01/14/2026
Too many choices can lead to no choice at all! Studies show that when we're overwhelmed with options, whether it’s picking a retirement plan or a jar of jam, our brains sometimes just shut down.
In the blog post below, I talk about decision efficiency and why sometimes less really is more.
Watch now and let me know: Do you prefer having tons of options, or do you like a simple, streamlined choice?
https://www.weimanconsulting.com/2026/01/the-hamburger-decision/
I saw a video the other day about a hamburger stand that only served burgers one way—you either took it as they made it or not at all. While that might sound restrictive, there’s an elegant efficiency in how they operate. That got me thinking about the opposite: places that offer so many options...