Transitions PRO

03/25/2026

We're thrilled to announce, the 2026 Optical Advancement Grant, submission period is now open. Graduating high school seniors or optometry students, can submit applications through April 17, 2026.

https://trade.transitions.com/AllResources/Details/10785

07/16/2025

Last summer Transitions Certified Live with Jobson Optical Group! Earn ABO credit and independent practices earn a spot on the Transitions Where to Buy locator. Register at https://event.on24.com/wcc/r/4951361/7B3A3FFAE7E6F0E89E4A7D426947D30A

Join us for a *free* ABO CE webinar: Transitions Certified Live!

Time: 7 p.m. Eastern, Thursday, July 24
Speakers: Roxana Dreger and Chris Lievens, OD MS PhD

This course will give you the opportunity to become a Transitions Expert by expanding your knowledge with insights from industry leaders on photochromics, light management solutions, and the latest innovations. It will boost your confidence and sharpen your expertise to prove that there are no barriers to recommending light management solutions, which will ultimately improve patient satisfaction.

REGISTER HERE: https://event.on24.com/wcc/r/4951361/7B3A3FFAE7E6F0E89E4A7D426947D30A

06/13/2024

Dynamic! Fantastic! Love to Wear! We’re thrilled with your reactions to Transitions® GEN S™. ​
Order your Transitions® GEN S™ marketing kit today, and share the excitement with your patients. ​

https://trade.transitions.com/GenS

04/09/2024

The anticipation is over! The groundbreaking and revolutionary

Transitions® GEN S™ lens is Now Available! The new lens standard delivers:

-Ultra-responsiveness to light

-A spectacular color palette

-Better vision, faster

Learn more: www.TransitionsPRO.com/GENS

04/04/2024

Are you as excited about the new Transitions® GEN S™ lens, as we are?

Join Nicolas Barbier, SVP and General Manager, and Brian O'Neill, Global Vice President, Innovation, Technology at Transitions on Defocus Media as they deep dive into the product benefits and features.

Discover how Transitions is trailblazing dynamic lenses with the next technological wonder - Transitions® GEN S™ during this insightful discussion with Dr. Darryl Glover.

Link: TransitionsPRO.com/whatshot or direct link is https://trade.transitions.com/whatshot/

11/21/2023

What makes attending our ultimate learning​ experience, Transitions Academy in Orlando even​ better? Earning points by selling Transitions® lenses to get you there! Learn More. https://www.transitions.com/en-us/road-to-academy/

08/01/2023

Help us celebrate Rose Harris, Senior Director of Marketing, North America who has been recognized one of Monday's Most Influential Women as an Innovator.

Congratulations to you and all the other "powerHERful" women making an impact in the optical industry. Read more at https://buff.ly/3DznUvB

06/16/2023

Did you know 13.6% of the U.S. population identifies as Black or African American, yet this demographic represents less than 2% of practicing optometrists? That disparity is why we’re connecting with students, pre-health advisors and administrators at Historically Black Colleges and Universities (HBCUs) nationwide through our HBCU Light Intelligent Tour in partnership with Black EyeCare Perspective.

Having kicked off the tour last year with visits to North Carolina Central University, Tennessee State University and Florida Agricultural and Mechanical University, we’re now expanding the tour to include virtual events in the Spring and Summer with plans to visit several more HBCUs on-campus in the Fall.

Watch the video below to learn more about how we’re working together to help strengthen the pipeline of practicing diverse optometrists.

Transitions, along with its Diversity Advisory Board, has partnered with Black EyeCare Perspective for a HBCU Light Intelligent Tour, which is continuing in 2023. To assist in increasing the admittance of Black and African American students into accredited optometry programs and ultimately increasin...

04/13/2023

Have you recommended Transitions® XTRActive® new generation lenses to your patients? These are extra-dark lenses that also darken behind the windshield and best for those that are light sensitive.

Learn more and order your demo kit at www.TransitionsPro.com/XANG

Featuring Kate Hamm