Windsor Eyes

Windsor Eyes Designing and distributing artistic eyewear since 1970. We manufacture brand name fashion eyewear, as well as our propriety collections. www.windsoreyes.com

Available at optical shops everywhere.

Mita Sustainable Eyewear. Part Recycled water bottle, part recycled titanium and aluminum, part plant material for lense...
01/27/2026

Mita Sustainable Eyewear. Part Recycled water bottle, part recycled titanium and aluminum, part plant material for lenses - that's how you sustain.

At a time where branded eyewear is over-designed, Pier Martino is still true to it's statement of elegance and understat...
01/20/2026

At a time where branded eyewear is over-designed, Pier Martino is still true to it's statement of elegance and understatement. There is nothing that is not needed when you have Italian designs, handmade crafting, and simplicity.

Eyewear Isn’t a Trend Business. It’s a Repetition Business.For an industry that’s spoken about in the language of fashio...
01/12/2026

Eyewear Isn’t a Trend Business. It’s a Repetition Business.

For an industry that’s spoken about in the language of fashion, eyewear behaves very differently in the real world. New shapes arrive, colors cycle, materials get renamed, and every season there’s something that’s supposed to feel “next.” But when you stand on the retail side long enough - seeing what actually leaves the board, gets reordered, and quietly pays the bill - you start to notice a disconnect. The frames that move consistently are rarely the ones people are writing about and talking about. They’re the ones people recognize. The ones they see themselves in every day. The ones that are familiar, not novelty.
Eyewear lives beyond fashion. It’s worn on the face, every day, often for years. It has to feel right quickly without friction or second-guessing. At the dispensing table, decisions happen due to subtle pressures: time, budget, self-image, function. In that environment, repetition matters. Shapes that have worked before feel safer. Price points that made sense in the past make sense again. The customer may not say it directly, but familiarity makes it easier to say yes.
This is why scale in eyewear doesn’t come from chasing what’s new. It comes from repeating what’s proven. Not identically, and not forever—but deliberately. Minor changes around a stable core outperform constant reinvention. A shape that sold last year is more likely to sell again than a bold new idea that needs a story and explanation. When repetition is done well, it doesn’t feel stale. It feels dependable. And dependability is underrated in an industry that leans into excitement rather than sales performance.
Repetition can be invisible from the outside. A board can look fresh while holding steady. A collection can feel new while selling familiar. That’s not accidental - it’s the result of understanding how customers actually buy. Most optical success is built quietly: the same customer profile returning, the same fits working, the same styles reordered without discussion. These are not the moments that get written up, but they’re the ones that compound over time. And they are the ones that keep your business sustainable and provide the stability for growth.
When people talk about disruption in eyewear, they often mean aesthetics. But the real differentiator is consistent operations - knowing what will sell tomorrow because it sold yesterday and resisting the urge to confuse novelty with success. Eyewear isn’t immune to trends, but it isn’t driven by them either. At its core, it’s a repetition business. And the brands, buyers, and operators who understand that tend to grow more quietly, more predictably, and for much longer than the ones always chasing the next thing.

MITA Sustainable Eyewear is pioneering the use of sustainable materials in optical and sunwear. Using recycled water bot...
01/12/2026

MITA Sustainable Eyewear is pioneering the use of sustainable materials in optical and sunwear. Using recycled water bottles, recycled aluminum, and plant-based renewable cotton and wood pulp. Italian Designs for a diverse audience of men and women from Windsor Eyes.

An Elegant look for New Years Eve and Beyond. Pier Martino, Italian Designer Eyewear handmade in Italy.
12/31/2025

An Elegant look for New Years Eve and Beyond. Pier Martino, Italian Designer Eyewear handmade in Italy.

Pier Martino Luxury Eyewear. Handmade in Italy. A piece of Art you build a wardrobe around. Available from Windsor Eyes.
12/22/2025

Pier Martino Luxury Eyewear. Handmade in Italy. A piece of Art you build a wardrobe around. Available from Windsor Eyes.

Grab the Windsor wreath and have great holiday joy to end the year and crown yourselves with it for a awesome 2026!
12/19/2025

Grab the Windsor wreath and have great holiday joy to end the year and crown yourselves with it for a awesome 2026!

Happy Hanukah to those who celebrate and to those that love a celebration. Have a joyous holiday.
12/17/2025

Happy Hanukah to those who celebrate and to those that love a celebration. Have a joyous holiday.

Have an explosive Thanksgiving.
11/26/2025

Have an explosive Thanksgiving.

Honoring Jay Kitnick, founder and president of Windsor Optical, now Windsor Eyes. In 1971 Jay started Windsor. At that t...
09/17/2025

Honoring Jay Kitnick, founder and president of Windsor Optical, now Windsor Eyes. In 1971 Jay started Windsor. At that time, the optical industry in the US was a wide open playing field and Jay rounded the country. The industry was small, independent, and family-run. Ennio, sitting to his right at a beach house in NJ, was Windsor's first supplier. But like many back then, he was more than a manufacturer in northern Italy, to our family he was a good friend, and his family was our family. Ennio can still be found hiking in the Dolomites every week. Nineteen years ago today, Sept. 17, Jay died. Coincidental that Vision Expo West was happening at this time too. Since then, my brother Ken has led Windsor upholding the familial feel and love that Jay had for this industry. Kudos to that. Maybe he'll run into some from that era at this week's VEW. I'm happy to be a part and be able to share.

Eco-Fashion from Mita Sustainable Eyewear. Made from RPET recycled water bottles and bio-based lenses. Use Less. ...
08/22/2025

Eco-Fashion from Mita Sustainable Eyewear. Made from RPET recycled water bottles and bio-based lenses. Use Less.

Recycled sunglasses from MITA sustainable eyewear. These suns are made from 100% recycled water bottles, are lightweight...
08/20/2025

Recycled sunglasses from MITA sustainable eyewear. These suns are made from 100% recycled water bottles, are lightweight, have bio-based lenses that use less plastic, and contribute to sustainability efforts around the globe. See Windsor Eyes for more from MITA.

Address

7100 Airport Highway
Pennsauken, NJ
08109

Opening Hours

Monday 8am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 6pm
Thursday 9am - 5pm
Friday 9am - 6pm

Telephone

+18566626006

Website

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