The PT Initiative

The PT Initiative The PT Initiative is here to help you move better, feel better, and live pain free!

The goal of The PT Initiative is to provide the highest quality of rehab and performance services to help active adults move better, feel better, and live pain free! We have a performance based Physical Therapy Clinic here in Raleigh, NC, and also help people all over the world through our online programs and remote appointments. If you have movement goals, and have found yourself dealing with nagging issues keeping you from doing what you love... we can help! The PT Initiative was started by Dr. Adam McCluskey, PT, DPT in 2018 and has grown to reach hundreds of thousands of people across the globe since then. A bit about Dr. Adam:
After completing his undergraduate work and receiving a bachelor's degree in Kinesiology, he worked as a personal trainer and strength coach for 4 years. He later earned a Doctorate in Physical Therapy and opened his own PT and Sports Performance clinic (The PT Initiative) a few years after. Keep up with all of the new things happening with us here on Facebook and on Instagram!

01/08/2026

🎯The Big Mistake People Make when Training the Serratus Anterior…🔥 (Full Shoulder Rehab + Mobility program on SALE here: www.theptinitiative.com/shoulderprogram )
💥You’ve probably heard of the Serratus Anterior and maybe have seen a few exercises for it, but there is a critical part that most people miss.
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🔑Getting this muscle activated in isolation is a good first step but it needs to be integrated into working with the other scapular stabilizers in order to build stability in a full range of motion.
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🎯This is how I recommend you fix this and improve your shoulder blade stability!
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🔥Give these a try and let me know what you think!
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01/05/2026

🎯3 Critical Exercises for Clearing Up Shoulder Pain🔥 (Full Shoulder Rehab + Mobility program on SALE here: www.theptinitiative.com/shoulderprogram ...)
đź’ĄWhether you are dealing with anterior shoulder pain, instability, or rotator cuff injuries... there are few things that most people miss that can help you make better progress to eliminate your pain.
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🎯In this reel, I’m demonstrating 3 exercises you can start on to address those critical areas often overlooked.
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🔥Give these a try and let me know what you think!
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01/02/2026

If you’re dealing with shoulder pain, specifically rotator cuff issues, here is a 3 exercise progression to try! Start at the easiest and build to the more challenging one.
Get my step-by-step program here: www.theptinitiative.com/shoulderprogram

12/30/2025

🎯The main reason your shoulder impingement pain isn’t going away...(Detailed Shoulder Mobility + Rehab Plan on sale here: www.theptinitiative.com/shoulderprogram )
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I work with a lot of people who have been told they have impingement. And when they tell me their story it goes a lot like this:
Initial pain, rest, pain comes back, go to doctor, get a steroid shot, feel better for a month or two, pain slowly returns when working out again, then they get frustrated and feel stuck.
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It doesn’t have to be this way, and it mainly comes from a misunderstanding of what shoulder impingement (SAPS) is, and how to fix it.
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In the video I break down what causes this issue and how I teach people to get past it.
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12/23/2025

❌Ever feel that pain where your neck and shoulder meet? Does one shoulder sit lower than the other? ✅Here’s what to do about it! (FYI, get my step-by-step Shoulder Program on sale here: www.theptinitiative.com/shoulderprogram )
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12/19/2025

Most traditional rotator cuff exercises won’t get you back to 100% pain free, and this is why…
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Shoulder rehab is more than just random exercises thrown together.
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You need intention and integration.
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It’s important to know the anatomy of the shoulder, how to strengthen the important muscles, and then to integrate it into the proper movement systems.
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This is how you get back to full functioning, pain-free shoulders.
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Need a step-by-step program to get you from injured to pain free? Get started on my Shoulder Blueprint Program here: www.theptinitiative.com/shoulderprogram

12/17/2025

(Read Below) Here’s the TRUTH about Shoulder Impingement:
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1 “Impingement” happens every time you lift your arm – there is natural pressure on the tendon and bursa under the Acromion every time we lift overhead. When it gets inflamed is when you feel pain.
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2 The root cause is a MOVEMENT issue, not a structural issue - in most cases, poor biomechanics leads to inflammation which leads to pain. Not structure alone causing the pain.
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3 Acromion Shape and Decreased Space DON’T link to pain – in the research there is no direct link to a sloped acromion or decreased subacromial space as a predictor for pain.
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4 Impingement describes symptoms, not a diagnosis – think of it as symptoms relating to inflammation in the subacromial space, not a specific diagnosis.
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5 It’s more properly called SAPS – or Subacromial Pain Syndrome. This accurately describes irritation to those structures, without creating the idea of structure being the problem.
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6 Surgery not proven to be better than PT – getting surgery to shave off some of the acromion/bone doesn’t have great outcomes because it doesn’t treat the root movement issue.
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7 Lower Trap and Rotator Cuff Strength Matter – the research does support that those with pain show altered Lower Trap strength ratios and Rotator Cuff weakness.
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Have you been told you have shoulder impingement and need help getting rid of it? Get started on my proven, step-by-step Shoulder Blueprint Program! On sale here: www.theptinitiative.com/shoulderprogram

12/15/2025

If your shoulder hurts and feels weak, here’s what that can look like, and how to start fixing it. Get my step-by-step program on sale here: www.theptinitiative.com/shoulderprogram

12/12/2025

If you’re feeling stuck with rotator cuff weakness and pain that just keeps coming back, it may be time to try some different exercises. Here are 3 of my personal favorites that functionally train the rotator cuff and scapular muscles.
Need a detailed program you can get started on my step-by-step program here: www.theptinitiative.com/shoulderprogram

12/10/2025

Don’t leave your shoulder health to chance! Can you do all 4 of these with good form? (FYI: my step-by-step shoulder program is on sale here: www.theptinitiative.com/shoulderprogram )
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Shoulders need mobility and strength in multiple planes of motion and under different types of load.
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If your shoulder training is one dimensional, you are likely leaving some improvement on the table.
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Try this:
Ex 1: 2 sets of 6 each
Ex 2: 2 sets of 15
Ex 3: 2 sets of 5 each
Ex 4: 2 sets of 30 tosses each side
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Let me know how you did!
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12/08/2025

Tired of Stiff Shoulders? Try this out! (Get my step-by-step Shoulder Mobility + Rehab Plan on sale here: www.theptinitiative.com/shoulderprogram )
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Sometimes shoulder tightness is more of a joint problem than a muscle tightness issue.
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Most of us know how to stretch the pecs and lats, but what if you need more mobility the actual shoulder joint?
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This banded mobilization helps target the proper biomechanics of this ball and socket joint to open up more motion and help you move more freely
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Try 3 sets of 20 seconds for the banded mobilization, and then 2 sets of 8 roll ups right after.
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Address

7201 Creedmoor Road, #110
Raleigh, NC
27613

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

The PT Initiative is a science-based educational platform designed to help you move better, feel better, and workout pain-free. Adam is a Physical Therapist and Corrective Exercise Specialist based out of Raleigh, North Carolina. His passion is helping people maximize their movement potential and return to doing what they love without limitation!

He is also the founder of The PT Initiative which you can find across social media as @ThePTInitiative.