05/05/2026
Social media is marketing.
Sometimes the marketing is really obvious; you might see a protein powder ad, a supplement, a fitness program.
Other times, it’s subtle. Instead of selling a product, influencers sell a lifestyle, especially around health and nutrition. You’ve probably seen posts like: "My 5am morning routine!" "What I eat in a day as a wellness girlie!" "Habits that changed my body!"
Or the classic “that girl” routine: wake up early, drink my lemon water, journal my gratitudes for the day, work out, then eat my perfect smoothie bowl… and all of that before most people even have coffee!
But these routines are usually highly curated, impractical, unhealthy, or unbalanced for most people.The underlying message becomes:
If you do these things and eat this way, you’ll look like this, feel like this, and have this life.
That’s when nutrition stops being about personal needs and starts being about performance or appearance. Today, “optimizing your routine” has almost become its own genre. Morning routine, workout routine, productivity routine—all designed to show discipline.
To learn more about what our clinical director Deidra Sisk, MS, RD, thinks about wellness content on social media, read the full post on our blog:
https://rubyoaknutrition.com/wellness-culture-is-just-marketing/