08/27/2025
The “in-between” micro-generation born roughly 1954–1965—too young to be true Boomers, too old to feel Gen X. They grew up analog, built careers in a digital world, and lived through gas lines, the ‘70s recession, MTV, the PC boom, and early internet. “Jones” nods to jonesing—high expectations that collided with real-world economic whiplash.
What makes them unique
Practical, loyal, and resilient. They’re email power users, Facebook group organizers, YouTube learners, and often the sandwich generation—supporting aging parents while helping adult kids launch. They value straight talk, reliability, and brands that respect experience over hype.
Why it matters now
Gen Jones drives household purchases, caretaking decisions, and community leadership. If you’re hiring, marketing, or building services for families, you can’t ignore them.
👉 Are you Gen Jones? Drop your first concert, first computer, and one thing you wish younger generations knew about your era.
