Alphanumeric

09/09/2025

🎯 Pharma has been playing a losing game of communication whack-a-mole. Email blasts, portal notifications, app alerts, phone calls, text reminders — we've convinced ourselves that more touchpoints equal better engagement.

The reality? We're accidentally training HCPs and patients to ignore us.

Here's the uncomfortable truth: When you try to be everywhere, you end up being nowhere that matters. Each additional channel doesn't amplify your message — it dilutes it.

Every notification becomes background noise. Every "urgent" update becomes routine.

The future isn't about reaching people through every possible channel. It's about reaching them through the right channel at the right moment with information they actually need.

This is optichannel engagement: strategic channel selection that respects your audience's time, preferences, and context. Instead of broadcasting everywhere and hoping something sticks, optichannel focuses on precision — delivering the right information through the channel where your audience is most receptive.

Learn how to move from communication overload to strategic optichannel precision at https://hubs.ly/Q03GQ5Pq0.

09/06/2025

Sireesha Murala, MD, CMPP and Deborah Deeds Aoyagi, MBA, CPhT will be taking the stage at Fierce Pharma Week to explore how data, AI, and omnichannel or opti-channel strategies are transforming patient and HCP engagement. Their session, “From Broadcast to Bespoke: Pharma’s Journey into Digital-First Engagement,” will dive into how portals, apps, and platforms are emerging as the new frontlines of pharma marketing. Learn more: https://bit.ly/3HYX4CT

09/04/2025

Meet the subject matter experts representing Alphanumeric at Fierce Pharma Week 2025! Our team is ready to engage in meaningful conversations, share fresh perspectives, and explore solutions designed to meet the evolving needs of pharma organizations. Connect with us at: https://hubs.ly/Q03GZ0J10

09/03/2025

Team Alphanumeric is headed to Philadelphia for Fierce Pharma Week 2025! We’ll be joining the brightest minds in marketing, commercialization, medical affairs, and communications for four days of insight, innovation, and strategic conversations shaping the future of pharma. Visit us at Booths #1116 and #1117 to meet our team and learn more about how we’re supporting innovations across the industry. Learn more: https://bit.ly/45LWphf

09/02/2025

AI in healthcare communication promises revolutionary change, but most implementations create more digital noise than genuine connection. The results depend entirely on whether AI is designed to serve patients or systems.

Smart AI integration reimagines existing processes around patient needs. Instead of sending automated medication reminders at predetermined times, intelligent systems learn when patients typically take medications and adjust accordingly. Rather than overwhelming patients with notifications, they provide context that helps patients make informed decisions about their care.

The most successful implementations make it seamless for patients to escalate from AI assistance to human support when needed, using AI to prepare providers with relevant context for more focused, productive conversations.

The technology exists today to transform healthcare communication for the better. The question is whether organizations will use it to serve patients and providers, or simply to optimize for metrics.

Looking for communication strategies that harness the powerful potential of AI? Learn more at https://hubs.ly/Q03F69Td0.

08/29/2025

A healthier tomorrow starts with meaningful patient engagement today. Alphanumeric helps organizations connect patients to the right tools, support, and insights so they can actively shape their own health outcomes. Connect with our experts to learn more at https://hubs.ly/Q03F2Rcf0

08/27/2025

To deliver truly personalized care, healthcare professionals need to co-create experiences in which patients feel empowered and in control of their health. Engagement isn’t just about sharing information. It’s about equipping patients with the tools to lead. This means teaching patients to navigate healthcare systems, advocate for themselves, and make informed decisions about their care. Connect with Alphanumeric to learn how we can help your organization design engagement strategies that prioritize patient autonomy over corporate objectives: https://hubs.ly/Q03F2QCQ0.

08/26/2025

The best AI in healthcare doesn't try to replace human connection — it creates more space for it. While providers spend precious hours on paperwork, AI can handle routine tasks and surface relevant insights, giving clinicians what they need most: time to actually care for patients.

🚨 But here's the critical distinction: Not all AI implementation creates equal value.
The difference between transformative AI and digital theater lies in whether systems are designed to serve patient autonomy or optimize institutional metrics. AI that respects patient preferences, learns from their behavior, and makes it easy to reach human support when needed isn't just more effective — it builds the trust that sustainable healthcare relationships require.

The future isn't about choosing between human empathy and AI efficiency. It's about designing systems where each amplifies the other's strengths. Learn how at https://hubs.ly/Q03F670L0.

08/25/2025

The future of personalized care hinges on patient-driven engagement. Pharma companies and agencies must go beyond education and create environments where patients are truly empowered to manage their health journeys. It’s time to shift the narrative from simply informing to actively enabling. Learn how Alphanumeric can help at https://hubs.ly/Q03F2NQ40.

08/22/2025

Seamless customer experiences aren’t a nice-to-have. They’re a must. Our free 5-part eBook walks you through proven strategies, tools, and best practices to create a truly connected omnichannel journey that drives engagement, loyalty, and measurable growth. Get your free guide here: https://hubs.ly/Q03D1N8h0

08/21/2025

🤖 AI in healthcare communication promises revolutionary change, but most implementations create more digital noise than genuine connection. The difference lies in whether AI serves patient needs or system metrics. Here's how to tell the difference — and why it matters for engagement.

https://hubs.ly/Q03DgTYv0

AI-powered communication doesn’t need to be difficult; it needs to be effective. Learn how at https://hubs.ly/Q03DgWNs0.

Discover how AI-powered healthcare communication can enhance patient autonomy and provider relationships when designed with purpose, not profits.

08/19/2025

We're accidentally training patients to ignore us. When a patient receives dozens of health notifications each week, healthcare fades into digital noise instead of offering meaningful support. When engagement feels like surveillance, patients disconnect rather than participate.

The solution? Less talking AT them and more talking WITH them.

Instead of overwhelming patients with alerts and notifications, the focus needs to shift to quality interactions that respect their time and empower their autonomy. This means asking patients what they actually need to know, when they want to hear from us, and how they prefer to receive information.

Learn how Alphanumeric helps pharma companies design engagement strategies that build trust instead of fatigue at https://bit.ly/4mLnve9.