01/12/2026
If you know me, you know I’ve always loved hair. Color, creativity, expression—it’s been a huge part of my life for almost 25 years. After working behind the chair for 15 years and teaching cosmetology for 20 years. I trusted what manufacturers told us: that newer hair color formulas were safe, gentler, and better.
In the early 2000s, ammonia-free hair color became the big thing. Many brands added a line of hair color without ammonia. Instead they used a chemical called MEA (monoethanolamine). It didn’t smell, colors lasted longer, it is gentler on the hair strands themselves, it felt like a win—for stylists and clients alike. I used it. I recommended it and so did many others.
Sadly, like so many “new and improved” ingredients, time told a more complicated story. As more research emerged, MEA was found to come with BIG concerns of its own. Now rated more toxic than ammonia. While we can’t point to one single cause for anything in life, I can tell you this: after years in the beauty industry, my own health journey that scientific study's have now directly linked to this chemical, made me stop, pause, and really start asking harder questions about long-term exposure and ingredient safety. I might be a lost cause the damage has been done and I am paying a heavy price on my body and my wallet.
That’s when my mindset shifted from “What works best right now?” to
“What is the wiser choice over time?”
Today, I still love color (hello, 10min purple balayage 💜), but I’m far more intentional. Semi-permanent color is one way I personally choose to have fun without the high chemical load—it’s gentler on the hair, been on the market for over 100 years and doesn’t come with the same level of risk as permanent formulas.
It’s not about fear. It’s definitely not about perfection.
It’s about learning, evolving, and doing better once you know better.
This same philosophy is exactly what led me to rethink hair care from scalp to ends… which is why we are going to start talking about healthy hair foundations and why ingredient choices matter more than most of us were ever taught.
Stay tuned—this conversation is just getting started