The Eye Place

06/18/2025

06/18/2025

Carrying the largest selection of infant and toddler eyewear on the North Shore! Tomato and Flex Frames offer the perfect solution to your child's eyewear needs!

05/22/2025

Sharing a review posted on my web page and Yelp from my long time customer, Brian:

If you are serious about your vision, go to The Eye Place. I am an airline pilot, a hunter, a shooter, a boater and a fisherman. Vision is critical in all of these activities. I have been a patient/customer of Shellee Rubin for over 25 years. Her customer service is EXCEPTIONAL! She has opened her business on days off and has stayed late to accommodate my schedule. Her recommendations on frames that are both stylish and fit my face are always “spot on.” If you need progressive lenses, you have to ask her about lenses by Shamir Optical! These lenses have the most subtle prescription gradient over the surface of the lens. They are OUTSTANDING! The transition from near to far vision is effortless – it is like being a teenager again with 20:12 vision. I am not exaggerating when I say, “If your livelihood or your life depends on your vision, come see Shellee at The Eye Place.”

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04/16/2025

THE EYE PLACE, 474 LOWELL ST, PEABODY (978)535-3644. Coming up on 19 years since I've opened my shop, with nearly 38 years experience in the optical industry. The most diverse collection of eyewear on the North Shore, with frames for infants through adults ~~~ petite to wide fit. I only sell premium lenses, but at affordable prices! Special discounts for hospital workers, teachers, police, fire and EMT!

10/10/2024

As the owner / optician, I am here to provide 1:1 personalized service in selecting the perfect eyewear for you needs, AND save you money!

08/17/2024

How Vision Care Plans really work...and why I choose not to accept them for eyeglass purchases:

12/05/2023

Details of VSP lawsuit:

10/10/2023

Lawsuit filed against VSP. A better look at why I choose not to accept vision care plans (VSP, Eyemed, DAvis Vision, etc.). These plans are detrimental to the industry, especially small business owners.
https://glance.eyesoneyecare.com/stories/2023-10-05/lawsuit-filed-against-vsp-alleging-optometric-market-power-abuse/?utm_medium=email&_hsmi=277124084&utm_content=277124084&_hsenc=p2ANqtz--4gqHJpOPfChQ2ENyq8XvpE0qRI4YQmK_I6tw-GlriRIqkwqjcB5yMDKfGuUZTW-X7fYhja4Po1n_px4VdxZZ6cy0pAlf_QUC88LG9y0fCBJTEGyM&utm_source=hs_email&utm_campaign=[glance-marketing]%20weekly%20optometry%20newsletter&fbclid=IwAR2dZsu2twTCopNzuFouj845GFvAz2N2xFRp3rZecZcMTfJV1AnHMjCStRA

San Diego-based Total Vision is suing VSP for engaging in unfair competition, attempted monopolization, and coercive practices.

08/19/2023

Blue light lens update:
https://www.nbcnews.com/health/health-news/blue-light-blocking-glasses-dont-protect-eyes-improve-sleep-study-find-rcna100283?cid=sm_npd_nn_fb_ma&utm_campaign=trueanthem&utm_medium=social&utm_source=facebook&fbclid=IwAR034EAWOxi_OrGQyd8LdFk25cUbfOCpznoGA3ABqR8-fQ5pm88KR8iCiyE&_branch_match_id=1221326012657240365&_branch_referrer=H4sIAAAAAAAAA8soKSkottLXz0tKzkstL9ZLLCjQy8nMy9a3MCjLDcjw8s5xTrJPS0rOyUyx9Sx3DDIwNnF1DPevyIz3L3IPrEyx8ElxyzYyTQ5NSvN3LqjKy3d3NHZ0Kgyy0E0LNC3ItbDwDrLIdM6sdAUAI2nUU2kAAAA%3D

Sellers claim the glasses can improve sleep and protect against eyestrain. Research says they don’t.

05/03/2023

More about eyewear supplements

People tend to think of the vision plans offered by employers as being like any other health insurance.

02/04/2023

https://thehill.com/opinion/finance/3264341-congress-steps-up-to-address-potential-abuses-in-vision-and-dental-care/

Over the past two years, the economic pain caused by the coronavirus pandemic has spread throughout the health care sector, from major hospitals to family-run optometry practices. The glaring excep…