04/09/2026
In Gottman’s research, relationships are strengthened through what he calls “bids for connection.” A bid is any small attempt to reach for attention, affection, or emotional engagement from a partner.
Examples might include:
• sharing something interesting from your day
• asking a simple question
• making a joke
• expressing a small frustration
• asking for help with something
These moments may seem small, but they play a powerful role in maintaining connection.
When partners turn toward these bids by responding with interest or engagement, it builds emotional trust over time. When bids are consistently ignored or dismissed, partners may begin to feel unseen or disconnected.
Healthy relationships are often built through these small, everyday moments of responsiveness and attention.