To provide sports nutrition in its whole, most natural, form.
To revolutionize our perspectives of sports nutrition from that of processed supplementation to an understanding of how real food nutrition can positively impact athletic performance.
RATIONALE
The current sports nutrition market lacks a brand that focuses on real food nutrition as a means to supplement and enhance athletic performance. Rather, many athletes operate in a realm where processed supplementation is encouraged above all else and the consumption of real food is secondary to swallowing expensive powders and pills. At Whole Food Philosophy, we find this logic to be skewed. There are plenty of civilizations and cultures around the world that possessed physiological superior capabilities despite the absence of powders, pills and neon colored drinks. It took only 300 Spartans to fight off the advances of the Persian empire and this was accomplished without bars full of power, ades full of gators, and milk full of muscle. Gladiators managed to perform impressive feats of strength by consuming food alone. Even in today's society, the Tarahumara who are well known for being among the best distance runners worldwide, and who easily run between 40 and 80 miles in their traditional races, do so in the absence of supplementation.
Therefore, Whole Food Philosophy is calling all athletes to return home to the true nature of what sports nutrition should be. You don't have to eat moist, dirt-flavored, turd-colored sports bars to win your race. You don't have to gulp down bottles of protein shakes that taste vaguely reminiscent of vanilla-flavored baking soda in order to win the game. You don't have to force clear mystery gels down your throats in order to score that perfect 10. Just join the Whole Food Philosophy Team and we will make sure you get your sports nutrition the way it should be, through real food.
STORY
In a post-apocalyptic wasteland of modern science, chemical dependence & molecular modification, test-tube athletes are created & grown in laboratories, fed amorphous powders & liquids as sustenance & endure physiologically advanced exercise regimens requiring super human feats of strength.
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Get into the rest of ‘the Defects’ story with us