05/31/2022
Been working on the business concept again now that the lockdowns in most care facilities are lightening restrictions. I'm working on "branding" right now.
I started out when I first got my massage license and was calling the business 2 Cats and a Human PartlyNormal Massage Services...to go.
We did travel a bit together but when I lost Haley it left our team 1 cat short and the name had to change. I still had the same desired mission but only one cat, who does not really like to travel in a moving vehicle.
So, evolution said change the name so 2 Cats and a Human dropped and PartlyNormal Massage Services...to go was the new rendition.
Then something called Covid struck and traveling to do massage was not a good plan so I again had to rebrand and since I started attempting to branch into other areas hoping something would create a steady revenue stream so I could fully fund a non-profit massage and healing business catering to the terminally ill, severely disabled and their primary caregivers/partners without having need to beg for donations or worry about where funding will come from. So rebranding with a few more trade talents I simply rested at PartlyNormal Services, LLC.
Something I heard in a class by Desislava Dobreva about branding your business. “Your personal brand is a mix of who you really are and who your audience believes you are”
I am just me, and I tell some pretty good stories(and probably a few boring ones too)and I try to actively engage people I come in contact with. I make no apology for where I come from nor where I intend to grow. I treat everyone as I would like to be treated and I try my best to remain loyal sometimes to a huge fault as some might say. I don't give up on people, especially in the "healer's" realm because I have seen some "miracle" recoveries but I have also seen the worst. The hardest part for me in my branding is NOT what I think of me but sometimes knowing what others, especially my clientele think of me.
All that aside, as I continue baby-stepping to build my dream of traveling anywhere in the U.S. with a cat-shaped RV to bring my brand of "healing" to a neighborhood or care facility near you. So look here to see what manifests in the coming weeks and months and hopefully, it will allow for sending 2022 off with a bang to begin 2023 the way it ought to be...after all, there is a reason my oldest son loved the number 23...We will just have to see.