Primal Rose Fitness

Primal Rose Fitness Locally owned & operated fitness center in Payette, Idaho helping you be the best YOU. Free Visitor Pass!

Low sign up fee, 24/7 member access, luxury Infrared Red Light Sauna, Nordic Wave Vertical Cold Plunge, Level 4 10 min Stand Up Tanning Booth. Infrared Red Light Sauna, Stand-Up 10 minute Tanning Bed, Cold Plunge, Strongman equipment, turf

💝 Sending lots of love to all of the amazing Mothers out there! Don’t forget to take some time for you.
05/10/2026

💝 Sending lots of love to all of the amazing Mothers out there! Don’t forget to take some time for you.

05/08/2026

Huge shoutout to our April attendance leaders at Primal Rose Fitness! 👏🔥

🏆 Most Improved Visits Winner:
Jaime Escobedo — winner of a FREE Primal Rose Fitness duffel bag! 🎉

Most April Visits:
🥇 Joey Almeida — 27/30 days
🥈 John Kisiel — 24/30 days
🥉 Jaime Escobedo & Ismael Duarte — 23/30 days
4️⃣Emanuel Saldivar, Fred Ramirez, Mario Ruiz, Yesenia Saldivar — 22/30 days
5️⃣Cody Vance, Abraham Rodriguez, Denia Lucas, Matt Wilbanks — 21/30 days

Keep showing up, putting in the work, and building healthy habits! We love seeing the dedication

Sorry if there was any confusion — our Fruitland location IS OPEN! 🙌We purchased the previous gym and it’s up and runnin...
04/29/2026

Sorry if there was any confusion — our Fruitland location IS OPEN! 🙌

We purchased the previous gym and it’s up and running. We’ve also placed a BIG order for upgrades 💲💲 including new equipment, flooring, turf, stair masters, and more!

We are NOT removing existing equipment (except residential flat benches), which will be replaced with a brand new Olympic bench press. We will be adding more additions as we are able to in the future.

🚨 Coming Soon to Fruitland🚨
Recovery room - add on amenity (already available in Payette along with tanning)
• Clearlight Full-spectrum infrared + red light sauna
• Lay down Chilly Goat (Michael Phelps) cold plunge

Memberships are available now, pick your club location:
https://primalrosefit.com/

📍 1380 N Whitley Dr, Fruitland
(In between AutoZone and the Fruitland car lot)

Note: Interclub access is not available yet while we complete our gym software merge, but the goal is to allow FREE access to both locations for all members soon at no extra cost.

04/27/2026

Primal Rose Fitness
Your Beginning Starts Here
📍 1380 N Whitley Dr. Fruitland, Idaho
📍 540 S 16th St Unit 117 Payette, Idaho

🔗 https://primalrosefit.com/

I almost didn’t post this, but I feel like this needs to be addressed. We walked into our Payette location this morning ...
04/26/2026

I almost didn’t post this, but I feel like this needs to be addressed. We walked into our Payette location this morning and my oldest daughter found two of the three cleaning stations in disarray. It was very disheartening for the kids to see this. Freshly tri-folded towels unfolded and thrown back into the cleaning carts. As a family owned business, we spend hours every single day washing and carefully folding towels to keep the gym clean and welcoming for our members. Seeing that undone was honestly frustrating, and our son had to stop and refold every single one.

On top of this, while we reviewed camera footage we saw another parent bring their young child to the gym later that day. That child was using a lot of the gym equipment and was handling dumbbells weights while laying on a bench. God forbid if that child dropped those weights on themselves - there is just too much risk of injury as everything is weighted and heavy in the facility.

We love kids! We have three of our own, but this is exactly why we have a strict no children policy in the gym. 13 year olds and above are able to get gym memberships but have to come with a parent until they turn 15. It’s not just about messes, it is also about safety. A gym is not a place for playing, and there is equipment everywhere that can seriously hurt a child. It’s also not realistic for a parent to watch their child’s every move while working out. And on top of that, there are real liability concerns if a child gets hurt, especially if they were brought in WITHOUT our knowledge or permission.

For the safety of everyone and to protect our space, this policy will be enforced, absolutely NO children in the gym, unless they’re at least 13 years old and have a gym membership.

We appreciate those of you who respect the space, the rules, and the effort that goes into keeping this gym running for our community.

Sincerely,
The Rose Family

04/19/2026

Primal Rose Fitness was proud to support Payette High School Baseball at the Harmon Killebrew Dinner ⚾️

We were excited to sponsor a table, donate a full year gym membership + swag, and go all in on auction 💲💲items for such a great cause.

Wishing Coach Bratcher and the team the best of luck this season and all those to come!

Primal Rose Fitness Members 📣 Coach Matt is going to work on presses with the log and axle bar. Come join us this Sunday...
04/16/2026

Primal Rose Fitness Members 📣

Coach Matt is going to work on presses with the log and axle bar.

Come join us this Sunday at our Fruitland Location
📆 4/19/26
⏰ 1:00PM
📍 1380 N Whitley Dr. Fruitland, ID.

Thank you so much for the 4 new ⭐️⭐️⭐️⭐️⭐️ Google Reviews! So many people have found Primal Rose Fitness based on all th...
04/10/2026

Thank you so much for the 4 new ⭐️⭐️⭐️⭐️⭐️ Google Reviews!

So many people have found Primal Rose Fitness based on all the amazing reviews we have received. If you haven’t done so, we’d so appreciate a Google review from you if you have used our fitness centers. 🙏 This is the perfect 🆓 way to support small, local owned businesses.

Primal Rose Fitness
540 S 16th St Unit 117 Payette, Idaho
🆕 2nd location at 1380 N Whitley Dr. Fruitland, Idaho
208.812.4028
https://primalrosefit.com/

04/09/2026

RERACK YOUR WEIGHTS!!! Some members cannot unload the heavy weights that others left on, therefore not allowing them to use the equipment. Unacceptable. You are able to put the weights on, so take them off, and wipe down your equipment when finished…

04/08/2026

March Member Shoutout

Huge congrats to our top check-ins for March! Your consistency and showing up for yourselves is what it’s all about. Way to set an example for others!

🥇 Joey Almeida – 29 visits
🥈 Joyce Barton – 28 visits
🥉 Yesenia Saldivar – 27 visits
4️⃣ Mike Saldivar & Otilia Rose – 24 visits
5️⃣ Jim Way Jr. & Fred Ramirez – 23 visits

🏆 Joey takes the win and a FREE FitAid!

Keep it up for April, everyone!

04/06/2026

Strongman training at Primal Rose Fitness in Payette, Idaho on 4/4/26 focused on Zercher squats. Everyone showed up, pushed hard, and tested their limits. We started with lighter weight and kept building up until nobody had anything left in the tank.

We pulled the bar from the floor (or deadlifted), transitioned it into the Zercher hold, and went straight into squats. Not easy, but that’s the point. Girls ended at 235 lbs and Boys ended at 355 lbs 🙌🏼

Started light, stayed tight, and pushed our limits. Strongman days hit different at Primal Rose Fitness 👊 way to go crew!!

Address

540 S 16th Street Unit 117
Payette, ID
83661

Website

https://bckd.co/aSY8UNB

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