Brave Optical, Inc.

12/31/2025

Thank you for a great 2025! We are open until 6pm on New Year's Eve and will be closed New Year's Day to celebrate with our family We look forward to seeing you all in 2026.

12/23/2025

We will be closed Dec 24 and 25 to celebrate Christmas. We will also close Jan 1 to celebrate the New Year.

Winter weather has arrived so come inside for hot year end deals!

12/11/2025

Shop the Big&Tall Collection from Brave Optical, Inc. With over 100 frames from a dozen designers in our Big&Tall Collection, we are sure to have a style that looks great and fits properly! Available in metal, plastic, semi-rimless and over 50 drill mount shapes!

12/06/2025

When you need to see clearly for the most important tasks in the world, where do you get your glasses? Why, Brave Optical, of course! Serving North Texas since 2016.

12/03/2025

Winter weather has arrived so come inside for hot year end deals!

11/29/2025

Small Business Saturday Promotion
In celebration of our 10th Christmas Season, everyone who shops today only will receive an additional $25 off any glasses purchase (in stock frames, any lenses, or both). This can be combined with insurance benefits or our Year End Specials. Thank you for supporting our family business for the last 9+ years.

11/26/2025

In celebration of our 10th Christmas season, we will offer 20% off frames on Black Friday, November 28th. In stock frames only, no special orders. Discount can be combined with insurance benefits.

10/11/2025

It's the annual Red River Rivalry. Come in today wearing your favorite team colors and we'll cover $10 of your copays. Hook ' em Horns!!!

10/08/2025

Our plaque arrived today! Brave Optical, Inc. was voted Best Vision Care in Plano, TX for the 4th year in a row! Thank you to all of our loyal customers for supporting our independent optical store!

10/04/2025

We are closing at 1pm today. Sorry for any inconvenience. One of the aspects of small business ownership - sometimes life gets in the way of business. We'll see you Monday at 10am!

07/24/2025

More fun with Virtual Try-On! Again, same frame except for the lens color. The Virtual Try-On scales the frame to fit my face. In real life, this frame is way too big! (The Virtual Try-On filter sure makes my hair look good though.)

Come to Brave Optical and find frames that actually fit. With real people.

07/16/2025

Who doesn't love AI and websites that let you try on frames virtually? It's a cool feature. Unfortunately it doesn't give you an accurate picture of how you will look in real life in the frames. It scales the frame to your face and adds filters. Check out my AI Try on vs my Real Life Try On. In real life this frame is too wide for my face, but it looks like a great fit with Virtual Try On.

Come try on real frames with real people at Brave Optical, Inc.