The PT Initiative

The PT Initiative The PT Initiative is here to help you move better, feel better, and live pain free!

The goal of The PT Initiative is to provide the highest quality of rehab and performance services to help active adults move better, feel better, and live pain free! We have a performance based Physical Therapy Clinic here in Raleigh, NC, and also help people all over the world through our online programs and remote appointments. If you have movement goals, and have found yourself dealing with nagging issues keeping you from doing what you love... we can help! The PT Initiative was started by Dr. Adam McCluskey, PT, DPT in 2018 and has grown to reach hundreds of thousands of people across the globe since then. A bit about Dr. Adam:
After completing his undergraduate work and receiving a bachelor's degree in Kinesiology, he worked as a personal trainer and strength coach for 4 years. He later earned a Doctorate in Physical Therapy and opened his own PT and Sports Performance clinic (The PT Initiative) a few years after. Keep up with all of the new things happening with us here on Facebook and on Instagram!

04/10/2026

🚨After doing MONTHS of basic exercises… when is your shoulder going to actually get better?? (Comment “Blueprint” to get more info about my step-by-step Shoulder Rehab Plan!)
Spoiler alert: these basic arm rotations aren’t going to fix your shoulder problems.
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In the video I walk you through what you’re missing and how to actually start seeing results!
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04/09/2026

Seeing NO improvement in your shoulder rehab? Here’s 4 exercises to help you break out of the rut and start getting back to 100%!
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04/08/2026

🎯Impingement is a “catch-all” term, and not a great way to describe this issue…
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When you reach up overhead there is always some level of compression on those structures under the acromion.
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When you have inflammation… then the compression becomes painful.
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So, the issue is what’s causing the inflammation, not the “impingement”. (Hence why other terms like Subacromial Pain Syndrome or SAPS is a better name for it…)
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In the video I wanted to show you 3 exercises that can help decrease pain and improve movement quality for this issue!
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🎉🎯Ready to finally transform how you move and feel? Here’s how I can help you:
âś…Start my proven, shoulder rehab + mobility program (on SALE now in my Profile l*nk)
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📢Find this helpful? Save for later and SHARE with a friend!

04/07/2026

🚨Hit a wall in your shoulder recovery? This is for you… (Comment “Blueprint” and I’ll send you information on my full Shoulder Blueprint Program!)
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Most people assume that where you feel pain is where the problem is.
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This just leads you to chasing symptoms and never getting better.
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For example, lots of shoulder pain in the front, is caused by a problem on the back of the shoulder.
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In the video I walk you through what causes this and how to start fixing it!
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04/02/2026

This routine focuses on the one thing most basic shoulder programs miss…
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The scapula.
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The quality of your rotator cuff strengthening depends on your ability to position your shoulder blade well.
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If you’ve never made much progress from the basic shoulder exercises, these could be helpful for you.
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Comment “Blueprint” and I’ll send you more information about my step-by-step Shoulder Blueprint program.
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04/02/2026

How to fix chronic shoulder pain, and break out of the “rest-reinjury cycle”…
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04/01/2026

🚨Is this the Source of Your Shoulder Pain?
(Comment “Blueprint” and I’ll send you info about my step-by-step Shoulder rehab + mobility program...)
🔑The serratus anterior is an important muscle that sits underneath your shoulder blade and wraps around the side to your ribs. It plays a key role in keeping your scapula stable and your shoulder moving well.
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🔎Sometimes when we don’t have optimal stability of the shoulder blade, the scapula can “wing out” leading to the popular term – scapular winging.
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In the video I walk you through how to effectively strengthen this muscle!
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03/30/2026

Unlock your TIGHT shoulders! And if you need a step-by-step program, comment “Blueprint” and I’ll send you information about my proven shoulder rehab and mobility program!
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03/27/2026

Fix Your Rotator Cuff! | Comment “Blueprint” and I’ll send you information about my proven, step-by-step Shoulder rehab and mobility program!
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03/25/2026

✅How to unlock your stiff shoulders! (Comment “Blueprint” and I’ll send you info for my proven Shoulder Rehab + Mobility program!)
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❌Tired of dealing with chronic shoulder tightness and endless stretching that’s not helping?
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💪🏼Here’s an effective 3 part routine to give your shoulder mobility routine an upgrade.
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shoulderimpingement

03/24/2026

🚨Should You Avoid Shoulder Internal Rotation? Here’s what you need to know (Comment “Blueprint” and I’ll send you info about my step-by-step Shoulder rehab + mobility program...)
I’ve had comments telling me that training shoulder internal rotation is not needed because we are "slouched forward already". The highlighted comment in the beginning says it just makes shoulder issues worse.
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So, is this true?
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At a surface level it can sound correct, but it’s not and here’s why.
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Many people conflate internal rotation of the arm and dumping forward of the shoulder blade together. These are two different movements, and the key is learning how to separate these from each other.
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The Subscapularis which is 1 of the 4 rotator cuff muscles is a primary internal rotator of the arm. To ignore this muscle altogether is not a good plan for building healthy shoulders.
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Here are some examples of how to correctly train shoulder internal rotation and reinforce good shoulder blade positions.
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🎯🎉Dealing with nagging shoulder issues, and want to build strong and healthy shoulders? You need to get started on my Shoulder Blueprint Program!
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03/21/2026

It feels like a breakthrough when you realize the Rotator Cuff needs to be trained as a group of muscles (functionally) as opposed to always working each of the 4 in isolation.
This exercise is great for learning how to activate the entire Rotator Cuff together while also improving scapular stability.
Comment “Blueprint” and I’ll send you information about my proven step-by-step Shoulder Rehab plan!
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Address

7201 Creedmoor Road, #110
Raleigh, NC
27613

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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Our Story

The PT Initiative is a science-based educational platform designed to help you move better, feel better, and workout pain-free. Adam is a Physical Therapist and Corrective Exercise Specialist based out of Raleigh, North Carolina. His passion is helping people maximize their movement potential and return to doing what they love without limitation!

He is also the founder of The PT Initiative which you can find across social media as @ThePTInitiative.