08/28/2024
It’s important to be aware of how intense emotional contagion can reduce your faculty for reasoning and expose you to manipulation, Arthur C. Brooks writes: “My best defense—and yours—against falling prey to destructive groupthink is to understand it.” https://theatln.tc/yxKEJYUt
For decades, social scientists have studied “the mind” of crowds, and research generally describes group thinking as a source of positive wisdom. Recent work also identifies the process by which individuals, each with their own partial and imperfect information, can learn from one another and solve problems as “the wisdom of crowds.” As Brooks writes, these groups are “composed of separate individuals all thinking independently; they feel no sense of oneness, which is precisely why they are collectively wise.”
People can “catch” feelings by being in proximity to others who are experiencing intense emotions, Brooks continues: This “explains the sensation of being rapturously transported that people typically report when they participate in a mass exercise of praise and feel their inhibitions falling away.” But the emotional contagion of crowds isn’t always positive—negative emotions can be similarly contagious. “In our world today, people—myself included—have at times allowed ourselves to get swept up in collective emotions of hatred and anger,” Brooks writes. In part, modern technology has made it easier to drum up cyber mobs, and “online crowds can be as unthinking as in-person ones.”
Giving into groupthink and letting go can feel like a relief—at least in the short term. But before joining a group, whether at a rally or in a protest, it’s important to make sure “you will be participating with your eyes open,” Brooks continues. Asking yourself questions such as “Is the contagious emotion involved love or hate? Is that emotion one you want to ‘catch’?” might “prompt a reconsideration of how you want to participate in politics and public life.”
Read more: https://theatln.tc/yxKEJYUt
🎨: Jan Buchczik