Hiemstra Optical Co.

Hiemstra Optical Co. Hiemstra Optical has been your hometown eye doctor since 1967. Store hours may vary by location.

We're committed to providing the most thorough eye exams possible, and we take the time to find the right eye wear solution for you as an individual. Please visit our website for locations, hours, and more information about Hiemstra Optical:
https://www.hiemstraoptical.com

10/31/2025

🎃👻 Halloween fun at the office! 👻🎃
Our team had a spooktacular time celebrating with costumes, candy, and plenty of laughs! 👁️🕸️
We love bringing a little festive spirit to eye care — hope your Halloween is just as boo-tiful! 🧡🕷️

🕶️✨ You’re Invited! ✨👓Join us for our Fall Trunk Show on Saturday, November 8, from 9 AM – 2 PM at our Portage Office!🍂 ...
10/30/2025

🕶️✨ You’re Invited! ✨👓

Join us for our Fall Trunk Show on Saturday, November 8, from 9 AM – 2 PM at our Portage Office!

🍂 Explore the latest designer frames
💸 Enjoy exclusive event-day discounts
👁️ Get expert style advice from our optical team
👀 Doctor onsite - limited same day eye exam

Bring a friend and find your perfect new look before the holidays!

📍 Hiemstra Optical – Portage Office
📅 Saturday, November 8 | 9 AM – 2 PM

⏰ Time’s running out to use your 2025 FSA dollars!Put those funds toward eye exams, contact lenses, or new glasses 👓 bef...
10/17/2025

⏰ Time’s running out to use your 2025 FSA dollars!

Put those funds toward eye exams, contact lenses, or new glasses 👓 before they vanish with the new year.

🧡 Healthy eyes + fresh style = smart spending!

📞 269-415-8083 | 💻https://bit.ly/hiemstrascheduleonline

👋 Please join us in welcoming Dr. Kunjal Patel to Hiemstra Optical!Dr. Patel is committed to providing exceptional, pati...
10/17/2025

👋 Please join us in welcoming Dr. Kunjal Patel to Hiemstra Optical!

Dr. Patel is committed to providing exceptional, patient-centered eye care. We’re thrilled to have her join our growing team dedicated to helping our community see their best!
Stop by and say hello — now seeing patients at our Plainwell and Portage office!

www.hiemstraoptical.com

👁️✨ Big news! We’re excited to welcome Dr. Philip Pelton to our Hiemstra family!Dr. Pelton brings a passion for optometr...
10/14/2025

👁️✨ Big news! We’re excited to welcome Dr. Philip Pelton to our Hiemstra family!

Dr. Pelton brings a passion for optometry and a dedication to personalized care.
Stop by and say hello — now seeing patients at our Paw Paw and Portage office!

www.hiemstraoptical.com

👁🍂 Hello, October! 🍂👁As the seasons change and the days grow shorter, it’s the perfect time to keep your eyes healthy an...
10/01/2025

👁🍂 Hello, October! 🍂👁

As the seasons change and the days grow shorter, it’s the perfect time to keep your eyes healthy and vision clear. Whether it’s your annual eye exam, updating your glasses, or checking in on a treatment plan, our team is here to help you see your best all season long.

✨ Here’s to crisp fall days, cozy nights, and clear vision this October! ✨

📞 Call us today at 269-415-8083 to schedule your appointment!

👁️ September is Healthy Awareness MonthDid you know your eyes age just like the rest of your body? Regular eye exams are...
09/15/2025

👁️ September is Healthy Awareness Month

Did you know your eyes age just like the rest of your body? Regular eye exams are key to protecting vision as you get older. Many age-related eye conditions — like cataracts, glaucoma, and macular degeneration — can be detected early before they cause permanent vision loss.

Prioritize your eye health today so you can enjoy clear vision for years to come!

📅 Schedule your eye exam: https://bit.ly/hiemstrascheduleonline

As we honor the memory of September 11, 2001, we stand in gratitude for the first responders, healthcare professionals, ...
09/11/2025

As we honor the memory of September 11, 2001, we stand in gratitude for the first responders, healthcare professionals, and all who gave so much that day.

Happy Labor Day! ✨ In honor of the holiday, our offices will be closed on Monday, September 1st. We’ll reopen and look f...
08/31/2025

Happy Labor Day! ✨

In honor of the holiday, our offices will be closed on Monday, September 1st. We’ll reopen and look forward to serving you again on Tuesday, September 2nd.

Wishing everyone a safe and relaxing Labor Day! 💙

👁️ August is National Eye Exam Month!It’s the perfect time to prioritize your vision.A comprehensive eye exam can detect...
08/18/2025

👁️ August is National Eye Exam Month!
It’s the perfect time to prioritize your vision.

A comprehensive eye exam can detect issues early — before they impact your sight. Whether you need a routine check-up or are curious about LASIK, we’re here for your eye health.

🔍 Exams include:
✔️ Vision check
✔️ Glaucoma screening
✔️ Retina & optic nerve health
✔️ LASIK candidacy (if interested)

📅 Book today and keep your future in focus!
🌐https://bit.ly/hiemstrascheduleonline

👓 Teamwork in Focus! 👓Our Hiemstra Optical opticians and optometrists came together for a great training session—joined ...
08/16/2025

👓 Teamwork in Focus! 👓

Our Hiemstra Optical opticians and optometrists came together for a great training session—joined by members of the Midwest Vision Partners leadership team. Always learning, always growing, always putting patients first! 💙

🎒📚 Back to School Savings Are Here! 👓Get your student (or yourself!) ready for the school year with these limited-time o...
08/15/2025

🎒📚 Back to School Savings Are Here! 👓
Get your student (or yourself!) ready for the school year with these limited-time offers:

👓 Eyeglass Special – Complete pair for just $169
🏀 Sport Eyeglass Special – Complete pair for just $179
👁 Contact Lens Rebates – Receive up to $300 back!

📅 Offers valid through September 30, 2025 – don’t miss out!

📍 Stop by Hiemstra Optical to take advantage of these deals and start the year off seeing your best.

Address

255 Romence Road
Portage, MI
49024

Telephone

+12693240800

Website

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Hometown Eyecare For Over 50 Years

Hiemstra Optical was founded in 1967 by Harold P. Hiemstra, with the guiding principle that “making each customer happy one at a time is far more important than simply having a lot of customers.”

This approach has grown this family-owned business, from one tiny office in downtown Kalamazoo, to 5 convenient locations in southwest Michigan.

At Hiemstra Optical we take the time to find the right eye-wear solution for you as an individual, and deliver quality eye care products in a way that makes you feel more like a friend than a customer. That’s the Hiemstra difference! You’ll understand why we say, Hiemstra Optical is Focused On You!

Please visit our website for locations, hours, and more information about Hiemstra Optical: https://www.hiemstraoptical.com