Mission Produce

12/12/2025

Ripeness and smart merchandising play a pivotal role in Big Game avocado sales, and we’re helping retailers meet shopper expectations during the biggest demand moment of the year.

Director of Trade and Category Development, Jennifer Anazawa, shares with The Packer how retailers can take advantage of 50% of shoppers purchasing avocados within one day of the Big Game!

Read the full article here: https://www.thepacker.com/news/retail/winning-strategies-boost-big-game-sales

Marketing campaigns kick off the retail rush leading up to the Super Bowl with a strong drive from merchandising and more.

12/08/2025

🚚✨Spot something bright on the road? We’re bold, fresh, and proudly delivering The World’s Finest wherever we go.

From farm to distribution, our fleet keeps premium avocados and mangos moving across North America in style.

12/03/2025

📍The World’s Finest is at – stop by booth #448 to chat with our world-class team and spot our and in action!

12/02/2025

We’re thrilled to welcome Douglas M. Stone to our Board of Directors.

Douglas brings extensive agribusiness and supply chain leadership experience, with a proven track record of driving operational efficiency and strategic sourcing to support global growth. Having previously served as President of AgriBusiness at J.R. Simplot Company, he adds valuable industry expertise to Mission’s board.

Read the full announcement: https://bit.ly/4piu8X0

11/28/2025

🎁 ‘Tis the season for flavor, freshness, and a whole lot of green.

Last month, U.S. avocado volume was up 9% year over year*, and retail prices are nearly 20% lower than last season* — the perfect recipe for record demand and ripe opportunities.

“Avocados deliver all season long—from pre-game snacking to better-for-you meals in the new year,” -Galen Johnson, Mission Produce Senior Director of Sales.

📣 See what’s ahead for The World’s Finest Avocados™ — read the full press release here: https://bit.ly/4onxExT

*Circana, Total US MULO+, 4 weeks ending 11/3/2025 vs. same time year ago
*Circana, Total U.S. MULO+, one week ending 10/19/2025 vs. year ago

AVOCADOS TAKE CENTER STAGE THIS HOLIDAY SEASON WITH STRONG DEMAND AND VALUE PRICING - Mission Produce today announced holiday and winter avocado opportunities, supported by seasonal demand, promotable supply from Mexico, and favorable retail pricing.

11/27/2025

🦃 Happy Thanksgiving from Team Mission!🍂

Our corporate office kicked off the holiday with a Turkey Trot, bringing together teammates for fresh air, friendly competition, and a whole lot of festive spirit.

We're grateful for our partners, customers, growers, and every person who helps us deliver the World’s Finest Avocados and Mangos year-round.

11/25/2025

🍂 Life Hack: Reinvent Thanksgiving leftovers with avocados using these tasty dishes! 🍂

11/20/2025

Fun fact: Avocados are averaging 99 cents each, nearly 20% lower than last year, even as grocery prices rise 2.7% year over year.*

💚 Now THAT'S a reason to add more green to your shopping cart!

🍽️ Discover fresh, flavorful ways to bring more green to your Thanksgiving table in this month’s AvoIntel ™! https://bit.ly/43yOWAB

*Circana, Total U.S. MULO+, one week ending 10/19/2025 vs. year ago.

11/19/2025

Mangos are the moment—and we’re leading the way with ripeness, flavor, and packaging that sells.

11/19/2025

U.S. avocado sales hit a record 20M pounds during Thanksgiving week last year — up 4% YoY and 9% since 2021.* 🥑

Follow the link to learn how you can give your Thanksgiving an avocado upgrade! https://bit.ly/43yOWAB

* Circana, Total U.S., one week ending 12/1/2024 vs. one week ending 11/28/2021.

11/17/2025

Hello, New York! 🗽

We’re bringing The World’s Finest Avocados and Mangos to ! Stop by Booth #448 to connect with our world-class Sales team—ready to share insights and help you plan smarter avocado and mango programs.

11/14/2025

As the #1 exporter of avocados from Mexico, we’re packing more than a million pounds of avocados a day during peak season!

🔗 Check out what we’re sharing with The Packer here: https://www.thepacker.com/news/industry/mexican-avocados-sustaining-growth-through-innovation-education-year-round-supply

As U.S. demand for avocados continues to climb, leading suppliers from Mexico are responding with expanded marketing and strategies to ensure consistent supply and quality year-round.