05/06/2014                                                                            
                                    
                                                                            
                                            It Works!’ first product is still its most popular: The Ultimate Body Applicator.  The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global. It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Chief Networking Officer) raving about a product that could deliver tightening, toning, and firming results in 45 minutes—an alternative to the growing trend for more drastic measures like cosmetic surgeries or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened.  Her girlfriend said that she wanted to try it, and they hung up.  It wasn't 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?' That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family."
Since then, the Ultimate Body Applicator has become a global phenomenon, and Pam Sowder now travels all over the world to meet with distributors, give hands-on training and support, and share the Ultimate Body Applicator.