no judgment, I had to! 😬) If you are interested to learn more, listen to the newest The Holistic Narrative Podcast episode 𝘛𝘩𝘦 𝘚𝘤𝘪𝘦𝘯𝘤𝘦 𝘉𝘦𝘩𝘪𝘯𝘥 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘉𝘰𝘥𝘺 𝘐𝘮𝘢𝘨𝘦, where I am discussing these aspects, a study that asked women how many years they were willing to sacrifice for their ideal body and the factors that affect body image. Prefer to read? Check it out on the blog.

09/02/2020

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗯𝗼𝗱𝘆 𝗶𝗺𝗮𝗴𝗲?⁠
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According to the National Eating Disorder Association (NEDA), body image is “how you see yourself when you look in the mirror or when you picture yourself in your mind.” ⁠
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It can also shift on a day to day basis, hour to hour even. ⁠
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Think about how many times we feel great about ourselves until we step onto a scale. Or try pants that don’t fit the way we want to at a store. Or catch a glance in the mirror and are not okay with it. ⁠
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Did your body change in a matter of moments? No. But something upset you and therefore diminished how you were feeling that day. ⁠
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Who has had that happen to them? Probably most of us.⁠
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Read on the blog (or listen to the newest podcast!) about 𝘛𝘩𝘦 𝘚𝘤𝘪𝘦𝘯𝘤𝘦 𝘉𝘦𝘩𝘪𝘯𝘥 𝘞𝘩𝘢𝘵 𝘪𝘴 𝘉𝘰𝘥𝘺 𝘐𝘮𝘢𝘨𝘦, where I am discussing the different aspects of Body Image, the factors that affect body image and a study done on how many years of their lives women were willing to sacrifice for their ideal body.⁠
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And if you want to reflect on your own relationship with body image, take the quiz in my bio.

08/22/2020

The majority of us have not been at peace in our bodies since we were children.⁠
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And as I gear up to present a Body Image series, I wanted to set the baseline of the realities.⁠
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According to The Body Image Therapy Center:⁠
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- 42% of girls in grades 1 - 3 want to lose weight⁠
- 45% of boys and girls in grades 3 -6 want to be thinner⁠
- 51% of 9 and 10-year-old girls say they feel better about themselves when they are dieting⁠
- 81% of 10-year-olds are afraid of being fat⁠
- 89% of girls have dieted by the age 17⁠
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Re-read those facts. We have internalized society's message from so early on that some of us do not even remember what body freedom felt like. With the internalization, it can become a lifelong struggle, unless we dismantle it.

Holistic Narrative

11/22/2022

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11/12/2022

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