The PT Initiative

The PT Initiative The PT Initiative is here to help you move better, feel better, and live pain free!

The goal of The PT Initiative is to provide the highest quality of rehab and performance services to help active adults move better, feel better, and live pain free! We have a performance based Physical Therapy Clinic here in Raleigh, NC, and also help people all over the world through our online programs and remote appointments. If you have movement goals, and have found yourself dealing with nagging issues keeping you from doing what you love... we can help! The PT Initiative was started by Dr. Adam McCluskey, PT, DPT in 2018 and has grown to reach hundreds of thousands of people across the globe since then. A bit about Dr. Adam:
After completing his undergraduate work and receiving a bachelor's degree in Kinesiology, he worked as a personal trainer and strength coach for 4 years. He later earned a Doctorate in Physical Therapy and opened his own PT and Sports Performance clinic (The PT Initiative) a few years after. Keep up with all of the new things happening with us here on Facebook and on Instagram!

03/25/2025

Have you tried this Rotator Cuff exercise? It's one of my favorites currently! Form is important here, so make sure the volume is up for the tutorial. Need a full shoulder rehab plan? Get started here: https://www.theptinitiative.com/shoulderprogram

I've received hundreds of reviews just like this from people across the world who used this program to fix their shoulde...
01/25/2025

I've received hundreds of reviews just like this from people across the world who used this program to fix their shoulders for good. In The Shoulder Blueprint you will learn exactly how to eliminate your shoulder pain and restore your range of motion. Stop wasting time on stretches and routines that won't fix the root problem. Get started on my proven program here: https://www.theptinitiative.com/shoulderprogram

12/20/2024

💥Strong Lower Traps + Pain Free Shoulders (Full Shoulder Program here: https://www.theptinitiative.com/shoulderprogram )
🔑The Lower Traps (and Middle too) are very important shoulder blade stabilizing muscles that many people would benefit from strengthening! If you do any overhead lifting, these muscles are critical!
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The lower traps help with shoulder blade depression and upward rotation.
😫The problem I see is that standard “Y Lifts” on a ball are often prescribed to strengthen them, but many people don't have the prerequisite strength to do those well.
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💎So today I wanted to show some ways you can build up to doing them!
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💪🏽We are starting by learning how to depress the shoulder blade and then building into upward rotation and overhead motions.
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📢Save for later and share with a friend who needs to try these!
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🎉🎯🔥Ready to fix your shoulders with my proven step-by-step program? Go download the Shoulder Blueprint Program, and I'll help you get back to working out pain-free!
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12/12/2024

✅Serratus Anterior Strength + Shoulder Stability! (Full Program here: https://www.theptinitiative.com/shoulderprogram ...)
👍🏽If you’re shoulders click, clunk, and hurt after shoulder training, you may need to work on your shoulder stability!
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🔑This will include training the rotator cuff and the muscles around the shoulder blade. These all need to work smoothly, efficiently, and cohesively for long term shoulder health.
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One of the main muscles that can be helpful to strengthen is the Serratus Anterior which plays an important role in keeping your shoulder blade stabilizing when moving your arms.
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🔥Scapular stability and Serratus strength are the goal of these 3 exercises! These may be a bit advanced to start with, so I’d recommend starting with lighter weights on the press, and a 2 arm version of the downward dog, and then build from there.
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🎯🎉Dealing with nagging shoulder issues? Pain, instability, weakness.... You need to get started on my Shoulder Blueprint Program! https://www.theptinitiative.com/shoulderprogram
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12/09/2024

🛠Fix Your Shoulder Mobility🔥 (The Shoulder Blueprint Program Available at Link in Comments!)
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➡️One common complaint I hear from my shoulder clients is feeling stiff, painful, and clunky when working out.
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😫The truth is many people lack rotational mobility around their shoulders. Missing either internal or external rotation (or both) can have negative impacts in how your shoulder complex moves as a whole.
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✅This post is designed to give you some ideas to optimize your rotational mobility and mobilize your shoulders in general.
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🔥If you need to work on your shoulder mobility give these a try!
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🚨Have you downloaded The Shoulder Blueprint yet? It’s my proven 3 phase program to bulletproof your shoulders and get you moving pain-free again! (On Sale at Link in comments)

12/01/2024

🎯Fix Your Shoulders! Program Sale ends tomorrow!...(Up to 50% OFF ALL Programs link in comments!...)
👍🏽Today's post is all about the Rotator Cuff. This group of 4 muscles surrounding your shoulder joint are critical for both everyday function and higher level performance. They work together to stabilize the arm in the socket of the shoulder joint.
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🔑Some key things to remember with rotator cuff training are:
👉🏼aim for quality, controlled reps
👉🏼heavier isn't always more effective
👉🏼train the rotator cuff from multiple planes and angles
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🔥Not all rotator cuff training is created equal. There are several facets an exercise can focus on (strength, endurance, timing, etc...) These movements focus mostly on strength and endurance, in multiple planes of motion.
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😎If you need some ideas to get you started with rotator cuff strengthening, or some ideas to mix it up, try these!
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🎉🎯BLACK FRIDAY/CYBER MONDAY SAVINGS:
✅Start one of my proven, targeted rehab + mobility programs 10-25% OFF (all listed in comment link)
✅Bulletproof your whole body with The Performance Bundle (50% + Extra $15 OFF today!)
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🎯Pain between your Shoulder Blades? Try these 5🔥 (Early Black Friday Sale up to 50% off at Link in Comments!...)💥if you ...
11/21/2024

🎯Pain between your Shoulder Blades? Try these 5🔥 (Early Black Friday Sale up to 50% off at Link in Comments!...)
💥if you have been dealing with a constant pain in between the shoulders but can’t seem to “work it out”, these are for you!.
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😫maybe you get temporary relief, but it always seems to come back.
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➡️Today, let’s zoom out a bit and look at the bigger picture of how your body is moving.
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✅focusing on strengthening the muscles in this area (mid trap, lower trap, rhomboid, posterior rotator cuff) can make a big difference long term compared to just stretching and rolling the area.
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🔥Give these exercises a try and let me know what you think!
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🎉🎯Ready to finally transform how you move and feel?
✅Start one of my proven, targeted rehab + mobility programs (full list in comment link up to 50% off)

🛠Rotator Cuff and Shoulder Rotation (The Shoulder Blueprint Program on SALE in Comments Link!)—-➡️One common complaint I...
10/07/2024

🛠Rotator Cuff and Shoulder Rotation (The Shoulder Blueprint Program on SALE in Comments Link!)
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➡️One common complaint I hear from my shoulder clients is feeling stiff, painful, and clunky when working out.
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😫The truth is many people lack rotational mobility and rotator cuff strength at their shoulders. Missing either internal or external rotation (or both) can have negative impacts in how your shoulder complex moves as a whole.
——
✅This post is designed to give you some ideas to optimize your rotational mobility and strengthen your rotator cuff.
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🔥If you need to work on your rotator cuff and shoulder mobility give these a try!
——
🚨Have you downloaded The Shoulder Blueprint yet? It’s my proven 3 phase program to bulletproof your shoulders and get you moving pain-free again! (On Sale at Link in Comments)
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🎉🎯Ready to finally transform how you move and feel? Here’s how I can help you:
✅Start one of my proven, targeted rehab + mobility programs (Full list in comments link)
✅Bulletproof your whole body with The Performance Bundle (50% OFF currently)
✅Schedule a remote evaluation with me (Movement assessment + custom program included)
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📢Find this helpful? Save for later and SHARE with a friend!

09/02/2024

15% OFF All Programs – 2 Critical Elements of Shoulder Rehab! (Get Programs on Sale at my Link in Comments!)
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The shoulder is a relatively complex joint with lots of moving pieces. This can make it hard to piece together where your pain is coming from.
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There are 2 critical components that I look to address in nearly all of my shoulder patients
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Shoulder Rotation Ability – This is more than just how flexible the shoulder is. You need to have good control of full rotation range via the rotator cuff.
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Scapular Positioning – By this I’m basically referring to your ability to move your scapula well and get it into ideal positions when moving the arm.
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If you can dial in these 2 elements, you are well on your way to improving how your shoulder moves and feels.
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This post shows an example of how to work on both of these issues.
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Need more detailed guidance, I can help.
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🎉🎯Labor Day Savings are here!
✅All of my individual, targeted rehab + mobility programs are an Extra 10% OFF (all listed in comments link)
✅The Performance Bundle = my full library of programs (50% OFF + Extra $15 OFF !)
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📢Find this helpful? Save for later and SHARE with a friend!

Address

7201 Creedmoor Road, #110
Raleigh, NC
27613

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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The PT Initiative is a science-based educational platform designed to help you move better, feel better, and workout pain-free. Adam is a Physical Therapist and Corrective Exercise Specialist based out of Raleigh, North Carolina. His passion is helping people maximize their movement potential and return to doing what they love without limitation!

He is also the founder of The PT Initiative which you can find across social media as @ThePTInitiative.