The Eye Place

10/24/2025

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10/24/2025

MADE IN THE USA!! My customers deserve the best! Thankful to have Ocean State Optical as my lab! They provide my patients with premium lenses and coatings, produced here, in the USA -- that outperform those sold online, in wholesale clubs, or at the big box stores.

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09/02/2025

When you're little one gets hold of your glasses --- I'm here to help!!!
Special thanks to my daughter, Jillian, and my grandson, Julian for the demonstration!

08/19/2025

WHY COME TO ME FOR YOUR EYEWEAR NEEDS?
- I'm an experienced optician, 38 years
- I care more about helping you than "making the sale"
- I'm a great troubleshooter and do repairs so you don't have to buy a whole new pair of glasses
- I have an on site lab so I can replace lenses in your existing frames without taking them from you
- I work best by appointment, which will give you one on one time ~~~ no lines, no waiting
- Do I carry all the high end brand name frame? No, I don't...I choose to stock a diverse inventory supplied by small, independent vendors. If you really love your big brand name, boutique frames...bring them to me...I'll put lenses in them, and likely save you a nice sum of money
- I carry eyeglass sizes infants through adults as well as petite and XL fit
- Do I accept vision care plans (Eyemed, VSP, etc. for example)? No I don't ~~~ best to refer to my website graphic for a better understanding. These plans are the reason for the collapse of independent optical shops. The plans are OWNED by the same companies that own Lenscrafters, Pearle Vision, Target,
Vision Works, Four Eyes, etc. and are highly (unregulated) vertically integrated, money making machines
- When you call or email, I answer...and you only get me
- Supporting local, small businesses, supports the community
- Drop me an email or call ~~~ I'd love to hear from you :)
Shellee

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06/18/2025

06/18/2025

Carrying the largest selection of infant and toddler eyewear on the North Shore! Tomato and Flex Frames offer the perfect solution to your child's eyewear needs!

05/22/2025

Sharing a review posted on my web page and Yelp from my long time customer, Brian:

If you are serious about your vision, go to The Eye Place. I am an airline pilot, a hunter, a shooter, a boater and a fisherman. Vision is critical in all of these activities. I have been a patient/customer of Shellee Rubin for over 25 years. Her customer service is EXCEPTIONAL! She has opened her business on days off and has stayed late to accommodate my schedule. Her recommendations on frames that are both stylish and fit my face are always “spot on.” If you need progressive lenses, you have to ask her about lenses by Shamir Optical! These lenses have the most subtle prescription gradient over the surface of the lens. They are OUTSTANDING! The transition from near to far vision is effortless – it is like being a teenager again with 20:12 vision. I am not exaggerating when I say, “If your livelihood or your life depends on your vision, come see Shellee at The Eye Place.”

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04/16/2025

THE EYE PLACE, 474 LOWELL ST, PEABODY (978)535-3644. Coming up on 19 years since I've opened my shop, with nearly 38 years experience in the optical industry. The most diverse collection of eyewear on the North Shore, with frames for infants through adults ~~~ petite to wide fit. I only sell premium lenses, but at affordable prices! Special discounts for hospital workers, teachers, police, fire and EMT!

10/10/2024

As the owner / optician, I am here to provide 1:1 personalized service in selecting the perfect eyewear for you needs, AND save you money!

08/17/2024

How Vision Care Plans really work...and why I choose not to accept them for eyeglass purchases:

12/05/2023

Details of VSP lawsuit:

10/10/2023

Lawsuit filed against VSP. A better look at why I choose not to accept vision care plans (VSP, Eyemed, DAvis Vision, etc.). These plans are detrimental to the industry, especially small business owners.
https://glance.eyesoneyecare.com/stories/2023-10-05/lawsuit-filed-against-vsp-alleging-optometric-market-power-abuse/?utm_medium=email&_hsmi=277124084&utm_content=277124084&_hsenc=p2ANqtz--4gqHJpOPfChQ2ENyq8XvpE0qRI4YQmK_I6tw-GlriRIqkwqjcB5yMDKfGuUZTW-X7fYhja4Po1n_px4VdxZZ6cy0pAlf_QUC88LG9y0fCBJTEGyM&utm_source=hs_email&utm_campaign=[glance-marketing]%20weekly%20optometry%20newsletter&fbclid=IwAR2dZsu2twTCopNzuFouj845GFvAz2N2xFRp3rZecZcMTfJV1AnHMjCStRA

San Diego-based Total Vision is suing VSP for engaging in unfair competition, attempted monopolization, and coercive practices.