Dr. Héctor Colón-Rivera is a dynamic physician, executive, and quintuple board-certified psychiatrist (including Sport and Performance Psychiatry) who brings a powerful combination of clinical expertise, strategic leadership, and entrepreneurial innovation to Intrinsic Me™'s behavioral health and digital health fields. Known for his forward-thinking mindset and commitment to scalable impact, he ha
s built a career at the intersection of medicine, business, and technology, consistently driving performance, transformation, and equitable access. As Medical Director of Behavioral Health at Asociación Puertorriqueños en Marcha, Inc. (APM), Dr. Colón-Rivera oversees a multi-service behavioral health program serving vulnerable populations across Philadelphia. Under his leadership, APM integrates community mental health and substance use disorder services with the organization’s broader efforts in education, foster care, housing, and economic development, amplifying both clinical and social impact. Dr. Colón-Rivera effectively bridges clinical care, education, and business strategy by navigating complex systems, building cross-sector partnerships, and leading with empathy. He is also the Co-Founder and Chief Medical Officer of OKHealth.ai, an AI-powered digital health platform. He serves as an attending physician at UPMC, leveraging telehealth technologies to extend access to care statewide. He also co-founded CrearConSalud.org, a national nonprofit dedicated to advancing mental health education, public awareness, and systemic advocacy. A trusted policy-level advisor, Dr. Colón-Rivera has served for more than six years on the Advisory on Alcohol and Other Drugs Committee under Pennsylvania governors, and has also served as an Advisor to Puerto Rico’s Opioid Response Team. His leadership within the American Psychiatric Association includes serving as a long-standing member of the Assembly and the Council on Communications, as well as president of the Hispanic Caucus, where he championed the representation of Minority Underrepresented voices and helped shape national discourse on equity and inclusion in mental health. A globally engaged thought leader and bilingual presenter (Spanish and English), Dr. Colón-Rivera has delivered more than 200 keynotes, workshops, webinars, and trainings on topics including behavioral health innovation, addiction psychiatry, motivational interviewing, trauma-informed care, systems change, and the integration of emerging technologies in psychiatry.
