First Endurance

08/25/2022

In this article, Dr. Luke Bucci and Jeff Feliciano dive into the research on during-exercise carbohydrates consumption for peak performance.

How Many Carbs Should Endurance Athletes Really Consume Per Hour? By Dr. Luke R. Bucci and Jeff Feliciano Aug 25, 2022 | 0 comments Rob Britton ticking off the miles at Unbound. Photo credit: Easton Cycling New Epiphanies Max Out Carb Intakes for Endurance Athletes Facebook Twitter LinkedIn 1 Like 1...

08/03/2022

Few individual cyclists have done as much to nurture the burgeoning North American gravel scene as Crusher in the Tushar founder Burke Swindlehurst. We caught up with him in Onion Creek, just outside of Moab, UT, to ask him about his transition from road to gravel and the appeal of riding outside of the box.

Few individual cyclists have done as much to nurture the burgeoning North American gravel scene as Crusher in the Tushar founder Burke Swindlehurst. We caugh...

02/04/2022

First Endurance and Best Buddies

Announcing a collaboration rooted in performance and inclusion.

We’ve never hidden the fact that our R&D involves working with athletes – pro and amateur alike – to dial formulas and discover new opportunities to support performance.

Our new partnership with Best Buddies Racing gives us access to top-level cyclists for those purposes, but we’re also proud of the partnership for reasons that are bigger than the bike.

Click through to learn more about our new alliance with Best Buddies Racing.

https://firstendurance.com/first-endurance-x-best-buddies-cycling/

01/28/2022

In preparation for compiling a HALO FAQ, we sent a list of common questions and comments to Dr. Bucci, including what HALO is, what it does, and why it’s special enough to patent.

In his preliminary responses, Dr. Bucci also addresses some common misconceptions about curcuminoids and human biology, and he explains why First Endurance hasn’t jumped on the CBD bandwagon.

https://firstendurance.com/halo-faq

It’s that time of year again. After all the traveling, gathering, and celebrating of the holiday season means with Holiday Cheer comes post-Holiday Fear of illness

01/21/2022

We had a chance to chat with the inimitable Phil Gaimon while he was passing through Park City, UT. Though we spent hours talking and riding with him, we started our conversation by simply asking him why he rides. Here’s his response.

https://www.youtube.com/watch?v=4bJUCcwOcgc

We had a chance to chat with the inimitable Phil Gaimon while he was passing through Park City, UT. Though we spent hours talking and riding with him, we sta...

01/21/2022

Illness is a fact of life in winter, but scientific research provides tools to help avoid it – or at least limit risk. Dr. Bucci waded through the research literature, compiling a list of steps you can take to help mitigate risk of illness during this high-risk time of year.

https://firstendurance.com/cold-flu-season-tips-for-endurance-athletes/

It’s that time of year again. After all the traveling, gathering, and celebrating of the holiday season means with Holiday Cheer comes post-Holiday Fear of illness

01/19/2022

For this installment of our Q&A, we got Gavin Mannion on the hook. Given his answers, we could have titled it “The Entirely Bearable Lightness of Cycling.”

Gavin loves the bike – so much so that his only non-cycling job was bagging groceries. (He quit at 15 because he was already cashing in on Cat 3 primes.)

Visit the link to discover a story about a boy and his bike.

https://firstendurance.com/athlete/gavin-mannion/

01/13/2022

Ben King is one of the biggest names in US cycling over the past decade and one of only 10 US cyclists to have won a stage in La Vuelta. Find out a bit more about him in our Q&A, including his favorite post-ride shake (hint: it starts with Ultragen Vanilla).

https://firstendurance.com/athlete/ben-king/

Stage Hunter

01/12/2022

Human Powered Health’s Olivia Ray is one of cycling’s most exciting rising stars. She’s also the latest cyclist to discuss her offseason approach with us. Our conversation touched on targeted training, nutrition, and making the transition to WorldTour racing.

https://firstendurance.com/targeted-training-and-transitioning-to-worldtour-racing

A candid take on offseason training, daily nutrition, and developing as a neo pro. Two things are obvious about Human Powered Health’s Olivia Ray.

01/06/2022

A new batch of OptygenHP is coming off the line. If you're starting the new year off with big goals, add OptygenHP to your program to increase your VO2max, improve your ability to adapt to high levels of physical stress, and reduce lactic acid.

https://firstendurance.com/nutrition/optygenhp/

12/30/2021

"It’s easy to dismiss most supplements as marginally effective at best. But OptygenHP from First Endurance really has an impressive impact on endurance and performance for top athletes. Adaptogens help the body adapt to stress hormones like cortisol for better recovery, while each serving provides 1,500mg of Beta-Alanine, which boosts exercise capacity. The result is a supplement that boosts ATP production for more energy, while increasing both VO2 max and time to exhaustion. For athletes at the top of their form, this can be a real differentiator. And trust us when we say the results are real and noticeable." - Peloton Magazine

https://pelotonmagazine.com/gear/first-endurance-optygenhp-gear-of-the-day/

It’s easy to dismiss most supplements as marginally effective at best. But OptygenHP from First Endurance really has an impressive impact on endurance and performance for top athletes. Adaptogens help the body adapt to stress hormones like cortisol for better recovery, while each serving provides ...

12/28/2021

While a lot of us are struggling to get our pants buttoned up after the holidays, Dr. Matt Hanson is coming through with his thoughts on how to set up your off season training.

A well structured program with regular communication with your coach can lead to some massive off season gains that will pay dividends in the race season.

https://firstendurance.com/the-performance-benefits-of-structured-off-season-training/

A structured offseason program with a coach can pay big dividends come race season.

12/19/2021

Less than 24 hours left to enter our contest!

This year we are awarding more winners, but so far, we have fewer entries, so make sure to get your entry in today. The winner will receive $500 in credit to the First Endurance online store.

We will pick our four favorite Pain Cave setups who will all win $200 in First Endurance credit. Then, you will all vote on the Grand Prize winning setup who will get $500 in First Endurance credit.

Photo: One of last year’s winners, .m.t

Rules:
Post a photo of your indoor training setup on Instagram
Tag
Use hashtag
Follow
Entry deadline: December 19th at 11:59 pm PST
Winners must have a US shipping address

12/16/2021

Last year, .brian came in with one of the most creative Pain Caves we've seen. How does yours stack up? Show us a pick of your setup for our Ultimate Pain Cave.

We will pick our four favorite Pain Cave setups who will all win $200 in First Endurance credit. Then, you will all vote on the Grand Prize winning setup who will get $500 in First Endurance credit.

Rules:
Post a photo of your indoor training setup on Instagram
Tag
Use hashtag
Follow
Entry deadline: December 19th at 11:59 pm PST
Winners must have a US shipping address

12/14/2021

Have you entered our Ultimate Pain Cave contest yet? Show us your indoor training setup for a chance to win $500 in credit to the First Endurance online store.

We will pick our four favorite Pain Cave setups who will all win $200 in First Endurance credit. Then, you will all vote on the Grand Prize winning setup who will get $500 in First Endurance credit.

Photo: One of last year’s winners,

Rules:
Post a photo of your indoor training setup on Instagram
Tag
Use hashtag
Follow
Entry deadline: December 19th at 11:59 pm PST
Winners must have a US shipping address

12/09/2021

It’s that time of year again to show off your Ultimate Pain Cave! With winter rolling in, show us a photo of your indoor training setup for a chance to win up to $500 in First Endurance credit.

We will pick our four favorite Pain Cave setups who will all win $200 in First Endurance credit. Then, you will all vote on the Grand Prize winning setup who will get $500 in First Endurance credit.

Rules:
Post a photo of your indoor training setup on Instagram
Tag
Use hashtag
Follow
Entry deadline: December 19th at 11:59 pm PST
Winners must have a US shipping address

12/07/2021

Whether it’s during cold and flu season or the middle of summer, nothing derails performance like an illness, and the nature of the training and recovery cycle means that we’re most vulnerable to getting sick when we’re most invested in getting stronger.

In this article, Jeff Rocco, MD, examines the latest research to demonstrate how the Wellmune® beta glucan in MultiV-PRO helps support your immune system and reduce downtime.

https://firstendurance.com/beta-glucan-multiv-pro-immune-system-support-for-endurance-athletes/

The latest research on how MultiV-PRO with Wellmune® beta glucan reduces time and performance losses to illness.

11/23/2021

OUR BIGGEST SALE OF THE YEAR STARTS AT MIDNIGHT

These special offers are only available to our 'Reward' members. If you're not signed up already, make sure to sign up today!

Sale ends 11/29/21.

https://firstendurance.com/black-friday/

The Black Friday Clock Is Ticking Day(s) : Hour(s) : Minute(s) : Second(s) That’s right, our biggest sale of the year starts on November 24th. This exclusive offer is only available to Rewards & Pro Deal Members.   11/24/21 – 11/29/21 EFS-PRO Jugs   Liquid Shot Trays   Ultragen   MultiV   E...