04/28/2026
“150 years? Still a baby.”
Our local guide in Shuzenji said something I haven’t stopped thinking about.
As we passed by Arai Ryokan — founded in 1872. Many of Japan’s famous people have stayed there.
Then we walked few steps up the hill where we were greeted by a masterfully crafted wooden gate. Asaba Ryokan, the oldest ryokan in town.
500 years old.
Still serving guests.
Still family-owned.
It must have seen countless changes in the world - wars, inventions, beliefs, and people but still claiming its spot in town.
Somewhere in that layering of time is the answer to a question modern business has largely stopped asking:
What are we building this for?
Not this quarter.
Not this decade.
For whom, a hundred years from now?
The time seems to be flying by and we’re in the era of constant change. Somehow knowing that there are businesses running for so long gave me a sense of comfort.
—
In the West, we talk about longevity in business as an achievement.
In Japan, it is a philosophy.
Researchers who study shinise point to a few consistent principles:
長期思考 — Chōki shikō. Long-term thinking.
Not quarterly profits. Not market share. Not scale.
The question is: will this still be here in 100 years?
I hear this often in Japan, how will the decisions we make today affect our children?
三方よし — Sanpō yoshi. Three-way satisfaction.
A traditional Omi merchant philosophy: good for the seller, good for the buyer, good for society.
Not a two-party transaction. What you do must serve the society as a whole.
家 — Ie. The house.
The business is not a vehicle for wealth extraction. It is a living entity — a household — that must be passed intact to the next generation. The leader is a steward, not an owner.
—
I think the deepest form of wellness is not just taking care of your body today.
It is building a life — and a way of being — that is worth preserving.
Japan has been practicing that for a very long time.
Link in comments to learn more about the Zen & Mindfulness Japan Wellness Retreat · November 9–14, 2026 · Shuzenji, Izu.