05/29/2025
FOR IMMEDIATE RELEASE
Philadelphia Salon Owner Kevin Gatto Cast in Season 17 of Entrepreneurial Reality Series The Blox
Philadelphia, PA – May 29, 2025 – Kevin Gatto, award-winning salon owner, business strategist, and owner and Creative Director of the acclaimed Pileggi on the Square in Philadelphia, has been cast in Season 17 of The Blox—the nationally streamed reality competition series for ambitious entrepreneurs.
Filmed in Tulsa, Oklahoma, The Blox brings together 100 of the nation’s most innovative and driven founders for a five-day, high-intensity bootcamp designed to test and grow every aspect of their business. Created by reality TV star and venture capitalist Weston Bergmann, the show challenges participants with immersive classes, real-time rankings, and one-on-one mentorship—all while living, learning, and building together under one roof.
Gatto, known for his unique ability to blend creativity with business strategy, has spent over two decades redefining success in the beauty industry. Under his leadership, Pileggi on the Square has become a fixture in Philadelphia’s beauty scene, recognized not only for luxury hair services but also for its pioneering commitment to sustainability and elevated guest experiences.
But Gatto’s influence extends far beyond his award-winning salon.
As a respected consultant to other salon owners, Kevin helps fellow beauty entrepreneurs streamline operations, reduce overhead, and build more profitable and resilient businesses. Through his consulting firm, SmartPay Salon Solutions, he advises salons on modern financial strategies—including the implementation of dual pricing and surcharge models—to take control of merchant processing fees and maximize their bottom line. As a strategic partner of SumUp, Gatto delivers concierge-level POS onboarding and support for salons looking to upgrade their payment systems and simplify operations.
He is also the creator of the Commission+™ System, an innovative performance-based compensation model designed to empower stylists with clear growth paths, increased earnings, and long-term career development—all while improving salon profitability and culture.
“Being part of The Blox is more than a personal milestone—it’s a platform to showcase the systems and mindset that have helped me and so many others grow businesses with purpose and profit,” said Gatto. “It’s also a chance to elevate the salon and beauty industry and show the world that this is a real business—one that deserves to be taken seriously.”
Looking ahead, Gatto is setting his sights on regional expansion. With plans to grow through strategic salon acquisitions and the launch of new eco-luxury locations, he’s building a vision that scales his values of sustainability, innovation, and excellence across the Mid-Atlantic region and beyond.
The Blox is currently streaming on Prime Video, Facebook Series, and the BetaBlox app. Viewers can follow Kevin’s journey throughout the season as he competes, collaborates, and continues to build a brand that’s reshaping the future of the salon industry.
For more about Kevin Gatto and his work, visit:
PileggiSalon.com – Philadelphia’s luxury and sustainable salon experience
KevinGatto.com – Consulting, speaking, and business growth resources for salon entrepreneurs
SmartPaySalon.com – Financial clarity and payment strategy solutions for salon owners
To learn more about The Blox, visit betablox.com/theblox.
Media Contact:
Kevin Gatto
kevin@gattosalongroup.com
