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Wednesday 11am - 7pm Thursday 11am - 7pm Friday 11am - 7pm Saturday 11am - 7pm Sunday 11am - 7pm

http://www.TwoHeartsBodywork.com/

Two Hearts Bodywork, 424 Petoskey Street, Petoskey, MI (2026)

01/31/2026

If salt stones intrigue you but you want less guesswork and more confidence, our Himalayan Salt Stone Massage Course walks you through exactly how we use them in practice. Many of the techniques taught apply to hot stone massage as a whole, not just salt stones. Comment SALT and we’ll send it your way.

01/31/2026

Listen, gluteal clefts are funny and they should remain completely covered! There are modest ways to drape the glutes so that you can apply stone techniques to the glutes without leaving your clients exposed.

This is a snippet from our Himalayan Salt Stone Mini Course! This technique course has been available inside our massage membership (Two Hearts Bodywork Collective), however we are now offering it as a one-time purchase course as well. This is a great course for anyone who is curious about salt stones, but also anyone who loves working with regular hot (basalt) stones and just wants some more technique ideas.

This course is 1.5 hours worth of content on hot stone techniques for the whole body + Himalayan salt stone care. Comment "SALT" if you are interested in accessing this course today for only $37! BONUS: One month free inside the THB Collective to explore all of our member content.

01/31/2026

As massage therapists, prioritizing our own self-care is essential to being great at what we do. That means weekly trips to the massage studio, even with a 4-year-old and a 2-month-old in tow! It's all about nurturing ourselves so we can better nurture our clients 🫶🏼

Comment below and tell us how you prioritize your own bodywork as a massage therapist 👇🏼

01/30/2026

We’ll be honest.

We are not the most naturally gifted massage therapists in the world. We didn’t start with confidence, a big audience, or a clear plan.

When we first started our practice, we massively undercharged. We overworked ourselves taking any client who would have us because we were so broke we needed to make ends meet and we needed clients FAST. We burned out. We questioned whether this career could actually last.

& for a long time, we thought the problem was us. But what we eventually realized is that being good at bodywork doesn’t automatically mean you’re supported by a sustainable business.

So we stopped trying to “just work harder” and started learning things most massage therapists were never taught.

We learned how to book consistently without relying on last-minute cancellations filling themselves. We learned how to run ads that convert. We created a membership problem for sustainability. We learned how to price in a way that supports our nervous systems, not just our clients. We learned how to content market honestly, without gimmicks or pretending to be someone we’re not. We learned the mindset shifts that stop you from shrinking, apologizing, or second-guessing every decision. AND we built online income so massage wasn’t our only source of money.

None of this happened because we were “special.” It happened because we learned systems and stopped expecting skill alone to carry the weight of a business.

Everything we learned (and wish we’d known sooner) is what we teach inside the Bodywork Business Blueprint.

If you’re great at your work but tired of guessing, hustling, or hoping things magically improve, there is another way.

Comment BLUEPRINT and we’ll send you the details 🤍

01/29/2026

Like anything in life, you budget for the things you truly value. Massage therapy is an extremely valuable service for pain relief, mental health boosts, nervous system regulation, and more. Is that something you value? Or is that something your ideal client values?

Additionally, massage therapists are athletes. We require strength, flexibility, endurance not just in our physical body to perform the work we do, but in our mind! Running & managing a massage practice is hard, rewarding work 🫶🏼

If you purchase a $7 coffee everyday for 31 days that’s $217 of coffee each month. You could easily get a 90 minute - 2 hour massage each month for that. Many people buy $7 coffees every single morning! Holistic services are worth the rate and worth the budgeting. This includes your facials, your energy work, and more. Time spent regulating your nervous system, tuning inwards, relieving pain and indulging in you is always time well spent 👏🏼

To all our fellow massage therapists and bodyworkers following us here: Charge what you need to survive & thrive. Your ideal client loves you, respects you, pays your rate.

Quality work, higher rates > lots of clients with little reward and increase risk of burnout

01/28/2026

If you’ve been putting real effort into your content and it still feels like your content isn’t translating into bookings…

You’re not doing it wrong!! The landscape has changed.

For a long time, social media rewarded information. Tips. How-tos. Educational posts that taught people something new.

But now People can get information in seconds. Google. ChatGPT. AI summaries.

What they can’t outsource is you💕

Your perspective.
Your way of seeing bodies.
How you think about care.
The nuance, opinions, and lived experience behind your work.

That’s why we’re seeing such a strong shift toward what’s often called “edutainment.” Think education delivered through personality, perspective, and human insight.

Not performing or dumbing things down.
Not turning your practice into a personality brand. But letting people learn through how you think, not just what you know.

When content blends education, entertainment & your real perspective it stops feeling like marketing and starts feeling like connection. Which is what we want!

That’s the kind of content that gets people curious. That builds trust before they ever book. That makes someone think, “This feels like my therapist.”

This carousel shows you what to stop posting and what to try instead.

Pick one idea and post it this week. Let yourself be seen thinking out loud. Make changes to it and use it as a creative template for your voice.

& if you want help making this shift feel easier and more natural, comment “content” and we’ll send you the resource that sparked all of this.

🫶🏼

01/26/2026

Tip culture in the U.S. wasn’t created to reward great service.

It expanded after slavery, when Black workers were pushed into service roles and employers avoided paying real wages by shifting the responsibility onto customers. Tips weren’t a bonus, they replaced wages.

That history still shows up today. Tip culture normalizes underpaying care workers, creates income instability, shifts responsibility from businesses to clients and reinforces power imbalances.

Massage therapists didn’t create this system, but many of us are still operating inside it.

As self-employed therapists, we have a choice!!

Instead of pricing low and hoping tips make up the difference, we price our sessions at exactly what we need to sustain our lives and our business. No guessing. No pressure.

We tell our clients:
“You don’t tip your chiropractor or your PT. You don’t need to tip me either. It’s never expected.”

Most clients feel relieved.

About 95% of our clients don’t tip and appreciate the clarity. A small percentage still insist as tip culture runs deep. If they insist, we accept and remind them it’s never necessary next time.

We’ve also learned gratitude doesn’t have to mean more money.
Rebooking. Referrals. Reviews. Thoughtful gestures.

Massage therapy is skilled, licensed care. It deserves clear pricing, not reliance on gratuity.

01/26/2026

A lot of massage therapists are (rightfully) moving away from the idea that deeper/firmer is always better. Which is important because firm pressure is NOT the answer for everyone.

But here’s the part that often gets missed👇🏼

For some people, firm pressure genuinely does feel relieving. Not because tissue is being “broken up,” but because of how the nervous system processes pain.

There’s a mechanism called DNIC (Diffuse Noxious Inhibitory Control) where a strong, non-threatening sensation can cause the brain to turn down other pain signals in the body. In simple terms, pain can temporarily quiet pain.

Physiologically, this happens when strong pressure activates pain-sensing nerve fibers (A-delta and C fibers) that send signals up the spinal cord to the brain. When the brain decides that the input is intense but not dangerous, it can activate descending pain-inhibitory pathways that travel back down the spinal cord.

These descending pathways release natural pain-calming chemicals like endorphins, serotonin, and norepinephrine, which reduce how strongly pain signals are transmitted at the spinal level. The pain isn’t magically gone, the “volume” is just turned down.

That’s why some clients experience deep pressure as “good pain,” feel relief during the session, and actively seek that intensity in massage.

This doesn’t mean firm pressure is better. It doesn’t mean light pressure is better either. It means pressure works through the nervous system, not just the tissue.

The real skill of massage isn’t choosing sides, it’s understanding who benefits from what, and why.

When we understand mechanisms like DNIC, we stop arguing about pressure and start making informed, client-specific decisions.

01/25/2026

What’s happening right now is horrifying.

The violence, the intimidation, the authoritarian behavior coming from those in power is not leadership, it’s harm. & pretending otherwise doesn’t make it disappear from our bodies.

This isn’t abstract. It’s showing up in clients. In shallow breathing, clenched jaws, guarded tissues, and nervous systems stuck in survival mode.

It’s showing up in massage therapists too, as emotional fatigue, anger, fear, grief, and burnout while still being expected to “hold space” like nothing is happening.

Authoritarian environments don’t just affect policy, they dysregulate people.

Our work has always been about more than muscles. It’s about safety, agency, and helping bodies remember what it feels like to exhale in a world that feels increasingly unsafe.

We stand firmly against oppression, fear-based control, and violence.
& we stand for humanity, bodily autonomy, and care.

If you’re feeling this in your body- as a client or a therapist- you’re not weak. You’re responding normally to an abnormal situation.

01/25/2026

Here’s your 14-day content plan! Use these hooks for reels & carousels. Let your imagination run wild with these ideas 💡👇🏼

1. Ridiculous things I do as a massage therapist to help my clients (insert result you help clients achieve like relaxation, pain relief, etc)
2. 13 things that will (insert result you help clients achieve) as a massage therapist who specializes in (insert niche)
3. Thank God my once a year massage era is over and my monthly bodywork self has entered the chat
4. People don’t get a massage just to relax. They get a massage to get out of pain, breathe easier, support their mental health. If you just see massage as luxury and not health care, you should go experience it yourself.
5. Breaking up with getting a massage once a year so I can receive bodywork regularly that helps me live a better life, thanks bye!
6. No one talks about the connection between _ & _ in massage, so I’m going to.
7. you know what I think? I think you should stop living with (insert pain point you help solve)
8. No because let me tell you about the “ignore your body” tax that will make you want to get a massage today
9. You’re telling me massage feels this good but you’re only going to prioritize it a couple times a year?
10. If my goal was to (insert the goal you help clients achieve) in (insert time frame), this is how often I’d receive massage/modality.
11. I started receiving regular bodywork, and my whole family noticed the difference.
12. Silly me, I really thought I could (insert 3-4 energy intense actions of your ideal client), and not afford to not receive 90 minute monthly massages
13. Unpopular opinion: receiving regular massages does not make you selfish or high maintenance. It’s a sign of self love and respect.
14. You want to tip me? No problem. Here’s the best way: referrals, homemade cookies from your great grandmas recipe, a google review, kind words of gratitude.

You want to stop posting generic tips on your business page? Comment “content” for 180 more ideas.

01/24/2026

Tip culture has gotten confusing for clients and for practitioners.

As massage therapists, we’ve seen how tipping can quietly create pressure in a space that’s supposed to feel safe, regulated, and nervous-system supportive. Clients wonder what’s “expected.” Therapists wonder if their income depends on someone else’s generosity. Not to mention the racist roots of tip culture in the states 😒

That never sat right with us.

When you’re self-employed, your pricing is your responsibility. Relying on tips to make a living isn’t just unstable, it blurs boundaries and makes it harder for clients to fully relax.

That’s why we made a clear shift years ago:
✨ Our rates reflect the value of our work + keeping up with inflation & cost of living and operating a biz
✨ We’ll raise our rates as needed!
✨ Tips are never expected nor prompted
✨ The price you see is the price you pay

The result of this communication in our practice is that 95% of our clients never tip. Not because they don’t value the work, but because they’re relieved. The awkwardness is gone. The guessing is gone. The session feels clean, professional, and grounded.

The other 5%? They insist. & when someone truly wants to give, we don’t argue back and forth with people begging to be generous. We simply remind them it’s not expected or necessary and if they continue to insist we say thank you, and move on. Most people just say “Wow, I love that. Thank you for making this easier.”

This isn’t about being extreme anti-tip in a society that has become so accustomed to it. It’s about building a business that doesn’t DEPEND on it and working to create an atmosphere that shifts the culture.

Inside the Bodywork Business Blueprint, we break down:
• how to price ethically and sustainably
• how to communicate your rates with confidence
• how to build a thriving membership and market your practice
• how to move away from tip-dependence
• how to build a practice that supports your body, energy, and longevity

If you want to create a massage business where your income feels stable, clear, and aligned 👉 Comment “BLUEPRINT” and we’ll send you the details.

01/23/2026

Hold onto your oil holster because this one is a good one. I’m about to tell you the most embarrassing story of my massage career. The only catch is you have to be brave enough to tell me yours in the comments!

When Cody & I first started our practice, we were mobile massage therapists. We had just moved to a brand new town where we knew no one, were young first-time parents, & had spent basically all our money on moving. We were BROKE broke.

So when another massage therapist gifted us an old Earthlite table, we were beyond grateful. That table carried us through the first couple months of our business. It was heavy AF, WELL loved, and we dragged that thing to every client who would let us in their house.

After a while, it started getting… creaky. We knew we’d need a new table eventually, but money was tight and we thought we had a little more time.

Spoiler: we did not.

I went to a mobile client’s house, thankfully my second time seeing her. The session started fine, but the table was louder than usual. Halfway through, she flipped onto her back… and then I heard a loud SNAP followed by a THUD.

The wooden leg of my massage table BROKE.
MID. SESSION.

The foot of the table collapsed. Somehow she didn’t fall off and was just laying there on what had become a ramp. I was mortified.

“Oh my gosh, I am SO incredibly sorry… my table just broke.”

Bless this woman. She was so calm & kind. I left the room so she could put her robe on and wanted the earth to swallow me whole.

After inspecting the table, I realized if I removed the leg adjusters, I could lower it almost to the ground & finish the massage. So I did. Sitting, kneeling, doing whatever I could to help her relax again after I nearly traumatized her 😂

I insisted she not pay. She insisted she did. & honestly… I needed the money to buy a new table and pay bills.

The best part is that she is still a returning client to this day. A miracle.

We later realized the wooden height adjuster had snapped. Cody fixed it enough for us to survive a few more weeks- stuck at one height- until we scraped enough together for a new table.

So yeah. That’s my most embarrassing massage story. Now…please tell me yours😅

Two Hearts Bodywork

01/31/2026

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Wednesday	11am - 7pm
Thursday	11am - 7pm
Friday	11am - 7pm
Saturday	11am - 7pm
Sunday	11am - 7pm